$0
Connect up to 3 channels
- Planning & publishing tools
- Landing page builder
- AI Assistant
$6
Add additional channels for $6/month
Billed monthly
- Free features, plus:
- Engagement tools
- Analytic reports
$12
Add additional channels for $12/month
Billed monthly
- Essentials features, plus:
- Unlimited team members & clients
- Draft collaboration tools
$120
Add additional channels for $6/month
Billed monthly
- Team features, plus:
- Custom access & permissions
- Agency-friendly pricing
Prices are displayed USD. Applicable taxes may apply.
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Compare our plans and features
Free$0 per channel Sign up for free | Essentials$6/mo per channel Try free for 14-days | Team$12/mo per channel Try free for 14-days | Agency$120/mo for 10 channels Try free for 14-days | |
---|---|---|---|---|
Basics | ||||
Monthly Price | Always $0 | Starts at $6/mo | Starts at $12/mo | Starts at $120/mo |
Channels | Up to 3 | $6/mo per channel | $12/mo per channel | $120/mo for the first 10 channels. Additional channels for $6/mo per channel |
Scheduling Posts | 10 per channel | Unlimited* | Unlimited* | Unlimited* |
Buffer AI Assistant (Beta) | 50 AI Credits | 150 AI Credits (+150 for each additional channel connected) | 300 AI Credits (+300 for each additional channel connected) | 3000 AI Credits (+300 for each additional channel connected) |
Channels | ||||
Instagram | ||||
TikTok | ||||
Facebook | ||||
Twitter | ||||
LinkedIn | ||||
Mastodon | ||||
YouTube | ||||
Google | ||||
Pinterest | ||||
Start Page | ||||
Planning and Scheduling | ||||
Post Scheduling | ||||
Set Posting Schedule | ||||
Drafts | ||||
Tailored Posts for Each Channel | ||||
Calendar View | ||||
Instagram Reels and Carousels | ||||
buff.ly link shortener | ||||
Instagram Tagging | ||||
Instagram Stories Scheduling | ||||
Facebook Page Mentions | ||||
NewFacebook Reels | ||||
Twitter Mentions | ||||
Google Business Profiles | ||||
Ideas | 100 ideas | 2000 ideas | 2000 ideas | 2000 ideas |
Twitter Threads | ||||
Custom Video Thumbnails | ||||
bit.ly link shortener | ||||
Custom Link Shortener | ||||
Multi-Channel Campaigns | ||||
Hashtag Manager | ||||
Instagram First Comment | ||||
Shuffle Queue | ||||
Analytics, Insights & Reporting | ||||
Performance Overview | ||||
Individual Post Analytics | ||||
Historical Data Access | ||||
Data Storage | ||||
Campaign Analysis | ||||
Boosted Post Insights | ||||
Hashtag Performance | ||||
Audience Demographics | ||||
Machine Learning Insights | ||||
Instagram Stories Analytics | ||||
Shopify Performance | ||||
Custom Reports | ||||
Exportable Reports | ||||
Branded Reports | ||||
Cover Page | ||||
Engagement | ||||
Grid view | ||||
Important Comment Detection | ||||
Hotkeys | ||||
Easy Account Switching | ||||
Team Management | ||||
Included Users | 1 | 1 | Unlimited | Unlimited |
Notes | ||||
Draft Post Management | ||||
Custom Access & Permissions | ||||
Approval Workflow Tools | ||||
Integrations & Apps | ||||
Browser Extension | ||||
Content-in Integrations | ||||
iOS and Android Apps | ||||
30+ Third-Party Integrations | ||||
Two Factor Authentication | ||||
Google Analytics integration | ||||
Custom UTM parameters | ||||
Shop Grid | ||||
Support & Community | ||||
Self-Service Knowledge Base | ||||
Social Media Support | ||||
Email Support |
Basics | |
---|---|
Monthly Price | Always $0 |
Channels Example: 2 Twitter profiles, 2 Facebook pages, and 2 Start Pages counts as 6 channels | Up to 3 |
Scheduling Posts Free plans allow for 10 scheduled posts per channel at one time. *Paid plan channels have a 2,000 scheduled post cap per our Fair Use Policy. | 10 per channel |
Buffer AI Assistant (Beta) Every time you generate a response using AI, it will consume one AI Credit. Currently, AI Credits do not automatically renew each month | 50 AI Credits |
Channels | |
TikTok Business profiles required | |
Mastodon Profiles | |
YouTube Shorts | |
Start Page A landing page for your brand where you can showcase the things that matter | |
Planning and Scheduling | |
