Buffer blog
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
Senior Content Writer @ Buffer
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I recently attended SXSW London – here are my top insights for creators.
We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.
Join us for 30 days, starting June 16 to post consistently to social media!
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
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Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.
I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Tried and tested: These AI image generators consistently delivered the best results. Here's a look at how they work, how much they cost, and how they handled a specific prompt.
Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.
We tested 5 AI chatbots to discover which one works best as part of a content creator's workflow. Here are the results.
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Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy?
A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
This article will tell you everything you need to know to get valuable Facebook insights.
This article looks into social media benchmarks for various industries and platforms.
A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.
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LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels.
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand we’ve got you covered with these LinkedIn best practices.
A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools.
We’ve found GIFs get great results! Here's how to make the best use of them for your social media.
Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish … … we needed a plan to promote the podcast. How do people promote podcasts? We didn’t know. We’d never promoted a podcast before! So we went to work, researching a
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Browse AllAn up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
I recently attended SXSW London – here are my top insights for creators.
Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
Check out the best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
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We dug into the engagement rate data of eight social media platforms.
Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.
In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.
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Browse AllDiscover 29 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
In this article, we’ll be sharing the steps to starting your own newsletter.
In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.
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Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).
In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs.
Everything you need to know about YouTube Studio, including how to edit a video or Short and analyze its performance — essential for growing a healthy YouTube subscriber base.
In this guide, we give you a clear roadmap to harness the power of influencer marketing effectively.
Everything you need to know about how affiliate marketing works, how to join an affiliate program as an influencer, and some tips to kickstart your affiliate marketing strategy.
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Browse AllWe pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
Check out the best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
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Browse AllSave time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.
Learn why social media monitoring matters — and pick one of the seven tools from this list to never miss a brand mention again.
I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
We've rounded up 26 free Instagram tools for creators, marketers, and small businesses
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Browse AllIn this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community on Instagram. Here's how they work.
After some serious hands-on time with Edits by Instagram, here’s my everything guide, from getting started to tips and tricks to take you to the next level.
An everything guide to getting started with video marketing — from content to equipment to editing, and more. Plus, real-life examples from creators and brands to inspire you.
These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.
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Social platforms
Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.
With Bluesky's livestreaming feature, users will be able to discover when someone is live — and jump directly to YouTube, Twitch, or another platform to watch.
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.
This post was originally published on joel.is. I'm delighted to share that we have introduced support for Bluesky in Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media: Mastodon, Threads and Bluesky. We have been intentional about moving fast to add these channels to our tool. Supportin
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You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today.
Want to give your Facebook content a boost? Here are all the Meta ad specs and image sizes you need to create Facebook ads that get the job done.
Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.
Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
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Two ways to schedule and publish Instagram Stories, step-by-step, plus tips and tricks to get the most out of your stories and content.
Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.
Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.
In this guide, learn everything you need to know about how to use Instagram Close Friends
Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community on Instagram. Here's how they work.
Looking for more inspiration?
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We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.
A transparent look into how I landed my first LinkedIn brand partnership – plus expert advice on how you can land yours.
In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.
Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.
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A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.
From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.
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More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
There are plenty of ways to monetize on Pinterest. Here's a guide to some tactics for both creators and small businesses.
From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.
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We analyzed hundreds of thousands of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
I experimented with posting consistently to Threads for 30 days. Here's what worked, what didn't and a few handy tips I learned along the way.
It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.
Looking for more inspiration?
Browse AllAn up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2025 — with options for new and established creators.
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We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.
Looking for more inspiration?
Browse AllIn this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
Videos and shorts posted on these days and at these times tend to get higher views.
These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.
A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.
Discover 15 reliable places to find music for YouTube videos, from free options to premium services. Plus, learn music licensing basics to protect your channel.
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What it was like to join a fully remote team like Buffer, and how going on the company retreat so early on helped shape my journey in ways I hadn’t imagined.
If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016. Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and supporting family members. It’s an extra $3,000 USD per year per child, up to four dependents total. This has been one of our most unusual (and at times controversial) benefits
It can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had 1,500 applications in just over a week for a content role (!!) — but beyond that, we are so intentional about the ways that we collaborate. Buffer is a fully remote, global, and culturally diverse company operating with a four-day work week. Finding someone who will thrive in our work environment, and is also highly skilled in the areas we’r
We’ve always had teammates who have side projects in addition to working at Buffer. Working on new projects, building, experimenting, and self-improvement are built into our DNA as a company. So it's quite common to be speaking with someone only to find out they own a small business outside of Buffer that started as a side project. We also have several published authors and many apps built by Buffer teammates. We believe this entrepreneurial spirit and creative drive not only enhances our indiv
Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.
Looking for more inspiration?
Browse AllJoin us for 30 days, starting June 16 to post consistently to social media!
Trying to stay consistent on social? Buffer’s new weekly goals and optimal posting times make it easier to show up on social, even when you’re busy. Set your goal, and we’ll handle the rest.
Our new Feeds feature brings content from your favorite websites directly into your account. Discover fresh ideas for your next post without leaving Buffer.
Need a little motivation for your social media journey? Buffer's new Streaks feature transforms content creation from a chore into an achievement.
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
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Here's how I prepared for a month's worth of social media content in one day.
We’ve always had teammates who have side projects in addition to working at Buffer. Working on new projects, building, experimenting, and self-improvement are built into our DNA as a company. So it's quite common to be speaking with someone only to find out they own a small business outside of Buffer that started as a side project. We also have several published authors and many apps built by Buffer teammates. We believe this entrepreneurial spirit and creative drive not only enhances our indiv
Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025
We put together this social media checklist to give you a headstart on your content creation in 2025.
Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal processing isn't an o
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Browse AllLooking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who leverages AI will perform better at their work is now supported by research. Harvard Business School published a paper where they compared a group of consultants using AI to another group that wasn’t using
As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.
Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.
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Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore.
Want to give your Facebook content a boost? Here are all the Meta ad specs and image sizes you need to create Facebook ads that get the job done.
Everything you need to know about selling on Instagram — from the different options for people to buy to tips on making the most of your Instagram sales strategy.
Stop chasing the tail-end of Instagram audio trends — here are all the methods you can use to find the most popular music and sounds.
The key differences between Instagram's professional and personal account options, plus how to switch yours.
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Browse AllStop chasing the tail-end of Instagram audio trends — here are all the methods you can use to find the most popular music and sounds.
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
All the features on Bluesky, plus how to use them.
I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.
Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.