Publish Flawlessly.
Analyze Effortlessly. Engage Authentically.

We’ve built simpler social media tools for busy people. Enjoy our free plan as you get started, or trial our full toolkit priced to make marketing your business on social affordable.

Monthly

Annually

Free

Publishing tools for individuals getting started with social media.

$0/mo

per social channel

Billed at $0/year

Manage up to three channels

Get started

Basic publishing tools

Essentials

Publishing, analytics & engagement tools for social media geeks.

$5/mo

per social channel

Billed at $72 $60/year

Add unlimited channels ($5/mo/each)

Try free for 14-days

Planning & publishing tools

Analytics tools

Engagement tools

Add-on

Team Pack

Extra collaboration and reporting features to power up essential plan.

  • Unlimited team members & clients
  • Drafting & approval workflow tools
  • Easy, clear exportable reports
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Compare our plans side-by-side

Free

$0 per social channel

Essential

$5 per social channel

BasicsFree

$0 per social channel

Get started
Essentials

$5/mo per social channel

Try free for 14-days
Monthly Price
Always $0/mo
Starts at $5/mo

(Billed at $72 $60/year/channel)

Social Channels
Example: 5 Twitter profiles and 3 Facebook pages counts as 8 social channels.
Up to 3Unlimited, $5/mo per channel

(Billed at $72 $60/year/channel)

Scheduled Posts Per Social Channel
The number of posts you can store in your queue (per channel). There is no monthly, or yearly limit.
10 per social channel
Unlimited
Included Users
The number of users who can access and contribute content to your Buffer account.
1
1
Invite Additional Users

Add-on

Invite Additional Team members or clients to collaborate with you
Unlimited with Team Pack Add-on
Social NetworksFreeEssentials
Instagram
Business profiles required.
Facebook
Pages and Groups.
Twitter
Profiles.
LinkedIn
Profiles and pages.
Pinterest
Boards.
Planning and SchedulingFreeEssentials
Post Scheduling
Create posts and schedule their release for each social network.
Set Posting Schedule
Set time slots throughout each week for your content to be released.
Tailored Posts for Each Channel
Seamlessly iterate on content to customize posts for each channel.
Calendar View
View published & scheduled posts by week or month, see analytics and edit your calendar.
buff.ly link shortener
Links automatically shortened to buff.ly links
bit.ly and j.mp link shorteners
Links automatically shortened to bit.ly or j.mp links
Custom Link Shortener
Links automatically shortened to your own custom link (if registered with Bit.ly)
Custom Video Thumbnails
Choose a custom thumbnail and title for your videos.
Multi-Channel Campaigns
Organize your content into campaigns to track related posts and optimize your mix.
Instagram First Comment
Schedule the first comment after your post. Include hashtags and/or other information.
Instagram Tagging
Add your location and user tags in Buffer rather than manually after the post is published.
Instagram Hashtag Manager
​​Create, save, reuse, and optimize groups of hashtags for your Instagram first comments.
Instagram Stories Scheduling
Prepare and schedule your Stories on web or mobile.
Instagram Shop Grid
Create a permanent link in your bio that displays a unique page linking to your content and URLs.
Twitter Hashtag Suggestions
Select from Twitter hashtag suggestions as you type
Facebook Page Mentions
Tag other Facebook Pages in your posts
Twitter Mentions
Tag other Twitter profiles in your posts
Shuffle Queue
Shuffle the order of the posts in your queue
Analytics, Insights & ReportingFreeEssentials
Performance Overview
See an overview of key metrics (impressions, engagements and new followers, etc).
Individual Post Analytics
See a history of all of your published posts, iterate, and evolve.
Historical Data Access
Backfill data from the past 6 months for all channels except Twitter (28-day limit).
Data Storage
Store, analyze, and export up to two years of data.
Campaign Analysis
Automate reports from multi-channel campaigns. No manual switching between channels.
Boosted Post Insights
Analyze your boosted posts and compare with your organic results to optimize your ad spend.
Hashtag Performance
Get insight into how your hashtags could be affecting your reach and engagement rates.
Audience Demographics
Age, gender, and location.
Machine Learning Insights
Get suggestions for what, when, and how often to post to maximize your results.
Instagram Stories Analytics
View completion rates and key metrics over time.
Shopify Performance
See your sales, top referrals, and top products alongside your social media data.
Custom Reports
White-labeled and annotated for easy analysis.
Exportable Reports

Add-on

Available as a PDF, image, or CSV

With Team Pack Add-on

Branded Reports

Add-on

Add a custom logo to each of your reports.