Post Scheduling Create posts and schedule their release for each social network | |
Set Posting Schedule Set time slots throughout each week for your content to be released | |
Drafts Save your content for later on mobile or desktop | |
Tailored Posts for Each Channel Seamlessly iterate on content to customize posts for each channel | |
Calendar View View your content across all channels by week or month | |
Instagram Reels and Carousels Post, draft, and schedule Reels and Carousels on Instagram | |
buff.ly link shortener Links automatically shortened to buff.ly links | |
Instagram Tagging Add your location and user tags in Buffer rather than manually after the post is published | |
Instagram Stories Scheduling Prepare and schedule your Stories on web or mobile | |
Facebook Page Mentions Tag other Facebook Pages in your posts | |
Facebook Reels Post, draft and schedule Facebook Reels | |
Twitter Mentions Tag other Twitter profiles in your posts | |
Google Business Profiles Publish posts, offers, and events to your Google Business Profile | |
Ideas Capture and store your great ideas whenever they come to you | 100 ideas |
Twitter Threads Draft and schedule threads on Twitter. *The Free plan offers one scheduled Twitter Thread in Buffer at any time. Post the Twitter thread and schedule again, as many times as you want | |
Custom Video Thumbnails Choose a custom thumbnail and title for your videos | |
bit.ly link shortener Links automatically shortened to bit.ly links | |
Custom Link Shortener Links automatically shortened to your own custom link (if registered with Bit.ly) | |
Multi-Channel Campaigns Organize your content into campaigns to track related posts and optimize your mix | |
Hashtag Manager Create, save, reuse, and optimize groups of hashtags for your social channels | |
Instagram First Comment Schedule the first comment after your post. Include hashtags and/or other information | |
Shuffle Queue Shuffle the order of the posts in your queue | |
Analytics, Insights & Reporting | |
Performance Overview See an overview of key metrics (impressions, engagements and new followers, etc) | |
Individual Post Analytics See a history of all of your published posts, iterate, and evolve | |
Historical Data Access Backfill data from the past 6 months for all channels except Twitter (28-day limit) | |
Data Storage Store, analyze, and export up to two years of data | |
Campaign Analysis Automate reports from multi-channel campaigns. No manual switching between channels | |
Boosted Post Insights Analyze your boosted posts and compare with your organic results to optimize your ad spend | |
Hashtag Performance Get insight into how your hashtags could be affecting your reach and engagement rates | |
Audience Demographics Age, gender, and location | |
Machine Learning Insights Get suggestions for what, when, and how often to post to maximize your results | |
Instagram Stories Analytics View completion rates and key metrics over time | |
Shopify Performance See your sales, top referrals, and top products alongside your social media data | |
Custom Reports White-labeled and annotated for easy analysis | |
Exportable Reports Available as a PDF, image, or CSV | |
Branded Reports Add a custom logo to each of your reports | |
Cover Page Get an automatically generated cover page when you download your report as a PDF | |
Engagement | |
Grid view See which posts have unanswered comments and quickly jump in | |
Important Comment Detection Machine-learning-powered alerts highlight open questions & comments on sales or unhappiness | |
Hotkeys Get through comments quickly without taking your hands off the keyboard | |
Easy Account Switching Seamlessly switch between multiple accounts and channels. No more logging in and out | |
Team Management | |
Included Users The number of users who can access and contribute content to your Buffer account | 1 |
Notes Add internal comments to your content | |
Draft Post Management Account owners can set post drafting, approval, and full posting access across users | |
Custom Access & Permissions Manage which channels each user is invited to and their post-approval status | |
