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60 hrs

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2.5 million

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1.2 million

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6.9 million

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200k

Followers
Imgur's company logoImgur

269%

Increase in engagement
miajwl's company logomiajwl

2x

More followers
reidouse's company logoreidouse

115k

Grew following
midmod.mood's company logomidmod.mood

12%

Increase in engagement
anainesurrutia's company logoanainesurrutia

2,000

New followers in two months
pdelabaume's company logopdelabaume

4x

Increase in traffic
FolsonGrp's company logoFolsonGrp

10%

Monthly growth in followers
AnglDavd's company logoAnglDavd

15%

Increase in followers
mandhirb's company logomandhirb

50%

Increase in impressions
mattreiners's company logomattreiners

400%

Increase in followers
thegingermanrestaurant's company logothegingermanrestaurant

999%

Increase in engagement
niniefydesigns's company logoniniefydesigns

251%

Increase in engagement
matthuesart's company logomatthuesart

40%

New leads
rhimagery's company logorhimagery

200,000

New followers
onlinemarketinges's company logoonlinemarketinges

269%

Increase in engagement
miajwl's company logomiajwl

2x

Increase in engagement
become's company logobecome

100

New followers a day
authorbetseyk's company logoauthorbetseyk

20 hrs

Saved a day
akshar group technologies's company logoakshar group technologies

100%

Increase in engagement
charl3s.doe's company logocharl3s.doe

35%

Increase in engagement
andreobradovic's company logoandreobradovic

269%

Increase in engagement
miajwl's company logomiajwl

2x

Increase in following
mentorcruise's company logomentorcruise

200%

Increase in following
majestyk apps's company logomajestyk apps

386x

Boost in engagement rate
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60 hrs

Saved per month
velocity juice's company logovelocity juice

2.5 million

Followers
Cern's company logoCern

1.2 million

Followers
DJMag's company logoDJMag

6.9 million

Followers
CrocsNZ's company logoCrocsNZ

200k

Followers
Imgur's company logoImgur

Craft the perfect post for each social network, all in one place

Publishing content on all of your channels shouldn’t be a time-drain. Plan and publish on every channel in one simple-to-use dashboard.

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Buffer AI Assistant

Create more with the Buffer AI Assistant 🪄

Looking to take your posts to the next level? With just one click, Buffer’s AI Assistant can generate new ideas, repurpose your existing posts, re-write copy in any style you like, and even translate your content.

Learn more

Brainstorm ideas

Relevant post ideas at the click of a button

Write faster

Instant suggestions to quickly generate engaging posts

Repurpose posts

Turn a LinkedIn post into an X (Twitter) Thread in mere seconds

Post inspiration

Get social media post suggestions from long-form content

Reach more people with your video content

Upload a video once and share to Shorts, Reels, and TikTok. Get triple the views in half the time.

Learn more
Planning Instagram Stories in the Buffer Publish dashboard

140,000+ people like you use Buffer to build their brand on social media every month

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Collaboration

Collaborate on content with your team

Work together with your team to create content that's high quality, on-brand, and that your audience is going to love.

Draft posts

Create drafts, get feedback, and refine content as a team

Approvals

Review posts for quality and brand before hitting publish

Stay in sync

Everyone's posts will be shared within your preset schedule

Account management

Easily share and manage access to each social account

"Buffer has made sharing our story and building our brand on social media so much easier."

Luis Cancel,
Managing Editor

Plan out the perfect posting schedule with Buffer

Planning

Plan out the perfect posting schedule

Queue up content on an automated schedule or choose a custom time for each post. You're in total command of what you share and when.

Scheduling

Create a preset publishing schedule for each social account

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Tailored posts

Custom tailor your posts for each social network

Illustration of Buffer's tailored posts feature

Calendar

Get an at-a-glance view of all the content you have lined up

Illustration of Buffer's calendar feature

FAQ

1
What is social media scheduling?

If you enjoy planning your social media content ahead of time instead of creating and publishing content spontaneously, then social media scheduling might be the solution for you. Social media scheduling is the process of publishing your content automatically at your preferred time and to your preferred social media accounts. All you have to do is add all your content to the calendar or queue, customize each post according to the social network you’d like to publish to, add a preferred time and date, and then let Buffer do the rest of the work for you. This process saves you time and allows you to reach your audience when they are most likely to engage with your content.

