A collection of posts on Content Marketing
I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.
From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.
In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology.
I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.
Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.
Create your own social media calendar with a step-by-step guide, or use this free calendar template to get planning right away.
I answer one of the AI questions that creators might be deeply curious about: how does AI-generated content perform on LinkedIn.
If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place. In this article, I’ll guide you through all the methods you can use to find the most popular music and sounds on Instagram before they drop off the charts.
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.
A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.
If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.
Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.
Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.
Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.
Here’s everything you need to know about LinkedIn Top Voices, including their new 'Top Community Voice'.
Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.
In this interview, Matt Ragland shares his thoughts and advice about content creation and social media from his decade-long career as a creator.
I’ve documented some background about my time at Buffer, my writing process, and my advice for current and aspiring content writers
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
To help you define the place of AI in your creative process, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.