Approval Workflow Tools Manage who can draft and approve posts across your team | |
Integrations & Apps | |
Browser Extension Open the composer on any web page and add posts directly to your queue | |
Content-in Integrations Use Canva, OneDrive, Google Drive and Dropbox to upload, manage, and edit your media assets | |
iOS and Android Apps Publish is available on iOS and Android | |
30+ Third-Party Integrations Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Pocket, Feedly, and more | |
Two Factor Authentication Two-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android) | |
Google Analytics integration Find in-depth insights on your posts and campaigns in Google Analytics | |
Custom UTM parameters Track the effectiveness of your posts and campaigns using custom UTM parameters | |
Shop Grid A page that looks like your Instagram feed to help your Instagram audience buy your products | |
Support & Community | |
Self-Service Knowledge Base Access to our FAQ where you’ll find how-to guides, most popular questions, and video tutorials | |
Social Media Support Fast support on Social Media via Twitter and Facebook | |
Email Support Fast and helpful support via email — a whole team of people cheering for you |
FAQ
1What channels are supported within each of Buffer's tools?
What channels are supported within each of Buffer's tools?
The table below lists the supported channels for Buffer's publishing, analytics, and engagement tools:
Channel | Publishing | Analytics | Engagement |
---|---|---|---|
Facebook Pages | ✅ | ✅ | ✅ |
Facebook Groups | ✅ | ||
Instagram business accounts | ✅ | ✅ | ✅ |
Twitter profiles | ✅ | ✅ | |
LinkedIn Pages | ✅ | ✅ | |
LinkedIn profiles | ✅ | Pinterest business accounts | ✅ |
Shopify stores | ✅ | ||
TikTok business accounts | ✅ | ||
Google business profiles | ✅ | ||
Start Pages | ✅ | ||
Mastodon | ✅ |
2Who is the Buffer Free plan ideal for?
Who is the Buffer Free plan ideal for?
The Free plan is ideal for individual users who want to schedule content to up to three channels.
3What does the Buffer Essentials plan offer?
What does the Buffer Essentials plan offer?
The Essentials plan is better suited for scheduling content to a brand's social channels and provides access to Buffer's advanced analytics and engagement tools.
4Who should consider the Buffer Team plan?
Who should consider the Buffer Team plan?
The Team plan is best for teams who want to collaborate on their social media posts and unlocks the ability to invite unlimited team members. However, it's not limited to teams only. Even if you're a solo social media marketer who needs someone to approve posts, the Team plan can be useful for getting your drafts approved. So, if you need help with approvals or want to collaborate with others on your social media content, the Team plan could be a great fit for you.
5What is the Buffer Agency plan?
What is the Buffer Agency plan?
The Agency plan is for organizations or individuals who want to connect 10 or more social channels and provides all the features of both the Essentials and Team plans at a lower price point. Agency plans start at $120 per month for up to 10 channels. Any additional channels connected after 10 would be priced at $6 a month (or $60 a year) instead of $12.
6What are the billing options for Buffer's plans?
What are the billing options for Buffer's plans?
You can choose to pay for your plan on a monthly or annual basis. Opting for the annual billing option comes with a discount. You can switch between these two options at any time. In the event that you switch billing frequencies, we will make prorations and refunds as necessary.
7What payment methods does Buffer accept?
What payment methods does Buffer accept?
Buffer accepts credit and debit card payments from Visa, Mastercard, American Express, JCB, Discover, and Diners Club. We’re not able to accept PayPal, check or bank transfer payments. For more information on our accepted payment methods, head here.
8Does Buffer offer a free trial?
Does Buffer offer a free trial?
