Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Create
Your content scratchpad
Dream up, gather, and polish your content ideas in one place
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Benefits
Organize your content
Sort your future posts into easy-to-find categories, giving you a clean, simple view of what's coming next.
Import from anywhere
Add photos and video straight to Buffer from Google, Dropbox, or Canva and more.
Connect your favorite sites
Get fresh content automatically by connecting RSS feeds from your favorite sites to Buffer.
Ideate with AI
Whether you’re creating a post, refining a draft, or adjusting it for another platform, AI can help you every step of the way.
Board view
From “Doing” to “Done”
Keep your content moving with a visual kanban-style board that helps you track every stage, from idea to publish. Switch to a grid view when you need a big-picture look.
Content management
Import, organize, and share in seconds
No matter where your ideas start, getting them into Buffer is effortless. From media integrations to content management, we make it easy to create, import, and organize your content—all in one place.
Get started nowFeatures
- Import seamlessly – Access your media directly from Dropbox, Google Drive, Canva, and more
- Stay inspired – Connect RSS feeds to gather fresh ideas and news automatically
- Save ideas on the go – Use the Buffer browser extension to capture content you love
AI assistant
Your AI-powered social content sidekick
Buffer’s AI Assistant is here to help—right where you write. Whether you’re crafting something new, fine-tuning a draft, or adapting a post for another platform, AI makes the process smooth and stress-free.
Learn moreFeatures
- Generate fresh ideas – Get instant inspiration for any social platform
- Polish with ease – Adjust tone, tweak wording, or shorten text for the perfect fit
- Repurpose in a snap – Tailor content to different channels without the extra work
Content tagging
A smarter way to manage your content
Keep your creativity flowing with an organized content backlog. Tag posts by theme, categorize ideas, and see everything at a glance so you can stay on top of your content planning without the clutter.
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What people are saying
As a full-time software engineer and part time content creator, I’m short on time. Buffer helps me visualize and prioritize tasks. It’s great for recording initial ideas and keeping everything organized by status in one place, which really helps me stay focused without overloading my mind.
Rita IglesiasSoftware engineer and creatorResources
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FAQs
What content can Buffer create?
What content can Buffer create?
Buffer can help you create any kind of content that will help you get seen by your target audience. With our integrations, you can create eye-catching designs or simply add a gif. You can write blog posts-style posts, or one-line tweets. The full list includes; text posts, link posts, image posts, video posts, GIF posts, X (Twitter) threads, reels, carousels, stories, Start Pages, Start Page updates, The key is that Buffer gives you feedback on what’s working to help you produce content that is high-quality and engaging.
Where can Buffer share my content?
Where can Buffer share my content?
With Buffer you can plan, schedule, and share your content to Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube Shorts, Google Business Profiles, and Start Page all from one simple dashboard.
Can Buffer make my posts go viral?
Can Buffer make my posts go viral?
While Buffer alone can’t help you go viral, it provides all the tools you need to help skyrocket your engagement. You’ll be able to share content often, at the optimal times. You can use the right hashtags to guarantee your post is seen. You can cross-post your content across other platforms to boost views and engage with your community to grow your awareness.
Can I use Buffer’s content creation tools for free?
Can I use Buffer’s content creation tools for free?
Yes, our free plan is perfect for individuals and businesses that are just getting started with social media. You can connect up to 3 social media channels and schedule up to 10 posts per channel at a time. There is no monthly, or yearly limit. Free plan users can create up to 100 ideas. Customers on Essentials or Team plans can create up to 2,000 ideas per organization.
What integrations can I use with Buffer’s content creation tools?
What integrations can I use with Buffer’s content creation tools?
Buffer integrates directly with the most popular content management, storage, and creativity tools. Use Dropbox, One Drive, Google Drive, or Google Photos to choose the perfect photo or image from your library. Or, you can use our Canva or Unsplash integrations to either create your own graphics or import a stock photo, all from within Buffer.