Schedule LinkedIn posts

Become the leading voice in your industry

Establish yourself as a thought leader, promote your brand, and grow professional connections with Buffer’s seamless planning, scheduling, and analytics tools for LinkedIn Pages and Profiles.

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A post on LinkedIn surrounded by floating graphs for followers and engagement rate.
A post on LinkedIn surrounded by floating graphs for followers and engagement rate.

Benefits

Schedule your posts

Queue up and schedule your LinkedIn content in advance.

Analyze key metrics

Measure post engagement and page growth to double-down on what works.

Save and brainstorm

Manage all your ideas in a single hub, and get AI help generating new ones.

Cross-post to any platform

Build your brand and share your content beyond LinkedIn in a single click.

Your launchpad for LinkedIn success

Buffer’s tools for LinkedIn go beyond just scheduling. Explore how our advanced features can make creating and managing your LinkedIn Profiles and Pages so much simpler.

Schedule

Scheduled posts, on your schedule

Plan and schedule your text, image, carousel, PDF, video, and link preview posts in advance. Stay consistent and on-brand, and say goodbye to daily posting hassles.

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A LinkedIn post create screen with text input, image attachments, and a date picker to schedule posts.

Learn

Learn what your audience loves

Understand what works and what doesn’t with Buffer’s comprehensive LinkedIn analytics. Get in-depth insights into your post and page performance, helping you fine-tune your content for what your audience likes best.

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A LinkedIn analytics screen in Buffer with performance data for followers, impressions, clicks, and engagement.

Create

Smart content ideas at your fingertips

Organize all of your post ideas in one hub and use AI to generate content ideas, craft compelling posts, and even suggest relevant hashtags.

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A sortable board view of LinkedIn post ideas with category columns and an AI assistant to generate post ideas.

Crosspost

Cross-post with a few clicks

Build your brand beyond LinkedIn to maximize your impact. Craft your content once and easily share it to X/Twitter, Threads, Mastodon, and more.

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A create LinkedIn post screen with options to crosspost to other social media channels by adding them to a posting queue.

Resources

New to LinkedIn? Let’s get you started

Curious about why you should add LinkedIn to your social stack? And how to really make an impact on the platform? We’ve got you covered.

How to Get More Followers on LinkedIn

In this article, we’ll give you the definitive guide to increasing your LinkedIn following and making it a major part of your social strategy.

What people are saying

At 20 years of experience, Buffer has been a player in my following growth on my personal LinkedIn and Twitter accounts, over 5,300 followers. I cannot imagine life without Buffer.
Adriana M. HemzacekDirector of Marketing at Icomera North America

FAQs

How does LinkedIn scheduling work?

With Buffer’s LinkedIn scheduler, you can plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. Some of our favorite features include:

  • Customizable posting schedules
  • An AI assistant that helps you create better content, faster
  • A composer that allows you to craft a different message for each social network
  • Cross-posting capabilities, which allow you to easily share posts to X/Twitter, Threads, Mastodon, and more.
  • A Create space that allows you to save your post ideas and come back to them later
  • Tags to help you sort and organize your content by theme or category
  • A browser extension to quickly share content from anywhere on the web
  • A drafts and approval process to easily collaborate with your team

Just to name a few!

What types of LinkedIn posts can I schedule with Buffer?

You can schedule LinkedIn text-only, image, GIF, PDF, video, link preview, and carousel posts with Buffer. Link preview posts generated for LinkedIn can be customized, meaning you're able to modify the title, description, and image if you wish.

What analytics does Buffer provide for LinkedIn?

Buffer’s tools for LinkedIn go beyond just scheduling. You can also analyze your content’s and page’s performance once it’s been published. When you connect your LinkedIn Page to Buffer, you will get the page data for the last six months and post data for up to 500 previous posts. Buffer offers all the following metrics for LinkedIn:

  • Followers
  • New Followers
  • Number of posts
  • Impressions
  • Clicks
  • Likes (also available for LinkedIn personal profiles)
  • Comments (also available for LinkedIn personal profiles)
  • Shares
  • Engagements
  • Engagement Rate
  • Page views

Can I schedule posts to my LinkedIn profile and to my LinkedIn Company Pages?

You sure can! With Buffer, you can plan, edit, draft, and schedule posts to your LinkedIn Profile and LinkedIn Company Pages. You can also get detailed analytics on your posts to Company Pages by upgrading to a paid plan, and comment and like metrics to LinkedIn Profiles.

Can I mention/tag LinkedIn Company Pages in my scheduled LinkedIn posts?

Yes, with Buffer, you can mention/tag other company pages in your Page posts.

Right now, the LinkedIn API only allows for mentioning from LinkedIn Pages, and you can only mention businesses or individuals who follow that page. This is something our team is working on as we plan to offer this functionality in the future. You can keep up to date on our progress and comment or upvote via Buffer Suggestions so we can notify you when this feature is available!

Can I schedule carousel and PDF posts to publish automatically to LinkedIn?

Yes, with Buffer you can schedule and auto-publish your carousel and PDF posts to LinkedIn.

How do I schedule LinkedIn posts?

Scheduling LinkedIn posts through Buffer is super easy. Here’s how:

  • To get started, log in to your Buffer account
  • Click the “Create Post” button at the top right corner of your calendar or queue
  • Select the LinkedIn Company Page or profile social channel you'd like to schedule to by clicking on the avatar at the top of the composer
  • Craft your post by adding any photos, videos, GIFs, text, mentions, and hashtags
  • Then click on Add to Queue, Share Now, Schedule Post, or Save as Draft, depending on your scheduling preference

Read our full guide on how to plan, schedule, and publish to LinkedIn.

Why should I schedule LinkedIn posts?

If you’re a small business owner or social media manager, there are many benefits to scheduling your LinkedIn posts. Here are a few reasons why people prefer to schedule their posts:

  • It’s so much faster, according to Mitra, our social media manager
  • It saves you time and mental energy
  • It ensures that you post consistently (and keeping a consistent schedule helps you maximize engagement)
  • It gives you better control over your LinkedIn content and your brand presence
  • It gives you the flexibility to plan and publish to LinkedIn from your desktop or from the app

How do I start scheduling my LinkedIn posts?

With Buffer, you can schedule, plan, analyze, and much more. Get started with a 14-day free trial, connect your LinkedIn channel, and start scheduling immediately.