15 Tips on How to Increase Facebook Engagement
If you find marketing on Facebook as a small business challenging, you’re not alone. In this article, we’ll tell you how you can join the ranks of successful brands and increase engagement on Facebook.
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Buffer’s social media suite is meta better than the rest. Our planning, scheduling, analytics, and engagement tools make connecting with your communities simple.
Schedule and crosspost Facebook posts, reels, and stories to your pages and groups from one place.
Manage all your ideas in a single hub and get AI help generating new ones.
Compare results of boosted and organic posts and get insights on your investment’s impact.
Monitor and reply to comments on Facebook and Instagram.
Imagine managing all your work on Meta — and beyond — in a single, simple dashboard. Buffer makes it possible, centralizing your Facebook Pages and Groups so you can easily manage multiple accounts and communities from one place.
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Let Buffer handle the daily scheduling, so you can focus on what matters: creating and engaging. Schedule, preview, and publish your posts, stories, and reels in advance to your Facebook Pages and Groups from one powerful dashboard.
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Centralize all your ideas in one creative hub. Toggle between a Kanban board or gallery view to choose what best suits your creativity process, add colorful tags to organize your ideas, and use our AI Assistant when you need a little help brainstorming.
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Analyze what works, ditch what doesn’t, and keep growing with data-driven decisions.
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Build stronger relationships and boost community engagement by replying to comments on your Facebook Page and Instagram Profile posts from one platform (bye, 1 million tabs).
Get started nowOur best advice for Facebook
Curious about why you should add Facebook to your social stack? And how to really make an impact on the platform? We’ve got you covered.
If you find marketing on Facebook as a small business challenging, you’re not alone. In this article, we’ll tell you how you can join the ranks of successful brands and increase engagement on Facebook.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Struggling with Facebook marketing for your small business? Discover simple, actionable strategies to boost engagement and grow your presence on the platform.
With Buffer’s Facebook scheduler, you can plan, collaborate, schedule, and publish content that drives meaningful engagement and growth for your brand. Some of our favorite features include:
Just to name a few!
You can schedule text-only, images, Reels, multi-photo (up to 10 images), and link preview posts to both your Facebook Pages and Groups. You can also publish Stories to your Facebook Pages.
Yes, Buffer automatically publishes your Facebook Page posts for you. Automatic publishing is not included for Facebook Groups and Facebook Stories; in these cases, we use notification publishing. This means you can create a post or Story in Buffer and then, when it's time to post, you'll receive a notification on your mobile device that you can tap to open and copy your post or Story over to your Facebook to finish posting. Learn more about automatic Facebook publishing.
You sure can! With Buffer, you can plan, edit, draft, and schedule posts to your Facebook Groups.
However, we use notification publishing for Facebook Group posts. This means you can create a post in Buffer and then, when it's time to post, you'll receive a notification on your mobile device that you can tap to open and copy your post over to your Facebook Group to finish posting. Learn more about notification publishing.
Yes, with Buffer, you can schedule your Stories to your Facebook Page. However, they won’t publish automatically. For these we’ll use notification publishing. This means you can create a Story in Buffer and then, when it's time to post, you'll receive a notification on your mobile device that you can tap to open and copy your Story over to your Facebook Page to finish posting. Learn more about notification publishing.
Yes, you can schedule multi-photo posts to be published automatically to Facebook with Buffer—no need for reminders.
With Buffer, you can also analyze your content’s and page’s performance once it’s been published. When you connect your Facebook account to Analyze, we will backfill the page data for the last six months and native post data for the previous 30 days. Buffer offers all the following metrics for Facebook Pages:
Get a detailed description of each Facebook metric tracked via Buffer. Facebook Reels and Stories, as well as Facebook Group metrics are not supported in our analytics dashboard. However, Reels metrics are available within the Sent tab of the Publish dashboard.
Yes, Buffer tracks and provides insights for boosted and organic Facebook and Instagram posts. Organic posts and boosted posts are represented by blue and green respectively in Buffer’s bar charts so that you can easily identify them.
Yes, Buffer provides you with your best days to post on Facebook. Buffer’s best day to post tool shows you which day your posts earn the highest engagement.
If you’re a small business owner, social media manager, or content creator, you’ll find that there are many benefits to scheduling your Facebook posts. Here are a few reasons why people prefer to schedule their posts:
With Buffer, you can schedule, plan, analyze, engage, and much more. Get started with a 14-day free trial, connect your Facebook Page and Group, and start scheduling immediately.