Buffer blog
Latest
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A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.
Reading time7 minute read
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- TikTok
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TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Reading time19 minute read
Featured
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- TikTok
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TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- Tools
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Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2026.
Reading time22 minute read
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Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Reading time17 minute read
Marketing
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- Open
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In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow.
Reading time6 minute read
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- Creator
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Here's how I set up a content loop of ideas using AI – and how you can do it too.
Reading time6 minute read
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- Productivity
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As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
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- TikTok
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In this guide, we’ll go through everything you need to know about TikTok analytics — how to access and read your TikTok analytics, what numbers you should track, and how to use this information to post smarter.
Reading time11 minute read
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See how your LinkedIn posts perform with personal profile analytics. Track impressions, engagement, video views, and more right inside your Sent Posts tab. It’s never been easier to learn what’s working and keep growing.
Reading time3 minute read
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Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy?
Reading time19 minute read
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LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels.
Reading time8 minute read
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Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand we’ve got you covered with these LinkedIn best practices.
Reading time13 minute read
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- Content Marketing
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A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools.
Reading time10 minute read
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- Published
A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.
Reading time7 minute read
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- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- Published
Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Reading time19 minute read
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- Creator
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In this article, we detail two things that will help you grow as a creator in 2026: consistency and engagement.
Reading time8 minute read
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Replying to LinkedIn comments can boost engagement by 30%, according to our analysis of 72,000 posts. Learn why this works and how to make comment engagement sustainable.
Reading time4 minute read
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We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time9 minute read
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- Tools
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Discover 29 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
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- Email Marketing
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Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Reading time6 minute read
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- Flow
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Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
Reading time8 minute read
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- Flow
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- Influencer Marketing
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Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).
Reading time19 minute read
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- Influencer Marketing
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In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs.
Reading time6 minute read
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- YouTube
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Everything you need to know about YouTube Studio, including how to edit a video or Short and analyze its performance — essential for growing a healthy YouTube subscriber base.
Reading time10 minute read
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- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- Published
Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Reading time19 minute read
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We share 9+ social media, marketing and creator economy conferences you’ll want on your calendar for 2026.
Reading time7 minute read
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- Tools
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Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2026.
Reading time22 minute read
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In this article, we explore the 8 best free hashtag generators to help your posts get discovered.
Reading time9 minute read
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- Productivity
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As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
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- TikTok
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Everything you need to know before your first TikTok LIVE, including a step-by-step guide and best practices, along with some ideas to inspire you.
Reading time11 minute read
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- AI
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Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
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How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
Reading time13 minute read
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Social platforms
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- Bluesky
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Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.
Reading time7 minute read
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- Bluesky
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With Bluesky's livestreaming feature, users will be able to discover when someone is live — and jump directly to YouTube, Twitch, or another platform to watch.
Reading time4 minute read
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- Data
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Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Reading time6 minute read
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You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today.
Reading time15 minute read
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In this article, we’ll break down the average Facebook engagement rate by follower tier and share what the numbers actually mean in practice.
Reading time5 minute read
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A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.
Reading time7 minute read
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- Published
Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Reading time19 minute read
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A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
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A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
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- Published
Replying to LinkedIn comments can boost engagement by 30%, according to our analysis of 72,000 posts. Learn why this works and how to make comment engagement sustainable.
Reading time4 minute read
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Discover how this creator went from deleting a LinkedIn account with 7,000 followers, to growing a new accont to 4,500+ in 5 months.
Reading time6 minute read
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- Creator
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A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.
Reading time9 minute read
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- Flow
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From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Reading time11 minute read
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- Mastodon
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Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.
Reading time4 minute read
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Scheduling your pins is the easiest way to stay consistent, save time, and finally beat the ‘post-when-I-can’ cycle. Here’s how to do it.
Reading time9 minute read
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More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Reading time15 minute read
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Reading time12 minute read
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A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
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- Threads
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Up-to-date Threads statistics for 2026: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content.
Reading time9 minute read
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- Threads
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In this article, I detail everything I'm trying to grow to 1,000 followers on Threads.
Reading time6 minute read
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- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- TikTok
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Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2026 — with options for new and established creators.
Reading time16 minute read
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A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
- Published
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
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- Published
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time9 minute read
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- Published
We analyzed 18.8 million X posts from 71,000 accounts to uncover how link posts really perform in 2025.
Reading time4 minute read
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A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
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- YouTube
- Published
If you’re looking for inspiration for your next short video, here are 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.
Reading time11 minute read
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- YouTube
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Learn how to schedule YouTube Shorts and get your YouTube channel in front of new audiences
Reading time9 minute read
Looking for more inspiration?
Browse all postsMore
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- Open
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In this article, Daniel, a Senior Product Designer, breaks down the development and release of Buffer's new mobile design system, Popcorn to Go.
Reading time6 minute read
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- Open
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Learn more about how public libraries can get a discount on Buffer – and why.
Reading time3 minute read
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- Open
- Published
In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow.
Reading time6 minute read
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- Buffer News
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With Buffer's Community, you can see and reply to comments from Instagram, Facebook, Threads, Bluesky, X, and LinkedIn — all in one workspace. For free.
Reading time7 minute read
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- Buffer News
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Reduce eye strain, protect your focus, and create content comfortably any time of day, whether you're scheduling posts at midnight or engaging with your community at dawn.
Reading time3 minute read
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- Buffer News
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From faster bug resolutions to smoother workflows, these quiet improvements made Buffer more reliable and consistent for creators in 2025.
Reading time3 minute read
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- Creator
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Here's how I used Buffer to triple my LinkedIn impressions and grow my newsletter.
Reading time6 minute read
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- Open
- Published
In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow.
Reading time6 minute read
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
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- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
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- Self-Improvement
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Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Reading time17 minute read
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- Productivity
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I've tried 57 productivity tools in the past year. These are the ones I keep coming back to.
Reading time12 minute read
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Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.
Reading time14 minute read
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- Content Marketing
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Check out our list of the best free SEO tools that can boost your organic rankings on Google and Bing and can lead to immediate gains in your marketing today.
Reading time12 minute read
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Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in December 2025.
Reading time6 minute read
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Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in December 2025.
Reading time6 minute read
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To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your next story.
Reading time6 minute read
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- AI
- Published
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
Reading time2 minute read
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