Schedule Instagram posts and fuel your growth

Visually plan and schedule any type of Instagram post, including Reels and Stories. Get personalized recommendations to increase your reach.

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The Buffer Instagram create post screen allows you to get a notification on your phone when it's time to post.The Buffer Instagram create post screen allows you to get a notification on your phone when it's time to post.

Features

Plan your content in advance

Save your ideas ahead of time, plan out your publishing calendar, and manage all your accounts in one place.

Easily import media

Save images and videos using integrations with Canva, Giphy, DropBox, One Drive, and Google.

Learn what works

Analytics tell you which posts perform best and the optimal times to post.

Cross-post to other platforms

Buffer makes cross-posting to TikTok, YouTube Shorts, and other platforms a breeze.

Plan

Keep your Instagram content organized

Organize your posts, collaborate with your team or clients, and optimize your posting schedule to get the best results.

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New!Publish

More control over your publishing workflow

Buffer can either auto-post on your behalf or you can choose to get notifications to finish the post yourself. More flexibility, more creative control.

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Create

Create thumb-stopping posts

Create all your content in advance with Buffer’s powerful integrations and editing tools.

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Learn

Learn what your audience loves

What type of content performs best? When is the best time to post? Who is engaging with your content? Buffer gives you more than analytics, it gives you answers.

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What people think about Buffer for Instagram

CherRaye Glenn-Flowers of Brownce smiling and wearing a matching brown sweater and Brownce beanie.
With Buffer I’m able to save approximately 4-5 hours every week, granting me the freedom to dedicate more of my valuable hours to other important tasks and projects.
CherRaye Glenn-FlowersBrownce

FAQs

How does Instagram scheduling work?

With Buffer’s Instagram scheduler, you can plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. You can and organize your content ideas, schedule posts for the optimal times, manage your comments, and analyze your performance.

What types of Instagram posts can I schedule with Buffer?

You can schedule Instagram image posts, video posts, carousel posts (up to 10 images), Stories, and Reels with Buffer.

Can I schedule Instagram posts to publish automatically?

Yes, Buffer offers both automatic publishing and notification publishing. With notification publishing, Buffer will send you a notification when it’s time to post, so that you can finish the post yourself on Instagram.

Can I schedule Instagram Reels for free?

You sure can! With our platform, you can plan, edit, draft, and schedule Reels to Instagram, for free. We’ve got you covered when it comes to maximizing your Instagram Reel strategy.

Can I schedule carousel posts to publish automatically?

Yes, you can schedule carousel posts to be published automatically to Instagram with Buffer.

Can I schedule Instagram stories to publish automatically?

Yes! You can schedule your Instagram Stories to publish automatically at your desired date and time.

How do I schedule Instagram posts?

Scheduling Instagram posts through Buffer is super easy. Here’s how:

  • To get started, log in to your Buffer account
  • Select your Instagram account on the left-hand side of your dashboard
  • Open the composer at the top of your queue
  • Choose to schedule your post as a Post, Reel, or Story

Read our full guide on how to plan, schedule, and publish to Instagram.

How do I schedule Instagram stories?

Instagram stories are a powerful channel to build your brand and engage customers. With Buffer, you can plan, prepare, and schedule your Instagram stories. Here’s how:

  • To get started, log in to your Buffer account
  • Select your Instagram account on the left-hand side of your dashboard
  • Open the composer at the top of your queue
  • Choose to schedule your post as a Story

Read our full guide on how to plan, schedule, and publish to Instagram.

Why should I schedule Instagram posts?

If you’re a small business owner, or social media manager, there are many benefits to scheduling your Instagram posts. Here are a few reasons why people prefer to schedule:

  • It saves them time and mental energy
  • It ensures that they post consistently (and keeping a consistent schedule helps you maximize engagement)
  • It gives you better control over your Instagram content
  • It enables you to plan and post to Instagram from your desktop

How do I start scheduling my Instagram posts?

With Buffer, you can schedule, plan, analyze, engage, and much more. Get started with a 14-day free trial, connect your Instagram channel, and start scheduling immediately.

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140,000+ people like you use Buffer to build their brand on social media every month

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