Flow

Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

How to leverage direct messages to build your network, whether you’re looking to find new customers or build your personal brand. You'll also find templates and real examples that have worked for pro writers.

Small BusinessFeb 20, 2024
How I’ve Used Speaking to Develop a Sales Funnel With a 10-25% Conversion Rate

Learn the exact funnel Ziza Natur uses to turn speaking gigs and podcast opportunities into paying customers for her coaching business.

InstagramFeb 16, 2024
How to Schedule Instagram Stories: 2024 Guide

How to schedule Instagram Stories, step-by-step, and plus tips and tricks to get the most out of your content.

TikTokFeb 15, 2024
What You Need to Know About the TikTok Creativity Program

In this article, we break down what you need to know about the TikTok Creativity Program.

FlowFeb 14, 2024
20+ Podcasts You’ll Want in Your Feed in 2024

Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.

9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

Out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.

FlowFeb 9, 2024
How LinkedIn’s Algorithm Works, According to the LinkedIn Team

In this article, we’ll highlight the key points from the LinkedIn team about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

Dark Social: What You Need to Know

Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks.  Here's what you need to know about it.

ResourcesFeb 2, 2024
How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2024)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.

FlowJan 12, 2024
A 2024 Guide to the YouTube Algorithm: Everything You Need to Know to Boost Your Content

In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.

LinkedInJan 3, 2024
How to Use LinkedIn for Business in 2024: The Ultimate Guide to LinkedIn Company Pages

Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.

FlowDec 21, 2023
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Mitra analyzes the top-performing social media posts of 2023 across platforms and why they did well.

FlowDec 20, 2023
17 Pop Culture Moments That Blew Up on Social Media in 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.

FlowOct 16, 2023
How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for your social media.

Open BooksOct 12, 2023
Here’s Exactly How This Founder Spent $17,000 to Get Her Tea Business Off the Ground

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

FlowOct 11, 2023
How to Become a LinkedIn Top Voice or Community Top Voice

Here’s everything you need to know about LinkedIn Top Voices, including their new 'Top Community Voice'.

FlowOct 10, 2023
How I Designed a LinkedIn Thought Leadership Content Creation System

Harshala Chavan shares a simple content creation system for sharing thought leadership content on LinkedIn.

Buffer NewsOct 9, 2023
It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.

FlowOct 9, 2023
The Creator’s Guide to YouTube Shorts Analytics

In this article, we walk through the key metrics made available about YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth.

FlowOct 5, 2023
Here’s How This Creator Has A #1 Podcast While Working Full Time (At Buffer)

In this article, we dive into podcaster and Bufferoo Phill Agnew's strategies that can help you grow an engaged audience, no matter the format.

FlowOct 4, 2023
6 LinkedIn Experts Gave Me Their Personal Branding Secrets — I Tried Them All

I reached out to some of my favorite LinkedIn creators for their number-one, game-changing tip on personal branding. Then I put them to the test.

FlowOct 3, 2023
How Instagram Helped Me Triple My Business Income — Even Though I Have a Small Following

Marie Brown is a UK-based soloprepreneur who creates websites for other entrepreneurs and small business owners. Getting active on Instagram has completely changed her business — she shares how in this post.

Open BooksOct 2, 2023
How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

Buffer NewsOct 2, 2023
Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.