Yes, Buffer offers a free trial on our Team plan for 14 days. During the trial, you can change your plan type at anytime, including paying for a plan or opting for a Free plan.
9What happens at the end of a Buffer trial?
What happens at the end of a Buffer trial?
If you'd like to move ahead with the subscription at the end of your trial, you can enter your credit card details under Billing Method. If you don't want to upgrade to a paid plan at the end of your trial and you haven't entered your credit card details, your account will automatically be downgraded to the Free plan.
10After the trial ends, will scheduled posts still go out?
After the trial ends, will scheduled posts still go out?
Yes, scheduled posts will continue to go out after the trial ends, as long as the connected social channel is not locked. However, the Free plan has a 10 post queue limit (you won’t be able to schedule more than 10 posts on your unlocked channels). Locked channels will not be usable, but they will automatically unlock if you upgrade to a paid plan with space for those channels. For more info, head here.
11Will I lose anything when I move from trial to subscription?
Will I lose anything when I move from trial to subscription?
The transition from trial to subscription is seamless, and all of your connected social channels, scheduled posts, analytics, and reports will remain in place. That’s the case if you move from a trial to a free or paid plan.
12Can I keep my three free channels if I upgrade from Buffer’s Free plan to a paid plan?
Can I keep my three free channels if I upgrade from Buffer’s Free plan to a paid plan?
You won't be able to keep your three free channels if you upgrade to one of the Essentials plans. This is because we can't run two plans on a single account, and every channel you have connected will be upgraded. However, the good news is that your existing three channels will now allow up to 2,000 posts. Plus, you’ll get access to full analytic reports, engagement tools and a number of other great benefits depending on the channel type.
13What is the scheduled post limit for the Free plan?
What is the scheduled post limit for the Free plan?
The scheduled post limit for the Free plan is 10 per social channel. Once a scheduled post gets published, another slot becomes available, up until the maximum of 10 scheduled posts per social channel is reached.
14What is the scheduled post limit for the Essential, Team and Agency plans?
What is the scheduled post limit for the Essential, Team and Agency plans?
The scheduled post limit for the Essentials, Team and Agency plans is 2,000 per social channel.
15Is the scheduled post limit a daily, weekly, or monthly limit?
Is the scheduled post limit a daily, weekly, or monthly limit?
The posting limit is not based on a time period. Instead, it refers to the number of posts you can have scheduled in your queue at any one time, for each channel.
16Does Buffer offer a discount for nonprofits?
Does Buffer offer a discount for nonprofits?
Yes, Buffer is proud to offer a 50% discount to nonprofits. Learn more here.
17What is Start Page?
What is Start Page?
Start Page is a feature that allows users to create a beautiful landing page featuring your most important links and calls to action. It also offers publishing capabilities, allowing users to publish updates straight to their Start Page. Learn more here.
18What is Buffer’s AI Assistant?
What is Buffer’s AI Assistant?
With the Buffer AI Assistant you can generate ideas in just a click and repurpose your existing content dozens of times, helping you grow your engagement across all social platforms. The AI Assistant is available on all plans, including the free plan, but there are limits on how many AI Credits each plan has. Every time you use the AI Assistant, an AI Credit is used.
19Are Buffer's mobile apps and browser extensions available on the Free plan?
Are Buffer's mobile apps and browser extensions available on the Free plan?
Yes, Buffer's mobile apps and browser extensions are available for all Buffer plans, including the Free plan. Our mobile apps are available on both iOS and Android platforms, while our browser extensions are available on Google Chrome, Firefox, and Safari.
20When were the prices on Buffer's pricing page last updated?
When were the prices on Buffer's pricing page last updated?
The prices on Buffer's pricing page were last updated as of August 2021.
21Does Buffer charge VAT to customers?
Does Buffer charge VAT to customers?
Buffer will be charging VAT to appropriate customers in the future. This is subject to taxes per your regional policies. Buffer supports exemption from tax processes where possible.