The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices for 2024
With its new features and updates, LinkedIn is becoming a social media platform that you shouldn’t overlook, especially if you are a B2B professional or B2B marketer.
Become the leading voice in your industry
Establish yourself as a thought leader, promote your brand, and grow professional connections with Buffer’s seamless planning, scheduling, and analytics tools for LinkedIn Pages and Profiles.
Get started nowQueue up and schedule your LinkedIn content in advance.
Measure post engagement and page growth to double-down on what works.
Manage all your ideas in a single hub, and get AI help generating new ones.
Build your brand and share your content beyond LinkedIn in a single click.
Buffer’s tools for LinkedIn go beyond just scheduling. Explore how our advanced features can make creating and managing your LinkedIn Profiles and Pages so much simpler.
Scheduled posts, on your schedule
Plan and schedule your text, image, carousel, PDF, video, and link preview posts in advance. Stay consistent and on-brand, and say goodbye to daily posting hassles.
Get started nowLearn what your audience loves
Understand what works and what doesn’t with Buffer’s comprehensive LinkedIn analytics. Get in-depth insights into your post and page performance, helping you fine-tune your content for what your audience likes best.
Get started nowSmart content ideas at your fingertips
Organize all of your post ideas in one hub and use AI to generate content ideas, craft compelling posts, and even suggest relevant hashtags.
Get started nowCross-post with a few clicks
Build your brand beyond LinkedIn to maximize your impact. Craft your content once and easily share it to X (Twitter), Threads, Mastodon, and more.
Get started nowNew to LinkedIn? Let’s get you started
Curious about why you should add LinkedIn to your social stack? And how to really make an impact on the platform? We’ve got you covered.
With its new features and updates, LinkedIn is becoming a social media platform that you shouldn’t overlook, especially if you are a B2B professional or B2B marketer.
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum reach.
In this article, we’ll give you the definitive guide to increasing your LinkedIn following and making it a major part of your social strategy.
With Buffer’s LinkedIn scheduler, you can plan, collaborate, and publish content that drives meaningful engagement and growth for your brand. Some of our favorite features include:
Just to name a few!
You can schedule LinkedIn text-only, image, GIF, PDF, video, link preview, and carousel posts with Buffer. Link preview posts generated for LinkedIn can be customized, meaning you're able to modify the title, description, and image if you wish.
Buffer’s tools for LinkedIn go beyond just scheduling. You can also analyze your content’s and page’s performance once it’s been published. When you connect your LinkedIn Page to Buffer, you will get the page data for the last six months and post data for up to 500 previous posts. Buffer offers all the following metrics for LinkedIn:
You sure can! With Buffer, you can plan, edit, draft, and schedule posts to your LinkedIn Profile and LinkedIn Company Pages. You can also get detailed analytics on your posts to Company Pages by upgrading to a paid plan, and comment and like metrics to LinkedIn Profiles.
Yes, with Buffer, you can mention/tag other company pages in your Page posts.
Right now, the LinkedIn API only allows for mentioning from LinkedIn Pages, and you can only mention businesses or individuals who follow that page. This is something our team is working on as we plan to offer this functionality in the future. You can keep up to date on our progress and comment or upvote via Buffer Suggestions so we can notify you when this feature is available!
Yes, with Buffer you can schedule and auto-publish your carousel and PDF posts to LinkedIn.
Scheduling LinkedIn posts through Buffer is super easy. Here’s how:
Read our full guide on how to plan, schedule, and publish to LinkedIn.
If you’re a small business owner or social media manager, there are many benefits to scheduling your LinkedIn posts. Here are a few reasons why people prefer to schedule their posts:
With Buffer, you can schedule, plan, analyze, and much more. Get started with a 14-day free trial, connect your LinkedIn channel, and start scheduling immediately.