Twitter

A collection of posts on Twitter

TwitterApr 8, 2024
Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them

Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.

TwitterFeb 26, 2024
The Best Time to Post on Twitter/X in 2024: 1 Million Tweets Analyzed

We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

TwitterFeb 7, 2024
9 Ways to Grow Your Following on X/Twitter

Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X.

TwitterDec 6, 2023
How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.

TwitterNov 16, 2023
I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

In this article, I assess how X Premium affected the performance of my posts and whether it's worth it.

Buffer NewsSep 11, 2023
How to Continue Posting Tweets With Zapier (Sept 2023)

Due to recent changes to Twitter's API policy and pricing Zapier’s much-loved integration with Twitter has stopped working. The good news is there’s an alternative that’s easy to set up and free to use.

FlowAug 23, 2023
Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.

FlowJul 6, 2023
5 Social Networks That Are Alternatives to Twitter (Plus, What You Need to Know)

In this article, we dive into five apps that are similar to Twitter and share what you need to know about each one.

FlowDec 13, 2022
Ask Buffer: What is the Best Way to Grow on Twitter?

In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.

FlowDec 6, 2022
All of Twitter’s Latest Features and how Businesses are Using Them

Here's a quick rundown of Twitter's latest features and how small businesses and content creators can leverage them to grow their Twitter communities.

FlowNov 16, 2022
A Beginner’s Guide to Mastodon

Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.

FlowMar 31, 2022
Building in Public: How Transparency on the Internet Can Support Your Goals

There are benefits to sharing every step of your journey to achieving a goal. This article delves into why you might want to consider transparency when working towards a goal, also known as building in public.

Content MarketingJul 27, 2021
How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

Case StudiesApr 22, 2021
Social Media for Nonprofits: Empowering Younger Generations to Take Action

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

TwitterDec 6, 2018
Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same. Then I heard about Aytekin Tank’s 17-million-impression tweet. Just a few months ago, Aytekin, the founder of Jotform, repurposed one of his popular Medium posts into a Twitter thread. He also p

AdvertisingOct 4, 2018
Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ‏Tank, felt as 2017 was drawing to a close. As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative. He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe,

ResourcesFeb 11, 2017
A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More

Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 4,950,000,000 video views daily. Time spent watching video on Instagram is up more than 80% year over year What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. You need …

What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app enabling users to capture and share short-form video on the platform. And more than 10 billion videos are watched on Snapchat every day. So it’s clear video is inc

ResourcesDec 21, 2015
Twitter Video: The Marketing Advantage No One Is Using… Yet!

We’ve talked about how important of a tool video is becoming for marketers. Every day people watch hundreds of millions of hours on YouTube , Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily

ResourcesMar 16, 2015
How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets

For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating great visuals for social media. Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10