Analytics
A collection of posts on Analytics
Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy?
A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
This article will tell you everything you need to know to get valuable Facebook insights.
This article looks into social media benchmarks for various industries and platforms.
A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.
In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.
You can now analyze and report your results on LinkedIn, on top of Facebook, Instagram, and Twitter. This makes Buffer's analytics an all-in-one solution for these four popular social networks for businesses.
You can now measure and analyze your Facebook and Instagram boosted posts in Buffer, compare paid vs organic results, and add them to your social media reports.
Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media. But that is no longer the best approach. There are many reasons for the change. Most importantly, you now have much more data about your own posts and followers. The best time to post is when your followers a
Please note: The Shopify integration with Buffer has been sunset. We recognize the value of integrating Shopify shop data with Buffer, and at the same time, maintaining the Shopify integration became increasingly complex and, as a small team, we have to make trade-offs to ensure we can deliver improvements to the core Buffer product. In the end, we decided that removing the current feature was best for Buffer's product. One thing we’ve heard over and over is that logging into social media analy
Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s a lot of metrics to measure. Here are just a few you might need to keep an eye on: * Likes * Comments * Shares * Clicks * Reach And when you think about multi-platform performance (ac
There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Specifically, vertical video vs. square video. While we know that square video (1:1
This week on #bufferchat, “tech humanist” Kate O’Neill (founder of KO Insights ) stopped by to share her thoughts about using data to shape experiences. The community discussed how to measure experiences, how to identify meaningful data , what to do when the data doesn’t match your intuition, and much more! Read on to discover all of the awesome insights that were shared durin
How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well. The key is social media analytics and
More than 15 million businesses now use Instagram as a marketing tool. And one of the most important aspects of any Instagram marketing strategy is a clear focus on Instagram analytics. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are often essential for answering your questions. With Instagram analytics,
This week on #bufferchat, we explored best practices around tracking, measuring and understanding social media analytics. Seth “Doc” Bridges, founder of RivalIQ , stopped by the second chat time to share his expertise on the topic! We discussed great analytics tools to use for all of your social media platforms, how data can help us shift our social strateg
Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can fin
It’s been an exciting month at Buffer – Tons of fun social media initiatives, experiments, and thinking ahead on innovative ideas to continue to grow on all of our channels. Ideas like: * How can we best market our new Buffer CultureLab podcast? * What does our audience enjoy on Snapchat? How can we grow and stand out? * Are we spending too little or too much on social media advertising? What’s the ROI? These are a few of the awesome things that keep the experiments and learnings churning.
Wow, how time flies! It’s been just over a year since we shared a behind-the-scenes look at Buffer’s social media strategy and stats The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads. Since then, we’ve tried our best to learn about what’s working well for us on s
By now, you’ve heard a great deal about social media engagement. You know that it’s not all about getting a big following. You know it’s about getting a big following of the right people. You know that building an awesome, engaged community around your brand, product, or idea is key to tapping into existing markets—and creating new ones! And you know that social media is a great place to maintain relationships with your customers long after they’ve decided to pay you. But how does that happe
How are things going for you on social media? I remember sometimes being a bit fuzzy with my answer to that question. I’ll have been really enjoying sharing and engaging with people, forgetting completely about the awesome stats and analysis at my fingertips. And knowing these social media stats can be incredibly valuable—for connecting deeper with my audience, for curating finely-tuned content, and for growing a following and a brand. So where do you go for these important social media stats?
It’s been an amazing month at Buffer working on some fun social media strategies and thinking ahead to some big new ideas. What’s a good Medium strategy? How can we gain more followers on Instagram? What might a Buffer podcast look like? I’d love to share with you what’s been on our plates recently, along with all the social media stats from our Buffer accounts. It’d be great to hear your thoughts also on the content we can write that would be most helpful for you! Inside Buffer’s social m
We have Google Analytics installed on all the Buffer blogs (Social, Open, Overflow, and certainly also Happiness in the future). I imagine you might have it installed, too. And though I could be in a much better habit of checking GA often, I am grateful to know that all the stats are there for me, whenever I choose to look. The next question, then: Where should I be looking for helpful social media stats in GA? There’s just so much to look at, with so many new and unusual titles. I’ve done my
Sometimes looking through your social media statistics can reveal some fun surprises. This was the case for us this month at Buffer. I looked a little closer into the stats from all of our tweets, including all the amazing replies by our support heroes. There’s some amazing hidden virality to these tweets! And there’s a great opportunity here to delight your customers and further your brand’s reach at the same time. Continue reading to see how this played out for us recently, along with all o