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Publish Flawlessly.
Analyze Effortlessly. Engage Authentically.

We’ve built simpler social media tools for busy people. Enjoy our free plan as you get started, or trial our full toolkit priced to make marketing your business on social affordable.

Monthly

Annually

Free

For individuals and businesses getting started with social media.

$ 0/month

per social channel

Manage up to three channels

Billed at $0/year

Get started
  • Basic publishing tools
  • Landing page builder

Essentials

For professionals who use publishing, analytics & engagement tools.

$ 5/month

per social channel

Add additional channels for $5/month

Billed at $72 $60/year

Try free for 14-days
  • Planning & publishing tools
  • Analytics tools
  • Engagement tools
  • Landing page builder

Team

For teams who want unlimited user seating, collaboration, and reporting.

$ 10/month

per social channel

Add additional channels for $10/month

Billed at $144 $120/year

Try free for 14-days
  • Essentials features, plus:
  • Unlimited team members & clients
  • Draft collaboration tools
  • Easy, clear exportable reports

Agency

For marketing agencies with 10 or more social channels.

$ 100/month

for 10 social channels

Add additional channels for $10 $5/month

Billed at $1440 $1200/year

Try free for 14-days
  • Team features, plus:
  • Custom access & permissions
  • Agency-friendly pricing
Logo of Meta Business PartnerLogo of Pinterest marketing partnerLogo of LinkedIn marketing partner

Compare our plans side-by-side

Basics

Free

$0 per social channelGet started

Essentials

$5/mo per social channelTry free for 14-days

Team

$10/mo per social channelTry free for 14-days

Agency

$100/mo for 10 channelsTry free for 14-days
Monthly Price
Always $0
Starts at $5/mo
Starts at $10/mo
Starts at $100/mo(Billed at $1200/yr)
Social Channels
Example: 5 Twitter profiles and 3 Facebook pages counts as 8 social channels.
Up to 3
Unlimited, $5/mo per channel
Unlimited, $10/mo per channel
Unlimited, $1200/yr for the first 10 channels. Additional channels for $60/yr per channel
Scheduled Posts Per Social Channel
The number of posts you can store in your queue (per channel). There is no monthly, or yearly limit.

10 per social channel

2,000

2,000

2,000

Included Users
The number of users who can access and contribute content to your Buffer account.

1

1

Unlimited

Unlimited

Invite Additional Users
Invite Additional Team members or clients to collaborate with you

Unlimited

Unlimited

Social Networks

Free

Essentials

Team

Agency

Instagram
Business profiles required.
Facebook
Pages and Groups.
Twitter
Profiles.
LinkedIn
Profiles and pages.
Pinterest
Boards.

Planning and Scheduling

Free

Essentials

Team

Agency

Post Scheduling
Create posts and schedule their release for each social network.
Set Posting Schedule
Set time slots throughout each week for your content to be released.
Drafts
Save your content for later on mobile or desktop.
Tailored Posts for Each Channel
Seamlessly iterate on content to customize posts for each channel.
Calendar View
View your content across all social channels by week or month.
buff.ly link shortener
Links automatically shortened to buff.ly links
bit.ly link shortener
Links automatically shortened to bit.ly links
Custom Link Shortener
Links automatically shortened to your own custom link (if registered with Bit.ly)
Custom Video Thumbnails
Choose a custom thumbnail and title for your videos.
Multi-Channel Campaigns
Organize your content into campaigns to track related posts and optimize your mix.
Instagram First Comment
Schedule the first comment after your post. Include hashtags and/or other information.
Instagram Tagging
Add your location and user tags in Buffer rather than manually after the post is published.
Instagram Hashtag Manager
​​Create, save, reuse, and optimize groups of hashtags for your Instagram first comments.
Instagram Stories Scheduling
Prepare and schedule your Stories on web or mobile.
Twitter Hashtag Suggestions
Select from Twitter hashtag suggestions as you type
Facebook Page Mentions
Tag other Facebook Pages in your posts
Twitter Mentions
Tag other Twitter profiles in your posts
Shuffle Queue
Shuffle the order of the posts in your queue
TikTok Reminders
Get a reminder when it's time to post to TikTok with Reminders on our iOS and Android apps