2
How does Buffer’s Publish tool work?

With Buffer’s social media Publish, you can plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. Features include customizable posting schedules, a composer that allows you to craft a different message for each social network, a drafting feature that allows you to save your post ideas and come back to them later, a browser extension to quickly share content from anywhere on the web, drafts and approval process, and much more.

3
Can I use the Publish tool for free?

Yes, our free plan is perfect for individuals and businesses that are just getting started with social media. You can connect up to 3 social media channels and schedule up to 10 posts per channel at a time. There is no monthly, or yearly limit. Our free plan also includes a landing page builder, so you can create a beautiful landing page for your brand.

4
What social media channels are supported on Buffer’s Publish tool?

With Buffer’s Publish tool, you can plan, schedule, and publish your content for Instagram, TikTok, Facebook,X (Twitter), Pinterest, LinkedIn, and Google Business Profile all from one simple dashboard.

5
How do I schedule my social media posts for free?

Scheduling posts through Buffer is super easy (and it’s free!) Here’s how:

  • To get started, log in to your Buffer account
  • Click the Create Post button at the top right corner of your calendar or queue
  • Select the social media channel you’d like to schedule to by clicking on the avatar at the top of the composer
  • Craft your post by adding your photo or video, then customize the post based on what network you’ll post to
  • Then click on Add to Queue, Share Now, Schedule Post, or Save as Draft depending on your scheduling preference


Head here for a full guide on how to plan, schedule, and publish to your social media accounts.

6
Why should I schedule my social media posts?

If you’re a small business owner, or social media manager, there are many benefits to scheduling your social media posts. Here are a few reasons why people prefer to schedule:

  • It saves you time and mental energy
  • It ensures that you post consistently (and keeping a consistent schedule helps you maximize engagement)
  • It gives you better control over your social media content
  • It enables you to plan and post to Instagram, Facebook, TikTok, Pinterest, X, LinkedIn, and Google Business Profile from your desktop or mobile app, which makes it easy to plan campaigns and monitor results, all in one place.

7
Can I schedule social media posts to publish automatically?

Yes, Buffer offers both direct scheduling (posts that can be published automatically) and reminders (posts that you’ll receive a push notification for).

8
Can I schedule Instagram Stories to publish automatically?

Yes! You can schedule your Instagram Stories to publish automatically at your desired date and time.

9
Can I schedule multi-photo posts to publish automatically?

Yes, you can schedule multi-photo posts (up to 10 images) to be published automatically to Instagram, Facebook, and X with Buffer—no need for reminders.

10
Can I schedule Instagram Reels for free?

You sure can! With our platform, you can plan, edit, draft, and schedule Reels to Instagram, for free. We’ve got you covered when it comes to maximizing your Instagram Reel strategy.

11
How do I create a posting schedule?

Instead of selecting a time for every single post you’re scheduling, Buffer allows you to create a posting schedule that can help take all that hassle away. With this feature, when you schedule a social media post on Buffer, the post will automatically fill the next available time slot on your posting schedule. The best part is that your posting schedule is unique to each of your connected social media accounts. Here’s how to set up your posting schedule:

  • To get started, log in to your Buffer account
  • Select the social media account you’d like to add a posting schedule to on the left-hand sidebar
  • Once you’re there, click on Settings > Posting Schedule
  • Add new times to your schedule by selecting the day or days you’d like to add the times to, as well as the time itself
  • And then click Add Posting Time.
12
How many social media posts can I schedule?

With our free plan, you can schedule up to 10 posts at a time per social media channel, while with our paid plan (starting at $5 per month) you can schedule up to 2,000 pins. There is no monthly, or yearly limit.

13
How do I start scheduling my social media posts?

With Buffer, you can schedule, plan, analyze, and much more. Get started with a 14-day free trial, connect your social media channels, and start scheduling immediately.

140,000+ people like you use Buffer to build their brand on social media every month