New!Schedule Threads!Threads scheduling has arrived!Threads scheduling has arrived on Buffer! Find your community now.Threads scheduling has arrived on Buffer! Find your community and keep the conversation going.Learn more


A collection of posts on Analytics

AnalyticsApr 2, 2024
2024 Social Media Benchmarks You Should Use to Guide Your Strategy

This article looks into social media benchmarks for various industries and platforms.

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

FlowAug 14, 2023
What You Need to Know About TikTok Analytics

In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.

AnalyticsNov 24, 2020
More Data, Better Results: Introducing LinkedIn Analytics and More

You can now analyze and report your results on LinkedIn, on top of Facebook, Instagram, and Twitter. This makes Buffer's analytics an all-in-one solution for these four popular social networks for businesses.

AnalyticsSep 2, 2020
Introducing boosted post insights: Compare organic and paid results at a glance

You can now measure and analyze your Facebook and Instagram boosted posts in Buffer, compare paid vs organic results, and add them to your social media reports.

AnalyticsMar 11, 2020
Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media. But that is no longer the best approach. There are many reasons for the change. Most importantly, you now have much more data about your own posts and followers. The best time to post is when your followers a

AnalyticsFeb 12, 2020
Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great at giving us social media metrics. But they terribly lack at providing us with a comprehensive view of the business. Unless you are running social ads, chances are you find it hard to know how your marketing efforts have influenced

AnalyticsJul 16, 2019
Introducing Buffer Analyze: A Social Media Analytics Tool From Buffer

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s a lot of metrics to measure. Here are just a few you might need to keep an eye on: * Likes * Comments * Shares * Clicks * Reach And when you think about multi-platform performance (ac

AdvertisingFeb 19, 2019
Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Specifically, vertical video vs. square video. While we know that square video (1:1

AnalyticsJul 27, 2017
Using Data to Shape Experiences: A #Bufferchat Recap

This week on #bufferchat, “tech humanist” Kate O’Neill (founder of KO Insights ) stopped by to share her thoughts about using data to shape experiences. The community discussed how to measure experiences, how to identify meaningful data , what to do when the data doesn’t match your intuition, and much more! Read on to discover all of the awesome insights that were shared durin

AnalyticsJun 6, 2017
7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well. The key is social media analytics and

AnalyticsMay 4, 2017
How to Use Twitter Analytics: 17 Simple-to-Find Stats to Help You Tweet Better

This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook Insights, Pinterest analytics, and now Twitter analytics, too. We now have tons

AnalyticsApr 19, 2017
The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

More than 15 million businesses now use Instagram as a marketing tool. And one of the most important aspects of any Instagram marketing strategy is a clear focus on Instagram analytics. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are often essential for answering your questions. With Instagram analytics,

AnalyticsMar 28, 2017
Facebook Insights 101: A Beginner’s Guide to Analyzing Facebook Performance

You already know your Facebook insights are crucial for nudging your Facebook marketing strategy in the right direction. Facebook analytics give you the performance numbers you need to: * Optimize your ad spend * Improve the reach of your organic posts * Give statistics you can report to stakeholders * …And more But Facebook bid adios to its native Facebook analytics tool (and the Facebook audience insights tool) in 2021. How do you get your Facebook analytics now? This article will tell y

AnalyticsMar 17, 2017
Social Media Analytics: A #Bufferchat Recap

This week on #bufferchat, we explored best practices around tracking, measuring and understanding social media analytics. Seth “Doc” Bridges, founder of RivalIQ , stopped by the second chat time to share his expertise on the topic! We discussed great analytics tools to use for all of your social media platforms, how data can help us shift our social strateg

AnalyticsMar 7, 2017
Know What’s Working on Social Media: 24 Free Social Media Analytics Tools

Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can fin

AnalyticsJun 3, 2016
Snapchat, Launching a Podcast, Social Ads, and More: Behind-the-Scenes of Social Media at Buffer in May

It’s been an exciting month at Buffer – Tons of fun social media initiatives, experiments, and thinking ahead on innovative ideas to continue to grow on all of our channels. Ideas like: * How can we best market our new Buffer CultureLab podcast? * What does our audience enjoy on Snapchat ? How can we grow and stand out? *

AnalyticsMar 17, 2016
Inside Buffer’s Social Media Strategy: Stats and Key Takeaways for Marketers

Wow, how time flies! It’s been just over a year since we shared a behind-the-scenes look at Buffer’s social media strategy and stats The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads. Since then, we’ve tried our best to learn about what’s working well for us on s

AnalyticsSep 23, 2015
The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media

Quick: which social network is bringing in the most traffic to your website right now? It’s OK if you don’t know off the top of your head. (I don’t memorize that sort of stuff either!) But wouldn’t it be great if you could pull up the answer in just a few seconds whenever your boss asks you this? What about revenue broken down by social network? What about the percentage of traffic generated by social versus email? You can track it all, and you can track it for free: all you need are Google

AnalyticsSep 21, 2015
7 Social Media Engagement Metrics for Tracking Followers and Growing Community

By now, you’ve heard a great deal about social media engagement. You know that it’s not all about getting a big following. You know it’s about getting a big following of the right people. You know that building an awesome, engaged community around your brand, product, or idea is key to tapping into existing markets—and creating new ones! And you know that social media is a great place to maintain relationships with your customers long after they’ve decided to pay you. But how does that happe

AnalyticsAug 24, 2015
How to Tell What’s Working on Social Media: An Introduction to Social Media Stats and Reports

How are things going for you on social media? I remember sometimes being a bit fuzzy with my answer to that question. I’ll have been really enjoying sharing and engaging with people, forgetting completely about the awesome stats and analysis at my fingertips. And knowing these social media stats can be incredibly valuable—for connecting deeper with my audience, for curating [https://buffer.g

AnalyticsJun 12, 2015
Our Latest Experiments With Medium, Instagram, and More: Buffer’s Social Media Report for May

It’s been an amazing month at Buffer working on some fun social media strategies and thinking ahead to some big new ideas. What’s a good Medium strategy ? How can we gain more followers on Instagram ? What might a Buffer podcast look like? I’d love to share with you what’s been on our p

AnalyticsJun 11, 2015
The 5 Most Meaningful Google Analytics Reports for Social Media Marketers

We have Google Analytics installed on all the Buffer blogs (Social, Open, Overflow, and certainly also Happiness in the future). I imagine you might have it installed, too. And though I could be in a much better habit of checking GA often, I am grateful to know that all the stats are there for me, whenever I choose to look. The next question, then: Where should I be looking for helpful social media stats in GA? There’s just so much to look at, with so many new and unusual titles. I’ve done my

AnalyticsMay 7, 2015
The Secret Reach of Your Twitter Replies, Plus All Our Latest Stats and Strategies on Social Media

Sometimes looking through your social media statistics can reveal some fun surprises. This was the case for us this month at Buffer. I looked a little closer into the stats from all of our tweets, including all the amazing replies by our support heroes. There’s some amazing hidden virality to these tweets! And there’s a great opportunity here to delight your customers and further your brand’s reach at the same time. Continue reading to see how this played out for us recently, along with all o