Analytics, Insights & Reporting

Free

Essentials

Team

Agency

Performance Overview
See an overview of key metrics (impressions, engagements and new followers, etc).
Individual Post Analytics
See a history of all of your published posts, iterate, and evolve.
Historical Data Access
Backfill data from the past 6 months for all channels except Twitter (28-day limit).
Data Storage
Store, analyze, and export up to two years of data.
Campaign Analysis
Automate reports from multi-channel campaigns. No manual switching between channels.
Boosted Post Insights
Analyze your boosted posts and compare with your organic results to optimize your ad spend.
Hashtag Performance
Get insight into how your hashtags could be affecting your reach and engagement rates.
Audience Demographics
Age, gender, and location.
Machine Learning Insights
Get suggestions for what, when, and how often to post to maximize your results.
Instagram Stories Analytics
View completion rates and key metrics over time.
Shopify Performance
See your sales, top referrals, and top products alongside your social media data.
Custom Reports
White-labeled and annotated for easy analysis.
Exportable Reports
Available as a PDF, image, or CSV
Branded Reports
Add a custom logo to each of your reports.
Cover Page
Get an automatically generated cover page when you download your report as a PDF.

Engagement

Free

Essentials

Team

Agency

Grid view
See which posts have unanswered comments and quickly jump in.
Important Comment Detection
Machine-learning-powered alerts highlight open questions & comments on sales or unhappiness.
Hotkeys
Get through comments quickly without taking your hands off the keyboard.
Easy Account Switching
Seamlessly switch between multiple accounts and channels. No more logging in and out.

Landing pages

Free

Essentials

Team

Agency

Start Page
A landing page for your brand where you can showcase the things that matter.
Shop Grid
A page that looks like your Instagram feed to help your Instagram audience buy your products.

Team Management

Free

Essentials

Team

Agency

Invite Additional Users
All users will be able to create and share draft posts. Define who needs approval to post.
Draft Post Management
Account owners can set post drafting, approval, and full posting access across users.
Custom Access & Permissions
Manage which social channels each user is invited to and their post-approval status.
Approval Workflow Tools
Manage who can draft and approve posts across your team.

Integrations and Apps

Free

Essentials

Team

Agency

Browser Extension
Open the composer on any web page and add posts directly to your queue.
Content-in Integrations
Use Canva, OneDrive, Google Drive and Dropbox to upload, manage, and edit your media assets
iOS and Android Apps
Publish is available on iOS and Android.
30+ Third-Party Integrations
Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Pocket, Feedly, and more.
Two Factor Authentication
Two-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android).
Google Analytics integration
Find in-depth insights on your posts and campaigns in Google Analytics
Custom UTM parameters
Track the effectiveness of your posts and campaigns using custom UTM parameters

Support & Community

Free

Essentials

Team

Agency

Self-Service Knowledge Base
Access to our FAQ where you’ll find how-to guides, most popular questions, and video tutorials.
Social Media Support
Fast support on Social Media via Twitter and Facebook.
Email Support
Fast and helpful support via email — a whole team of people cheering for you.
Free$0 per social channel
Essentials$5/mo per social channel
Team$10/mo per social channel
Agency$100/mo for 10 channels

Basics

Monthly Price
Always $0
Social Channels
Example: 5 Twitter profiles and 3 Facebook pages counts as 8 social channels.
Up to 3
Scheduled Posts Per Social Channel
The number of posts you can store in your queue (per channel). There is no monthly, or yearly limit.

10 per social channel

Included Users
The number of users who can access and contribute content to your Buffer account.

1

Invite Additional Users
Invite Additional Team members or clients to collaborate with you

Social Networks

Instagram
Business profiles required.
Facebook
Pages and Groups.
Twitter
Profiles.
LinkedIn
Profiles and pages.
Pinterest
Boards.

