Benefits

Schedule your posts

Schedule and crosspost Facebook posts, reels, and stories to your pages and groups from one place.

Save and brainstorm ideas

Manage all your ideas in a single hub and get AI help generating new ones.

Get boosted post insights

Compare results of boosted and organic posts and get insights on your investment’s impact.

Keep on top of all your comments

Monitor and reply to comments on Facebook and Instagram.

One tool, endless possibilities

Imagine managing all your work on Meta — and beyond — in a single, simple dashboard. Buffer makes it possible, centralizing your Facebook Pages and Groups so you can easily manage multiple accounts and communities from one place.

Schedule

Your content, your way, on your schedule

Let Buffer handle the daily scheduling, so you can focus on what matters: creating and engaging. Schedule, preview, and publish your posts, stories, and reels in advance to your Facebook Pages and Groups from one powerful dashboard.

Get started now
Buffer Facebook post tool with a text editor, image attachments, and scheduling options.

Create

All your ideas, centralized

Centralize all your ideas in one creative hub. Toggle between a Kanban board or gallery view to choose what best suits your creativity process, add colorful tags to organize your ideas, and use our AI Assistant when you need a little help brainstorming.

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Buffer Create space with Facebook post ideas in columns by category.

Analyze

Get the insights that matter

Analyze what works, ditch what doesn’t, and keep growing with data-driven decisions.

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Facebook post surrounded by graphs for followers, engagement rate, and recommended best day to post, best type of post, and best frequency to post.

Engage

Keep on top of all your comments

Build stronger relationships and boost community engagement by replying to comments on your Facebook Page and Instagram Profile posts from one platform (bye, 1 million tabs).

Get started now
Facebook comments in Buffer with tools to reply with text and recently used emoji.

Resources

Our best advice for Facebook

Curious about why you should add Facebook to your social stack? And how to really make an impact on the platform? We’ve got you covered.

15 Tips on How to Increase Facebook Engagement

If you find marketing on Facebook as a small business challenging, you’re not alone. In this article, we’ll tell you how you can join the ranks of successful brands and increase engagement on Facebook.

FAQs

How does Facebook scheduling work?

With Buffer’s Facebook scheduler, you can plan, collaborate, schedule, and publish content that drives meaningful engagement and growth for your brand. Some of our favorite features include:

  • Customizable posting schedules
  • An AI assistant that helps you create better content, faster
  • Publishing capabilities for all sorts of media, including Reels and Stories
  • A composer that allows you to craft a different message for each social network
  • Cross-posting capabilities, which allow you to easily share posts to Instagram, X (Twitter), Threads, Mastodon, and more
  • A Create space that allows you to save your post ideas and come back to them later
  • Tags to help you sort and organize your content by theme or category
  • A browser extension to quickly share content from anywhere on the web
  • A drafts and approval process to easily collaborate with your team

Just to name a few!

What types of Facebook posts can I schedule with Buffer?

You can schedule text-only, images, Reels, multi-photo (up to 10 images), and link preview posts to both your Facebook Pages and Groups. You can also publish Stories to your Facebook Pages.

Can I schedule Facebook posts to publish automatically?

Yes, Buffer automatically publishes your Facebook Page posts for you. Automatic publishing is not included for Facebook Groups and Facebook Stories; in these cases, we use notification publishing. This means you can create a post or Story in Buffer and then, when it's time to post, you'll receive a notification on your mobile device that you can tap to open and copy your post or Story over to your Facebook to finish posting. Learn more about automatic Facebook publishing.

Can I schedule posts to my Facebook Groups?

You sure can! With Buffer, you can plan, edit, draft, and schedule posts to your Facebook Groups.

However, we use notification publishing for Facebook Group posts. This means you can create a post in Buffer and then, when it's time to post, you'll receive a notification on your mobile device that you can tap to open and copy your post over to your Facebook Group to finish posting. Learn more about notification publishing.

Can I schedule Stories to my Facebook Page?

Yes, with Buffer, you can schedule your Stories to your Facebook Page. However, they won’t publish automatically. For these we’ll use notification publishing. This means you can create a Story in Buffer and then, when it's time to post, you'll receive a notification on your mobile device that you can tap to open and copy your Story over to your Facebook Page to finish posting. Learn more about notification publishing.

Can I schedule multi-photo posts to publish automatically?

Yes, you can schedule multi-photo posts to be published automatically to Facebook with Buffer—no need for reminders.

What analytics does Buffer provide for Facebook?

With Buffer, you can also analyze your content’s and page’s performance once it’s been published. When you connect your Facebook account to Analyze, we will backfill the page data for the last six months and native post data for the previous 30 days. Buffer offers all the following metrics for Facebook Pages:

  • Posts
  • Post Reach
  • Post Impressions
  • Page & Post Engagements
  • Engagement Rate
  • Reactions
  • Shares
  • Comments
  • Post Clicks
  • New Fans
  • Total Fans

Get a detailed description of each Facebook metric tracked via Buffer. Facebook Reels and Stories, as well as Facebook Group metrics are not supported in our analytics dashboard. However, Reels metrics are available within the Sent tab of the Publish dashboard.

Can I track both organic and paid post performance with Buffer?

Yes, Buffer tracks and provides insights for boosted and organic Facebook and Instagram posts. Organic posts and boosted posts are represented by blue and green respectively in Buffer’s bar charts so that you can easily identify them.

Does Buffer provide insights on the best days to post on Facebook?

Yes, Buffer provides you with your best days to post on Facebook. Buffer’s best day to post tool shows you which day your posts earn the highest engagement.

Why should I schedule Facebook posts?

If you’re a small business owner, social media manager, or content creator, you’ll find that there are many benefits to scheduling your Facebook posts. Here are a few reasons why people prefer to schedule their posts:

  • It’s so much faster
  • It saves you time and mental energy
  • Many users love our cross-posting feature, making it easy to post a single piece of content across all your social media channels
  • It ensures that you post consistently (and keeping a consistent schedule helps you maximize engagement)
  • It gives you better control over your Facebook content and your brand presence
  • It gives you the flexibility to plan and publish to Facebook from your desktop or from the app

How do I start scheduling my Facebook posts?

With Buffer, you can schedule, plan, analyze, engage, and much more. Get started with a 14-day free trial, connect your Facebook Page and Group, and start scheduling immediately.