Open: Buffer’s Transparency Dashboard
Since 2013, we’ve been open with Buffer’s finances and our team’s salaries, among many other metrics. We share openly because we believe in the power of transparency to build trust, hold us accountable to a high standard, and push our industry forward. This is a dashboard for anyone to see how we’re building Buffer.
I'm a and I live in a high cost of living city (e.g. New York, London)
4-Day Work Week
01234567890123456789%of team are happier with a 4DWW
62%of team take fewer days off ill
84%of our team get all work done in the 4DWW
Read blog posts where we document what we learn as we build Buffer differently.
How Volunteering Supports My Role at Buffer
I’ve been a Customer Advocate at Buffer for nearly five years. Throughout that time, I've worked hard to find the best way to guide customers to unlock the full potential of our platform to help them achieve their goals. I found a specific passion for our customers in the onboarding part of their journey by helping them look for the right plan to meet their needs, ensuring they have the necessary documentation to allow their company to move forward with our platform, and empowering them throughRead more
11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.Read more
Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription
We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. A lot has changed over the last nine years, and we want to share some of the learnings and insights gained from looking back at our numbers. We’re also happy to share a more suRead more
How We Run Performance Reviews At Buffer And Why I Have Mixed Feelings About Them
For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to each other openly and regularly. (We even experimented with doing feedback transparently, but we went away from that practice — one of the few times we’ve scaled back a transparency experiment!) And lastly, every teammate had a regular mastermind with another team member, which oftRead more
A timeline of transparency at Buffer
Here's an overview of the transparency timeline at Buffer, as you saw above, much of the company is transparent. Here's more of the story of when that happened and how it came about.
The first version of Buffer, the product, was launched November 30th, 2010. The launch appeared on Hacker News as a part of the November Startup Sprint.
In early 2011, our co-founder CEO, Joel Gascoigne, started publicly sharing several milestones around Buffer users. The first example was reaching 500 signups.
At the end of 2011, we raised $450,000 and shared the names of the 19 investors and how we met them.Read more
In February 2013, Joel emailed the team to share the first iteration of our salary formula along with sharing the whole team's salaries transparently internally.
In March 2013, our equity formula was made transparent internally as well.
In May, we published the exact fundraising deck used in the 2012 seed roundRead more
In September, we shared our first investor's update publicly.Read more
In October Buffer was hacked, and we shared our live blog with updates on the situation publicly.Read more
In December, we were ready to share salaries externally, and we published the spreadsheet with our salaries.Read more
Our equity formula, which was made internally transparent in 2013, was made externally transparent in April of 2014.Read more
In the same month, we added a public revenue dashboard with real-time revenue numbers.Read more
In October, we raised a transparent Series A round where we shared our valuation term sheet.Read more
In December, we shared a pricing breakdown of exactly where your money goes if you were paying $10 for Buffer.Read more
We shared our first diversity dashboard in June, along with our full diversity stats.Read more
In November, we made an update to iterate on our salary formula.Read more
We released the first version of our salary calculator, which anyone could use to see what they would get paid if they worked at Buffer.Read more
In December, we acquired Respondly and shared as much of the process transparently as we were able to.Read more
In April, we launched a public Trello board with our product roadmap that is still operational and up to date.Read more
In June, we had a cash-flow crisis resulting in several financial changes at Buffer, including a round of lay offs.Read more
In February, our COO and CTO decided to leave Buffer. We shared more about this change and the vision for the future of Buffer.Read more
In April, we shared Buffer's first Equal Pay report, a report that detailed what men and women earned at Buffer.Read more
In December, we had our first profit share of $300,000 and charitable donation of $50,000.Read more
In August, we decided to spend $3.3 Million buying out our VC investors as it was clear that Buffer had become less of a fit for VC funding.Read more
In the same month, we shared our company budget and operating expenses transparently.Read more
In June, after two years of successful profit sharing, we shared our formula for profit sharing and charitable contributions.Read more
In April, we shared every team communication we had around COVID-19.Read more
We moved our transparent salaries from a spreadsheet to a table more prominently displayed on our website and added in a clear depiction of our salary formula and compensation philosophy.Read more