Planning and Scheduling

Post Scheduling
Create posts and schedule their release for each social network.
Set Posting Schedule
Set time slots throughout each week for your content to be released.
Drafts
Save your content for later on mobile or desktop.
Tailored Posts for Each Channel
Seamlessly iterate on content to customize posts for each channel.
Calendar View
View your content across all social channels by week or month.
buff.ly link shortener
Links automatically shortened to buff.ly links
bit.ly link shortener
Links automatically shortened to bit.ly links
Custom Link Shortener
Links automatically shortened to your own custom link (if registered with Bit.ly)
Custom Video Thumbnails
Choose a custom thumbnail and title for your videos.
Multi-Channel Campaigns
Organize your content into campaigns to track related posts and optimize your mix.
Instagram First Comment
Schedule the first comment after your post. Include hashtags and/or other information.
Instagram Tagging
Add your location and user tags in Buffer rather than manually after the post is published.
Instagram Hashtag Manager
​​Create, save, reuse, and optimize groups of hashtags for your Instagram first comments.
Instagram Stories Scheduling
Prepare and schedule your Stories on web or mobile.
Twitter Hashtag Suggestions
Select from Twitter hashtag suggestions as you type
Facebook Page Mentions
Tag other Facebook Pages in your posts
Twitter Mentions
Tag other Twitter profiles in your posts
Shuffle Queue
Shuffle the order of the posts in your queue
TikTok Reminders
Get a reminder when it's time to post to TikTok with Reminders on our iOS and Android apps

Analytics, Insights & Reporting

Performance Overview
See an overview of key metrics (impressions, engagements and new followers, etc).
Individual Post Analytics
See a history of all of your published posts, iterate, and evolve.
Historical Data Access
Backfill data from the past 6 months for all channels except Twitter (28-day limit).
Data Storage
Store, analyze, and export up to two years of data.
Campaign Analysis
Automate reports from multi-channel campaigns. No manual switching between channels.
Boosted Post Insights
Analyze your boosted posts and compare with your organic results to optimize your ad spend.
Hashtag Performance
Get insight into how your hashtags could be affecting your reach and engagement rates.
Audience Demographics
Age, gender, and location.
Machine Learning Insights
Get suggestions for what, when, and how often to post to maximize your results.
Instagram Stories Analytics
View completion rates and key metrics over time.
Shopify Performance
See your sales, top referrals, and top products alongside your social media data.
Custom Reports
White-labeled and annotated for easy analysis.
Exportable Reports
Available as a PDF, image, or CSV
Branded Reports
Add a custom logo to each of your reports.
Cover Page
Get an automatically generated cover page when you download your report as a PDF.

Engagement

Grid view
See which posts have unanswered comments and quickly jump in.
Important Comment Detection
Machine-learning-powered alerts highlight open questions & comments on sales or unhappiness.
Hotkeys
Get through comments quickly without taking your hands off the keyboard.
Easy Account Switching
Seamlessly switch between multiple accounts and channels. No more logging in and out.

Landing pages

Start Page
A landing page for your brand where you can showcase the things that matter.
Shop Grid
A page that looks like your Instagram feed to help your Instagram audience buy your products.

Team Management

Invite Additional Users
All users will be able to create and share draft posts. Define who needs approval to post.
Draft Post Management
Account owners can set post drafting, approval, and full posting access across users.
Custom Access & Permissions
Manage which social channels each user is invited to and their post-approval status.
Approval Workflow Tools
Manage who can draft and approve posts across your team.

Integrations and Apps

Browser Extension
Open the composer on any web page and add posts directly to your queue.
Content-in Integrations
Use Canva, OneDrive, Google Drive and Dropbox to upload, manage, and edit your media assets
iOS and Android Apps
Publish is available on iOS and Android.
30+ Third-Party Integrations
Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Pocket, Feedly, and more.
Two Factor Authentication
Two-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android).
Google Analytics integration
Find in-depth insights on your posts and campaigns in Google Analytics
Custom UTM parameters
Track the effectiveness of your posts and campaigns using custom UTM parameters

Support & Community

Self-Service Knowledge Base
Access to our FAQ where you’ll find how-to guides, most popular questions, and video tutorials.
Social Media Support
Fast support on Social Media via Twitter and Facebook.
Email Support
Fast and helpful support via email — a whole team of people cheering for you.

160,000+ small businesses like yours use Buffer to build their brand on social media every month

  • No credit card required
  • 14-day free trial
  • Cancel anytime

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