Umber Bhatti

Publications Open

Some Remote Workers Struggle With Leaving Home: Here’s How We Handle it at Buffer

Apr 21, 2023 8 min read Open

For some, remote work can lead to feelings of loneliness and isolation. I recount my own experience working from home as well as share how my Buffer colleagues manage to have active social lives while WFH.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

All of LinkedIn’s latest features and how creators are using them

Apr 6, 2023 7 min read Flow

LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Mar 30, 2023 7 min read Flow

Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

How I Use AI Writing Tools as a Content Writer

Mar 22, 2023 4 min read Flow

In a previous blog post, I discussed my hesitation towards AI writing tools. Since then, I've decided to step out of my comfort zone and incorporate AI into my writing. Here's how that went.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

How This TikToker Landed Over 100 Brand Deals

Mar 13, 2023 5 min read Flow

Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

How to use Instagram Collab Posts in your Social Media Strategy

Mar 6, 2023 4 min read Flow

Here's a quick rundown of Instagram Collab posts and why you should be using this feature in your social media strategy.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

This Entrepreneur Made More in the First Year of her Small Business than at her 90K Salaried Job

Feb 27, 2023 9 min read Flow

In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Ask Buffer: What is the Ideal TikTok Length?

Feb 9, 2023 7 min read Flow

In this #AskBuffer, we explore whether there is a best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Ask Buffer: How Do I Gain More Email Newsletter Subscribers?

Jan 31, 2023 12 min read Flow

In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Feeling Conflicted About AI as a Content Writer

Jan 25, 2023 7 min read Flow

In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Jan 23, 2023 5 min read Flow

The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

Jan 16, 2023 14 min read Flow

We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Ask Buffer: Where do you start when creating new social channels for your business?

Jan 11, 2023 7 min read Flow

Learn the best practices to take when creating a new social media account for your brand in this edition of #AskBuffer.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

How This Small Business Owner Went From an Etsy Store with $100 to making over 1 Million in Sales

Jan 10, 2023 9 min read Flow

In our first installment of 'How I Grew My Small Business,' we take a deep dive into how Janet Hoang turned a high school art project into a successful lifestyle brand.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Holiday Gift Guide of Small Businesses

Dec 15, 2022 8 min read Flow

We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Ask Buffer: What is the Best Way to Grow on Twitter?

Dec 13, 2022 10 min read

In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.

Umber Bhatti, Content Writer @ Buffer