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Small Business

A collection of posts on Small Business

Content MarketingJun 13, 2024
Content Distribution: Your Everything Guide, From Psychology to Strategy

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content. Here's everything you need to know about building yours.

7 Sprout Social Alternatives to Try in 2024 (Free + Paid)

A look at the best Sprout Social alternatives, how much they cost, and some of their best features.

Small BusinessJun 10, 2024
Why I Started Charging More for After-Hours Work — and How It's Improved My Business

Five years ago, this founder started charging her clients more for after-hours work. Learn how it has helped (rather than hurt) her business and how you can implement similar boundaries for yourself.

InstagramJun 6, 2024
How to Encourage Social Proof on Instagram: Tactics that Work Best for Small Businesses

Check out actionable tactics for encouraging social proof on Instagram that work best for small businesses.

Small BusinessJun 3, 2024
The Exact Strategy I Used to Gain 70,000 Followers on Instagram and Facebook From Scratch — and Turn Them Into Sales

See exactly how this business coach has built a strong funnel for connecting with her target customers and nurturing real connections.

Small BusinessMay 28, 2024
My New Business Hit $1 Million in Sales in One Year: Here’s My Playbook

Learn this serial entrepreneur’s playbook for rapid growth on a budget.

LinkedInMay 20, 2024
60 Days, 58 LinkedIn Posts, 568,000 Impressions: Here’s What I Learned

Learn LinkedIn best practices from this business owner’s content experiment, plus steps to test and optimize your own posts.

InstagramMay 15, 2024
How to Find Trending Audio on Instagram in 2024 (+15 Tracks to Use Right Now)

If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place. In this article, I’ll guide you through all the methods you can use to find the most popular music and sounds on Instagram before they drop off the charts.

Small BusinessMay 13, 2024
I’ve Added Multiple Revenue Streams to My Small Business — Here’s Why and How I Balance It All

Learn how this local bookstore owner manages different revenue streams to support her business goals without taking away from her core mission (or burning herself out).

Small BusinessMay 7, 2024
How Integrating AI Into Our Ad Strategy Helped Us Triple Our Sales

Learn how this e-commerce beauty founder is using Meta’s Advantage+ shopping campaigns to find new audiences and improve ad performance.

Small BusinessApr 30, 2024
How I Use AI to Support My Work As a Business Owner With ADHD

The specific practices and prompts I use with ChatGPT to support my ADHD. Any business owner, whether neurodivergent or not, can benefit from using these tools to stay organized and productive.

Small BusinessApr 25, 2024
How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Sending ads by mail may seem like a thing of the past, but this marketer thinks it’s a surprisingly effective approach for e-commerce brands.

FlowApr 22, 2024
A Beginner's Guide to Social Media for Solopreneurs

In this article, get answers to questions about social media for solopreneurs.

FlowApr 22, 2024
6 Ideas for Celebrating Earth Day in 2024

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.

FlowApr 16, 2024
4 Social Media Strategies That Help Our Business Drive More Sales In-Store and Online

When these brand owners opened their first brick-and-mortar store, they learned lessons that helped improve their social media and grow their sales both on and offline.

PinterestApr 15, 2024
5 Ways to Make Money on Pinterest in 2024: An In-depth Guide for Creators and Businesses

There are plenty of ways to monetize on Pinterest. Here's a guide to some tactics for both creators and small businesses.

TwitterApr 8, 2024
Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them

Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.

Small BusinessApr 2, 2024
How Building a TikTok Following Before We Had a Finished Product Helped Us Achieve Seven-Figure Growth in Two Years

Learn how these business owners used an early version of their product to gain a following and how they’ve continued implementing this philosophy to grow before they’re 100 percent ready.

Small BusinessMar 25, 2024
How I Adjust My Business and Prices for Inflation (and Communicate Those Changes With Customers)

Like many businesses, this small chocolate brand has dealt with challenges due to inflation over the past few years. Learn the system that is helping them adjust their processes and prices to adapt.

FlowMar 11, 2024
How I Increased My Freelance Writing Income By 79% Percent in a Single Year (and How You Could Too)

Here’s what I did to increase my freelance writing income in a year and how you can do the same.

FlowMar 6, 2024
4 Practices That Have Helped Me Overcome Imposter Syndrome as a Business Owner

Like many small business owners, Diana Sofia Tabatabai almost let imposter syndrome hold her back. Learn the tools that helped her move past it.

Small BusinessMar 5, 2024
Pivoting to D2C Helped us Grow by 267% in 1 Month: Here's How We Did It

Learn why and how Anja Skodda shifted distribution strategies for her pet food company, and the impressive results it’s helped her achieve.

Small BusinessFeb 21, 2024
YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

Learn how the Galan Leather co-founder has used an ongoing micro-influencer strategy to grow his small brand.

Small BusinessFeb 20, 2024
How I’ve Used Speaking to Develop a Sales Funnel With a 10-25% Conversion Rate

Learn the exact funnel Ziza Natur uses to turn speaking gigs and podcast opportunities into paying customers for her coaching business.