In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.
Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on
Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are
Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena WilliamsIt shipped over one million smoothies in just one year after launching nationwide in the U.S.More than
You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are
If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission