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Schedule Bluesky posts

Find your flock on Bluesky

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It’s time to own your content and audience on decentralized social media. Easily build your community on Bluesky and beyond with Buffer’s flexible planning, posting, and analytics tools.

Bluesky create post screen with a text editor and image attachments next to a preview of the published post on Bluesky.Bluesky create post screen with a text editor and image attachments next to a preview of the published post on Bluesky.

Schedule your content

Queue up and schedule your Bluesky posts in advance to keep your feed fully stocked.

Organize your ideas

Build a library of post ideas that you can revisit when you’re in a creative rut.

Cross-post to other platforms

Crosspost to X, Threads, Mastodon, LinkedIn, and more in a single click.

Thread your posts

With Buffer, you can create threaded posts on Bluesky, a feature not yet available natively.

One tool, endless possibilities

Buffer’s planning, publishing, and analytics features make building an engaged community a breeze. Discover some of our favorites below.

Publish

Share to Bluesky while you’re sleeping

Schedule your content in advance so that it reaches more of your community across timezones. Buffer’s queue will help you make sure your feed is never empty.

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A Bluesky post create screen with text input, image attachments, and a date picker to schedule posts.A Bluesky post create screen with text input, image attachments, and a date picker to schedule posts.

Plan & create

Curate an endless stream of ideas

Use our Create space to save your ideas when inspiration strikes and craft Bluesky content that sparks meaningful community engagement. Plan, create, refine, and save all your content in one place.

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A Bluesky post ideas board in Buffer with columns to create and organize ideas by status and tags.
A Bluesky post ideas board in Buffer with columns to create and organize ideas by status and tags.

Cross-post

Maximize your impact with one post

Craft once, then easily schedule and repurpose your Bluesky posts across X, Mastodon, LinkedIn, Threads and more, maximizing your content’s reach and impact throughout the fediverse and beyond.

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A create Bluesky post screen with options to crosspost to other social media channels by adding them to a posting queue.
A create Bluesky post screen with options to crosspost to other social media channels by adding them to a posting queue.

Thread

Share more with threaded posts

Create threads — something you’re not even able to do natively on Bluesky just yet. With Buffer, you can schedule them in advance or share them right away.

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A create Bluesky thread screen with a text editor, image attachments, and a start thread option.
A create Bluesky thread screen with a text editor, image attachments, and a start thread option.

Social, decentralized

Welcome to the future of social media

Bluesky is one of the platforms ushering in a new era of social media — and that era is decentralized. In other words, no single company “owns” your audience and your content. You do.

But what does that mean, exactly?

Bluesky and other decentralized platforms (like Mastodon) are built on open protocols that make them interoperable (read: able to talk to each other).

Mastodon, Threads, and more are part of an ecosystem called the fediverse [federated + universe] built on the same ActivityPub protocol. If users on, say, Threads, opt in, their content will be visible on Mastodon, and other networks like this. Their content and audience transcend the platform they originated on. Bluesky is built on a different open protocol, AT Protocol, which the company plans to federate, too, so other networks can be built atop it.

Buffer can help bridge the gaps between these two new, decentralized worlds. With Buffer’s tools, you have a central hub to manage all your decentralized social media accounts. This means more control, better organization, and seamless cross-posting to ensure your message reaches a wider audience. Your content, your audience, on the fediverse and beyond.

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Resources

New to Bluesky? Let’s get you started

Curious about why you should add Bluesky to your social stack and how to make an impact on the platform? We’ve got you covered.

Our biggest achievement from Buffer is the growth of our online community. As an organization with a goal of community building and connection, Buffer has made it easy to schedule posts to many different platforms.
The Gen Z Collective

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FAQs

What is Bluesky?

Bluesky, which was created by former Twitter CEO Jack Dorsey, is built on a decentralized network, meaning no single entity controls the platform. This provides users with greater freedom and control over their content, ensuring a more open and transparent social media experience. It was an invite-only social network until February 2024, but now it’s open to anyone who wants to sign up. As of June 2024, it’s amassed nearly 6 million users–and just keeps growing by the day!

It functions much in the same way that Twitter does, you can click a Post symbol to write and share 300 characters and include photos, and users can reply, repost, and like posts.

Learn all there is to know about Bluesky

Can I schedule Bluesky posts with Buffer for free?

Yes, Buffer is the perfect tool to schedule posts to Bluesky and all your other social media accounts, for free. With Buffer you can also plan, draft, create, and edit you content–and even analyze your content’s performance once it’s been published, making it the perfect tool to help you at every step of your social media management process.

You can immediately start scheduling your Bluesky content through Buffer by creating a free Buffer account and connecting your Bluesky account (or any other social account). Sign up for free today!

How does Buffer’s AI Assistant work with Bluesky?

Like our other channels, Buffer’s AI assistant can be used to help suggest new ideas or your refine your posts. But it’s entirely optional. Your posts are not automatically generated, changed, or tweaked by the AI. The AI Assistant is a standalone feature — Buffer is not an AI tool, and all our core features (posting, scheduling, planning, and more) aren’t AI-powered.

Does Buffer use my data to train the AI?

We use OpenAI’s Large Language Models to provide AI-powered responses and assistance. If you use AI Assistant to generate ideas or refine a post, the text you enter into the assistant will be shared with OpenAI. No other information (your account details, media files, or any other part of your post or work in Buffer) is shared.

What kind of Bluesky posts can I schedule through Buffer?

With Buffer, you can schedule Bluesky text-only posts and posts with images, GIFs, links, or threads.

How do I schedule posts to Bluesky?

Read the full guide on how to plan, schedule, and publish to your Bluesky profile.

Are there other unique benefits to using Buffer for my Bluesky content?

Absolutely! Buffer not only helps in content scheduling, but also:

  • Provides a central place to save all your Bluesky content ideas.
  • Helps you organize and revisit post ideas, ensuring a continuous flow of creative content.
  • Acts as a hub for managing all your decentralized (and centralized) social media accounts.
  • Uses AI assistance to optimize your content for clarity, tone, and engagement.
  • And much more!