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LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.

Feb 13, 2025 9 min readLinkedIn
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Irina Maltseva

Growth Lead at Aura

b2b social media
How to Use Social Media as a B2B Company

This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.

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ResourcesFeb 11, 2025
How to Find Trending TikTok Sounds While They’re Still Popular (+ 12 of the Best)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.

The TikTok logo, calendar app and clock icons with several graphs to illustrate the best time to post on TikTok
TikTokFeb 10, 2025
The Best Time to Post on TikTok in 2025 — New Data

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.

OpenFeb 7, 2025
Returning to Profitability: Buffer's 2024 Profit Share & Formula

After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.

tiktok for business
TikTokFeb 6, 2025
TikTok for Business: The Ultimate Playbook for 2025

You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.

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AIFeb 5, 2025
The 7 Best AI Video Generators for Creators and Marketers, Tried and Tested

These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.

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AINov 18, 2024
The AI Mindset Shift: How I Use AI Every Day

I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who leverages AI will perform better at their work is now supported by research. Harvard Business School published a paper where they compared a group of consultants using AI to another group that wasn’t using

AI Productivity Tools
ProductivityApr 9, 2024
8 of the Best AI Productivity Tools to Help You Optimize How You Work

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.

Self-ImprovementApr 4, 2024
11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science

Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.

How to pivot your personal brand
I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.

freelancer chronic illness
FlowAug 8, 2023
How This Freelancer Built a Thriving Career While Navigating Chronic Illness

Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.

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