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Buffer and Facebook publishing

The all-you-need Facebook planning, scheduling, analytics, and engagement toolkit

More than 2 billion people use Facebook every single day. Stand out on social media with Facebook Page and Group post planning, scheduling, analytics, and engagement tools – and reach some of the billions who use Facebook daily.

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Schedule your content

Schedule Facebook posts and Reels directly to your Pages and Groups from one simple-to-use dashboard

Save your ideas

Save your content ideas and posts as drafts. Pencil them into a time slot, and revisit them later

Get boosted post insights

Compare paid and organic results of boosted posts and get the most return on your investment

Engage your audience

Reply to comments on your Facebook Pages from one platform (not a million tabs) and keep your audience engaged

Facebook scheduling with Buffer

Increase your post engagement by 18%

Engagement increases by 18% when you post on Facebook at the right time. Learn exactly when your posts get the most engagement, schedule your posts for your best day, and boost your likes, comments, and shares, with Buffer’s Facebook Analytics.

Facebook scheduling with Buffer

Form deeper bonds with core customers

Spur community engagement amongst your core customers and brand advocates by publishing posts to your Facebook Groups with Buffer’s scheduler. Build your community without draining your time.

Learn about customer engagement on Facebook Groups
Make it with Canva, share it with Buffer

Make it with Canva, share it with Buffer

Design and share Canva-made content instantly with our Canva integration. With a few clicks, you can quickly whip up eye-catching designs, import them directly to your scheduled posts, and publish them to Facebook – without ever leaving Buffer.

Schedule and publish to all your channels at once

Schedule and publish to all your channels at once

Buffer easily allows you to create, schedule, and publish thumb-stopping posts and Reels across Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest, and Google Business Profiles at once – all from one simple to use dashboard.

Andrew MacraeProduct Manager

"Since we signed up with Buffer, we’ve seen a 150% increase in page views from social media."

The Seattle Times company logo

Andrew Macrae,Product Manager

How does Facebook scheduling work?

With Buffer’s Facebook scheduler, you can plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. Features include customizable posting schedules, creation tools that help you create, save and organize your content, a browser extension to quickly share content from anywhere on the web, and a drafts and approval process.

What types of Facebook posts can I schedule with Buffer?

You can schedule Facebook Stories, Reels, and regular posts to Facebook Pages and Groups.

Can I schedule posts to my Facebook Groups?

Yes! Buffer will send you a notification when it’s time to post, so that you can finish the post yourself in the Facebook Group.

Can I schedule multi-photo posts to publish automatically?

Yes, you can schedule multi-photo posts to be published automatically to Facebook with Buffer.

How do I schedule Facebook posts?

Scheduling Facebook posts through Buffer is super easy. Here’s how:

  • To get started, log in to your Buffer account
  • Click the New Post button at the top right corner of your calendar or queue
  • Select the Facebook Page or Group channel you’d like to schedule to by clicking on the avatar at the top of the composer
  • Craft your post by adding any photos, videos, GIFs, text, and hashtags
  • Then click on Add to Queue, Share Now, Schedule Post, or Save as Draft depending on your scheduling preference

Check out our full guide on how to plan, schedule, and publish to Facebook.

Why should I schedule Facebook posts?

If you’re a small business owner, or social media manager, there are many benefits to scheduling your Facebook posts. Here are a few reasons why people prefer to schedule:

  • It saves you time and mental energy
  • It ensures that you post consistently (and keeping a consistent schedule helps you maximize engagement)
  • It gives you better control over your Facebook content
  • It enables you to plan and post to Facebook from your desktop
Can I schedule Facebook Reels?

Yes! With Buffer you can schedule Reels direct to Facebook. This functionality is available on all Buffer plans, including the free plans.

How do I get started with Facebook scheduling?

With Buffer, you can schedule, plan, analyze, and much more. Get started with a 14-day free trial, connect your Facebook channel, and start scheduling immediately.

Remarkable brands were built with Buffer. Stand out on social and start scheduling to Facebook, today.