Schedule Facebook posts

With Buffer’s Facebook scheduler, you can plan, collaborate, schedule, and publish content that drives meaningful engagement and growth for your brand. Some of our favorite features include:

• Customizable posting schedules
• An AI assistant that helps you create better content, faster
• Publishing capabilities for all sorts of media, including Reels and Stories
• A composer that allows you to craft a different message for each social network
• Cross-posting capabilities, which allow you to easily share posts to Instagram, X (Twitter), Threads, Mastodon, and more
• A Create space that allows you to save your post ideas and come back to them later
• Tags to help you sort and organize your content by theme or category
• A browser extension to quickly share content from anywhere on the web
• A drafts and approval process to easily collaborate with your team

Just to name a few!

You can schedule text-only, images, Reels, multi-photo (up to 10 images), and link preview posts to both your Facebook Pages and Groups. You can also publish Stories to your Facebook Pages.

Yes, Buffer automatically publishes your Facebook Page posts for you. Automatic publishing is not included for Facebook Groups and Facebook Stories; in these cases, we use notification publishing. This means you can create a post or Story in Buffer and then, when it's time to post, you'll receive a notification on your mobile device that you can tap to open and copy your post or Story over to your Facebook to finish posting. Learn more about automatic Facebook publishing.

You sure can! With Buffer, you can plan, edit, draft, and schedule posts to your Facebook Groups.

However, we use notification publishing for Facebook Group posts. This means you can create a post in Buffer and then, when it's time to post, you'll receive a notification on your mobile device that you can tap to open and copy your post over to your Facebook Group to finish posting. Learn more about notification publishing.

Yes, with Buffer, you can schedule your Stories to your Facebook Page. However, they won’t publish automatically. For these we’ll use notification publishing. This means you can create a Story in Buffer and then, when it's time to post, you'll receive a notification on your mobile device that you can tap to open and copy your Story over to your Facebook Page to finish posting. Learn more about notification publishing.

Yes, you can schedule multi-photo posts to be published automatically to Facebook with Buffer—no need for reminders.

With Buffer, you can also analyze your content’s and page’s performance once it’s been published. When you connect your Facebook account to Analyze, we will backfill the page data for the last six months and native post data for the previous 30 days. Buffer offers all the following metrics for Facebook Pages:

• Posts
• Post Reach
• Post Impressions
• Page & Post Engagements
• Engagement Rate
• Reactions
• Shares
• Comments
• Post Clicks
• New Fans
• Total Fans

Get a detailed description of each Facebook metric tracked via Buffer. Facebook Reels and Stories, as well as Facebook Group metrics are not supported in our analytics dashboard. However, Reels metrics are available within the Sent tab of the Publish dashboard.

Yes, Buffer tracks and provides insights for boosted and organic Facebook and Instagram posts. Organic posts and boosted posts are represented by blue and green respectively in Buffer’s bar charts so that you can easily identify them.

Yes, Buffer provides you with your best days to post on Facebook. Buffer’s best day to post tool shows you which day your posts earn the highest engagement.

If you’re a small business owner, social media manager, or content creator, you’ll find that there are many benefits to scheduling your Facebook posts. Here are a few reasons why people prefer to schedule their posts:

• It’s so much faster
• It saves you time and mental energy
• Many users love our cross-posting feature, making it easy to post a single piece of content across all your social media channels
• It ensures that you post consistently (and keeping a consistent schedule helps you maximize engagement)
• It gives you better control over your Facebook content and your brand presence
• It gives you the flexibility to plan and publish to Facebook from your desktop or from the app

With Buffer, you can schedule, plan, analyze, engage, and much more. Get started with a 14-day free trial, connect your Facebook Page and Group, and start scheduling immediately.