With Team Pack Add-on

Cover Page

Add-on

Get an automatically generated cover page when you download your report as a PDF.

With Team Pack Add-on

EngagementFreeEssentials
Grid view
See which posts have unanswered comments and quickly jump in.
Important Comment Detection
Machine-learning-powered alerts highlight open questions & comments on sales or unhappiness.
Hotkeys
Get through comments quickly without taking your hands off the keyboard.
Easy Account Switching
Seamlessly switch between multiple accounts and channels. No more logging in and out.
Team ManagementFreeEssentials
Invite Additional Users

Add-on

All users will be able to create and share draft posts. Define who needs approval to post.

With Team Pack Add-on

Draft Post Management

Add-on

Account owners can set post drafting, approval, and full posting access across users.

With Team Pack Add-on

Custom Access & Permissions

Add-on

Manage which social channels each user is invited to and their post-approval status.

With Team Pack Add-on

Approval Workflow Tools

Add-on

Manage who can draft and approve posts across your team.

With Team Pack Add-on

Integrations and AppsFreeEssentials
Browser Extension
Open the composer on any web page and add posts directly to your queue.
iOS and Android Apps
Publish is available on iOS and Android.
30+ Third-Party Integrations
Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Pocket, Feedly, and more.
Two Factor Authentication
Two-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android).
Google Analytics integration
Find in-depth insights on your posts and campaigns in Google Analytics
Custom UTM parameters
Track the effectiveness of your posts and campaigns using custom UTM parameters
Support & CommunityFreeEssentials
Self-Service Knowledge Base
Access to our FAQ where you’ll find how-to guides, most popular questions, and video tutorials.
Social Media Support
Fast support on Social Media via Twitter and Facebook.
Email Support
Fast and helpful support via email — a whole team of people cheering for you.
Get startedTry free for 14-days

Frequently Asked Questions

What should I do if I have three social media accounts but want access to the features on the Essentials or Essentials + Team Add-on plans?

It sounds like our Essentials or Essentials + Team Add-on plan could be a great fit for your needs! You’ll gain access to our most powerful features, all created to encourage growth for your social channels. You can test the Essentials + Team Add-on plan for free for 14 days by starting a trial. If this plan fits your business, you won’t start paying until that 14th day. Click here to view the pricing for each of our plans.

What happens if I grow and I need to connect more social channels?

Congrats on your growth! If you’d like to add an additional social channel to your Buffer profile, navigate to our in-app plan selector. Our Free plan offers connections to up to three social channels. Our Essentials plan and Essentials + Team Add-on plans offer unlimited social channels.

What happens if I grow and wanted to add team members?

Our Essentials + Team Add-on plan allows for unlimited users for $12 each per month. You can start a 14-day team plan trial or purchase the Essentials + Team Add-on plan by navigating to our plan selector.

Where can I learn more about how to use your features?

You can scroll through our help docs or go ahead and start a Essentials + Team Add-on plan trial and test them out yourself.

If I have 10 social channels to connect, how would the pricing differ on the Essentials plan from the Essentials + Team Add-on plan?

On the Essentials plan, social channels are $6 each per month. For 10 social channels, your plan would be $60/month. If you work with a team, the Team plan includes unlimited team members and it’s $12 per channel per month, so your total cost would be $120/month for 10 channels.

160,000+ small businesses like yours use Buffer to build their brand on social media every month

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  • 14-day free trial
  • Cancel anytime

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