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The Best Time to Post on TikTok in 2025 — New Data

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.

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Kirsti Lang

Senior Content Writer @ Buffer

OpenFeb 7, 2025
Returning to Profitability: Buffer's 2024 Profit Share & Formula

After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.

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TikTokFeb 6, 2025
TikTok for Business: The Ultimate Playbook for 2025

You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.

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The 7 Best AI Video Generators for Creators and Marketers, Tried and Tested

These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.

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9 Time-Saving Tools to Support Creators in 2025

Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025

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InstagramFeb 4, 2025
Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.

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Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.

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AINov 18, 2024
The AI Mindset Shift: How I Use AI Every Day

I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who leverages AI will perform better at their work is now supported by research. Harvard Business School published a paper where they compared a group of consultants using AI to another group that wasn’t using

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8 of the Best AI Productivity Tools to Help You Optimize How You Work

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.

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11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science

Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.

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Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.

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