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Schedule Instagram posts, reels, and stories

Instagram on easy-mode

Take the admin out of staying consistent on Instagram so you can focus on creating . Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools.

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A post on Instagram surrounded by floating graphs for followers and engagement rate.
A post on Instagram surrounded by floating graphs for followers and engagement rate.

Schedule everything

Set posts, stories, and reels to auto-publish, or get notifications to post at just the right time.

Learn what actually works

Get analytics that tell you exactly when and what to post.

Save and brainstorm new ideas

Save your ideas in a single hub, and get AI help generating new ones.

Reply to comments

All your comments from Instagram and Facebook in a single hub.

One tool, endless possibilities

Buffer’s tools for Instagram go beyond just scheduling. Explore how Buffer’s social media toolkit can make creating — and growing — on Instagram so much simpler.

Schedule

Prep today, post tomorrow (or whenever!)

Buffer can auto-post for you, or send you notifications to finish the post yourself, so you can easily add trending audio, captions, stickers, and more. More flexibility, more creative control.

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Buffer Instagram editor with a text editor, image attachments, and scheduling options.

Analyze

Learn what your audience loves

When is the best time to post? What type of content performs best? Who is engaging with your content? Buffer’s advanced Instagram Analytics crunches the numbers to give you personalized recommendations based on your content performance.

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Instagram post surrounded by floating graphs for engagement rate, followers, and recommended best day to post, best type of post, and best frequency to post.

Plan

Fresh ideas at your fingertips

Save and organize all your ideas in Buffer’s Create space when inspiration strikes. (With our app, you can do this on the go, too!) And when you need a little help brainstorming or refining new posts, Buffer’s AI Assistant is on hand to, well, assist.

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Buffer Instagram Create space with ideas in columns by category and an AI assistant to generate ideas.

Engage

Never miss a comment again

Stay on top of every comment on your posts and reels, and reply directly in Buffer. You’ll even see the sentiment of each comment so you know where to focus your attention first. Bonus: Your Facebook Page comments will appear here, too.

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Instagram post comments in Buffer with a reply view that provides a text input and frequently used emoji.

Resources

Want to grow your following on Instagram? Let’s get you started.

Whether you’re starting a new account from scratch or looking to boost your reach and growth, we’ve got you covered.

Thanks to Buffer I stay consistent and schedule content ahead. I have now reached over 130K Instagram followers including some major celebrities!
YounesMIDMODMOOD

FAQs

How does Instagram scheduling work?

With Buffer’s Instagram scheduler, you can plan, collaborate on, and publish content that drives meaningful engagement and growth for you or your brand. You can organize your content ideas, schedule posts for the optimal times, manage your comments, and analyze your performance.

You can schedule Instagram image posts, video posts, carousel posts (up to 10 images), stories, and reels with Buffer.

Can I schedule Instagram posts to publish automatically?

Yes, Buffer offers both automatic publishing and notification publishing. With notification publishing, Buffer will send you a notification when it’s time to post, so that you can finish the post yourself on Instagram.

Can I schedule Instagram Reels for free?

You sure can! With our platform, you can plan, edit, draft, and schedule Reels to Instagram, for free. We’ve got you covered when it comes to maximizing your Instagram Reel strategy.

Can I schedule carousel posts to publish automatically?

Yes, you can schedule carousel posts to be published automatically to Instagram with Buffer.

Can I schedule Instagram stories to publish automatically?

Yes! You can schedule your Instagram Stories to publish automatically at your desired date and time.

How do I schedule Instagram posts?

Scheduling Instagram posts through Buffer is super easy. Here’s how:

  • To get started, log in to your Buffer account.
  • Select your Instagram account on the left-hand side of your dashboard
  • Open the composer at the top of your queue
  • Choose to schedule your post as a Post, Reel, or Story

Read our full guide on how to plan, schedule, and publish to Instagram.

How do I schedule Instagram Stories?

Instagram Stories are a powerful channel to build your brand and engage your followers. With Buffer, you can plan, prepare, and schedule your Instagram Stories. Here’s how:

  • To get started, log in to your Buffer account.
  • Select your Instagram account on the left-hand side of your dashboard
  • Open the composer at the top of your queue
  • Choose to schedule your post as a Story

Read our full guide on how to plan, schedule, and publish to Instagram.

Why should I schedule Instagram posts?

If you’re a creator, small business owner, or social media manager, there are many benefits to scheduling your Instagram posts. Here are a few reasons why people prefer to schedule:

  • It saves them time and mental energy
  • It ensures that they post consistently (and keeping a consistent schedule helps you maximize engagement and reach)
  • It allows you to easily schedule to other platforms at the same time
  • It gives you better control over your Instagram content
  • It enables you to plan and post to Instagram from your desktop

How do I start scheduling my Instagram posts?

With Buffer, you can schedule, plan, analyze, engage, and much more. Get started with a 14-day free trial, connect your Instagram channel, and start scheduling immediately.