A home for all of your content

Create and repurpose your ideas for any social channel.

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Buffer Create screen with board view columns containing post ideas and a mouse cursor dragging a post idea card into another column.Buffer Create screen with board view columns containing post ideas and a mouse cursor dragging a post idea card into another column.Buffer Create screen with board view columns containing post ideas and a mouse cursor dragging a post idea card into another column.

Features

Organize your posts

Collect all your social post ideas ahead of time and organize them however you’d like.

Easily import media

Save images, videos and more. Includes integrations with Canva, DropBox, One Drive, and Google.

Learn what works

Analytics tell you when and where to post your content to get better reach and engagement.

Write faster with AI

Get instant suggestions to generate engaging posts and refine your writing.

What’s new

Sort your content into columns with the new Board view

Buffer Create screen with board and gallery views to organize post ideas. The kanban board view has columns for posts in different stages of publishing.
Buffer Create screen with board and gallery views to organize post ideas. The kanban board view has columns for posts in different stages of publishing.

Add content from anywhere

Create your content from scratch, import it from other tools, or use Buffer’s browser extensions and mobile apps to quickly save ideas whenever inspiration strikes.

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Create post screen with options to import content from the computer, Unsplash, Canva, or drag and drop.Create post screen with options to import content from the computer, Unsplash, Canva, or drag and drop.Create post screen with options to import content from the computer, Unsplash, Canva, or drag and drop.Create post screen with options to import content from the computer, Unsplash, Canva, or drag and drop.

Refine and repurpose your ideas

Collaborate with your team or with Buffer’s AI Assistant to create the perfect piece of content for any channel. Our AI understands how to write for different platforms and our approval workflows make it easy to make revisions with your team or clients.

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AI Assistant screen with options to rephrase, shorten, expand, or change the tone of the provided text.AI Assistant screen with options to rephrase, shorten, expand, or change the tone of the provided text.AI Assistant screen with options to rephrase, shorten, expand, or change the tone of the provided text.AI Assistant screen with options to rephrase, shorten, expand, or change the tone of the provided text.

Manage your backlog

Tag your content into themes or categories, create to-do lists, and plan your content schedule across all of your channels. Buffer makes it easy to see everything you’re working on at a glance.

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Board view with tags dropdown menu to search by tag and organize post ideas.Board view with tags dropdown menu to search by tag and organize post ideas.Board view with tags dropdown menu to search by tag and organize post ideas.Board view with tags dropdown menu to search by tag and organize post ideas.

What people think about Buffer for Instagram

With Buffer I’m able to save approximately 4-5 hours every week, granting me the freedom to dedicate more of my valuable hours to other important tasks and projects.
CherRaye Glenn-FlowersBrownce

1/3

FAQs

What content can Buffer create?

Any kind of content that will help you get seen by your target audience. With our integrations, you can create eye-catching designs or simply add a gif. You can write blog posts-style posts, or one-line tweets. The full list includes; text posts, link posts, image posts, video posts, GIF posts, X (Twitter) threads, reels, carousels, stories, Start Pages, Start Page updates, The key is that Buffer gives you feedback on what’s working to help you produce content that is high-quality and engaging.

Where can Buffer share my content?

With Buffer you can you can plan, schedule, and share your content to Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube Shorts, Google Business Profiles, and Start Page all from one simple dashboard.

Can Buffer make my posts go viral?

While Buffer alone can’t help you go viral, it provides all the tools you need to help skyrocket your engagement. You’ll be able to share content often, at the optimal times. You can use the right hashtags to guarantee your post is seen. You can cross-post your content across other platforms to boost views and engage with your community to grow your awareness.

Can I use Buffer’s Publish tool for free?

Yes, our free plan is perfect for individuals and businesses that are just getting started with social media. You can connect up to 3 social media channels and schedule up to 10 posts per channel at a time. There is no monthly, or yearly limit.

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140,000+ people like you use Buffer to build their brand on social media every month

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