Schedule Google Business Profile posts

Google Business is a profile on Google that shows up on Google products, like Maps and Search. When it does, searchers will be presented with vital information about the brand, such as contact details, a short description, website links, and much more. We’ve spent over 100+ hours learning what works, and what doesn't with Google Business Profiles, so you don't have to. Read our guide to learn more.

With Buffer’s Google Business Profile scheduler, you can plan, collaborate, schedule, and publish content that drives meaningful engagement and growth for your brand. Some of our favorite features include:

• Customizable posting schedules
• An AI assistant that helps you create better content, faster
• Publishing capabilities for all sorts of media, including videos, images, and more
• A composer that allows you to craft a different message for each social network
• Cross-posting capabilities, which allow you to easily share posts to Facebook, X (Twitter), Threads, LinkedIn, and more
• A Create space that allows you to save your post ideas and come back to them later
• Tags to help you sort and organize your content by theme or category
• A browser extension to quickly share content from anywhere on the web
• A drafts and approval process to easily collaborate with your team

Just to name a few!

We currently support What’s New, Offer, and Event type of posts. For each scheduled post, you can upload up to 10 images, a CTA button, and a destination link. Videos are however not supported due to API limitations.

Yes, Buffer automatically publishes your Google Business Profile posts for you.

With our free plan, you can schedule up to 10 posts at a time. Need more? All our paid plans let you schedule up to 2,000 posts, starting at $5 per month. There is no monthly, or yearly limit.

Publishing regularly on Google Business Profiles can help you optimize your organic reach and engagement. In fact, we’d recommend publishing at least once a week. Here are some of the benefits:

• Google posts can be discovered by potential nearby customers via Explore.
• Posts stop being featured after six months so regular posting is important.
• Google will analyze snippets of your posts and add them to your profile’s justifications.
• More importantly, regular posting will drive traffic to your site and increase your visibility in Google Maps, both of which help improve your ranking.

Read more on how to grow your traffic organically through Google Business Profile.

With Buffer, you can schedule, plan, analyze, and much more. Get started with a 14-day free trial, connect your Google Business Profile channel, and start scheduling immediately.