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Buffer and LinkedIn publishing

Reach your followers and find new fans with Buffer’s LinkedIn scheduler

Posting once isn’t enough. Most LinkedIn posts are seen by just 1/5th of your followers. To beat the algorithm–and become the leading voice in your industry–you’ll need to post regularly and at the right time. Buffer makes all that easier than ever.

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Analyze key metrics

Measure clicks, likes, and followers to double-down on what works

Mention relevant pages

Boost reach by @ mentioning other brands and pages

Discover when to post

Buffer reveals the best time, date, type, and frequency of post

See what hashtags work

Learn which hashtags bring in the most engagement

Schedule LinkedIn posts and reach your audience

Reach your audience on LinkedIn

On average only 1/5th of your audience will see every post. To reach most of your followers, you’ll need to post at least 20 times a month. Schedule LinkedIn posts in advance to reach all your fans and grow your following with Buffer.

LinkedIn with Buffer

Schedule LinkedIn posts at the
perfect time

The best performing LinkedIn profiles post 3/4 times per day. Not all of us can commit to that. Find the perfect time, date, and type of post to boost engagement without draining your time Buffer’s LinkedIn Analytics..

LinkedIn reporting brought to you by Buffer

Take your social reporting
to the next level

Show off your top performing posts and all the metrics that show your social success in our fully customized (and absolutely stunning) reports—perfect for all-hands presentations, client briefs, and cross-team collaboration.

Grow on Linkedin with Buffer

Optimize your LinkedIn posts and receive 98% more comments

LinkedIn posts with visuals receive 98% more comments than text-only posts. With Buffer, you can include a photo, an infographic, or even a video in your scheduled post. Add hashtags and mention other LinkedIn pages to reach even more people outside of your network.

Schedule LinkedIn posts with Buffer

Growth shouldn’t take forever.
Reach your audience faster than ever.

Schedule up to 2,000 posts in advance across all major platforms. Receive personalized tips on how to improve. And download reports to learn how you've performed—all with Buffer.

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Ting Bathe Group Product Marketing Manager of LinkedIn Pages.

"Buffer helps people understand what's working so that they can get better results on LinkedIn"

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Ting Ba,the Group Product Marketing Manager of LinkedIn Pages.

Buffer is an official LinkedIn partner, making it even easier to post consistently, measure your progress, and set your own course for LinkedIn success.

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How does LinkedIn scheduling work?

With Buffer’s LinkedIn scheduler, you can plan, collaborate, and publish pins that drive meaningful engagement and growth for your brand. Features include customizable posting schedules, a drafting feature that allows you to save your post ideas and come back to them later, a browser extension to quickly share content from anywhere on the web, and a drafts and approval process.

What types of LinkedIn posts can I schedule with Buffer?

You can schedule LinkedIn image posts, GIF posts, video posts, and link preview posts. Link previews posts generated for LinkedIn can be customized, meaning you're able to modify the title, description, and image if you wish.

Can I schedule posts to my LinkedIn profile and LinkedIn Company Pages?

You sure can! With our platform, you can plan, edit, draft, and schedule posts to your LinkedIn profile and LinkedIn Company Pages. You can also get detailed analytics on your posts to LinkedIn Company Pages.

Can I mention/tag LinkedIn Company Pages in my scheduled LinkedIn posts?

There are times when you'll want to callout another social account in your posts. These are sometimes called 'at mentions,' '@mentions,' or 'tags.' With Buffer, you can mention/tag other company pages and it’s really easy to do. To mention a LinkedIn Company Page, copy and paste the LinkedIn URL for that Page in the composer (eg: to mention Buffer,you would copy and paste our LinkedIn URL that looks like this:

Can I schedule PDFs?

Yes, you can schedule PDF documents and Buffer will publish them automatically.

Can I schedule a first comment with my post?

Yes, you can schedule a first comment with a post. This is available on paid plans only.

How do I schedule LinkedIn posts?

Scheduling LinkedIn posts through Buffer is super easy. Here’s how:

  • To get started, log in to your Buffer account
  • Click the Create Post button at the top right corner of your calendar or queue
  • Select the LinkedIn Company Page or profile social channel you'd like to schedule to by clicking on the avatar at the top of the composer
  • Craft your post by adding any photos, videos, GIFs, text, and hashtags
  • Then click on Add to Queue, Share Now, Schedule Post, or Save as Draft depending on your scheduling preference

Head here for a full guide on how to plan, schedule, and publish to Instagram.

Why should I schedule LinkedIn posts?

If you’re a small business owner, or social media manager, there are many benefits to scheduling your LinkedIn posts. Here are a few reasons why people prefer to schedule:

  • It saves you time and mental energy
  • It ensures that you post consistently (and keeping a consistent schedule helps you maximize engagement)
  • It gives you better control over your LinkedIn content
  • It enables you to plan and post to LinkedIn from your desktop

How do I start scheduling my LinkedIn posts?

With Buffer, you can schedule, plan, analyze, engage, and much more. Get started with a 14-day free trial, connect your LinkedIn channel, and start scheduling immediately.

Remarkable brands were built with Buffer. Stand out on social and start scheduling your LinkedIn posts, today.