How to Use Threads: A Guide to Getting Started and Building a Following
How to use Threads effectively, from starting your account to growing a dedicated following.
Schedule Threads
Thread smarter, not harder
There’s no better time to build a community on Threads than right now. Buffer helps you kickstart meaningful conversations — and grow your following — with planning, scheduling, and analytics tools.
Get started nowBenefits
Schedule your threads
Queue up and schedule your content in advance.
Cross-post to any platform
Share to Instagram, X, LinkedIn, Mastodon, and more in a single click.
Save & brainstorm new ideas
Save your ideas in a single hub, and get AI help generating new ones.
Enter the fediverse
Make your mark on decentralized social media with Threads.
One tool, endless possibilities
Buffer’s tools for Threads go beyond just scheduling. Explore how Buffer’s advanced benefits can make creating (and growing!) on Threads so much simpler.
Schedule
Prep today, post tomorrow (or whenever!)
Growing on Threads means showing up more consistently than most other platforms. With Buffer, you can plan, preview, and schedule your Threads ahead of time — without the need to manually publish when the time comes.
Get started nowCrosspost
Cross-post with a few clicks
Your posts on Mastodon, LinkedIn, X, and other platforms might perform even better on Threads. Maximize the impact of your content and meet your community where they are, thanks to Buffer’s simple multi-platform scheduling.
Get started nowCreate & ideate
Never run out of new ideas
Save and organize all your brilliant ideas in Buffer’s Create space when inspiration strikes. Plus, when you need a little help brainstorming or refining new posts, the AI Assistant is on hand to, well, assist.
Get started nowSocial, decentralized
Welcome to the future of social media
Threads is one of the platforms ushering in a new era of social media — and that era is decentralized. In other words, no single company ‘owns’ your audience and your content. You do.
But what does that mean, exactly?
Learn more about decentralized social media
Threads and other decentralized platforms are built on open protocols that make them interoperable (read: able to talk to each other).
Threads, Mastodon, Bluesky, and more are part of an ecosystem called the fediverse [federated + universe] built on the same ActivityPub protocol. If users on, say, Threads, opt in, their content will be visible on Mastodon, and other networks like this. Their content and audience transcend the platform they originated on. Bluesky, another prominent decentralized platform, is built on a different open protocol, AT Protocol, which the company plans to federate, too, so other networks can be built atop it.
Buffer can help bridge the gaps between these two new, decentralized worlds. With Buffer’s tools, you have a central hub to manage all your decentralized social media accounts. This means more control, better organization, and seamless cross-posting to ensure your message reaches a wider audience. Your content, your audience, on the fediverse and beyond.
Get started nowResources
New to Threads? Let’s get you started
Curious about why you should add Threads to your social stack? And how to really make an impact on the platform? We’ve got you covered.
9 Things You Need to Know About the Threads Algorithm (According to The Threads Team)
Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.
How to Grow on Threads: 9 Ways to Gain Followers
In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram’s new platform.
What people are saying
With Buffer I’m able to save approximately 4-5 hours every week, granting me the freedom to dedicate more of my valuable hours to other important tasks and projects.
FAQs
What is Threads?
What is Threads?
Threads is a social media platform owned by Meta (specifically, Instagram), launched on July 5th, 2023, and has a strong initial user base due to its seamless signup process through Instagram, allowing text-based content of up to 500 words with options to include links, photos, and videos.
With over 150 million monthly active users, Threads is shaping the future of community building and genuine conversations.
Can I schedule Threads posts with Buffer?
Can I schedule Threads posts with Buffer?
Yes, with Buffer you can schedule and auto-publish posts to Threads. But Buffer’s tools for Threads go beyond just scheduling. You can also plan, preview, and analyze your threads, plus cross-post to all your favorite platforms, making Buffer your go-to tool for creating (and growing) on social media.
What types of Threads posts can I manage with Buffer?
What types of Threads posts can I manage with Buffer?
With Buffer, you can schedule and publish text-based, image, and video posts to Threads.
Are there other unique benefits to using Buffer for my Threads content?
Are there other unique benefits to using Buffer for my Threads content?
Absolutely! Buffer not only helps in content scheduling and publishing, but also provides:
- A central place to brainstorm, save, and organize all your Threads content ideas
- Basic analytics for each of your posts’ metrics (likes, replies, views)
- An AI Assistant that can refine, enhance, and optimize your Threads content
- Cross-posting to Threads, Mastodon, X, LinkedIn, and more, all with a single click
- A powerful, free plan that allows you to do all the above at no additional cost