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Content Marketing

A collection of posts on Content Marketing

Content MarketingJun 20, 2024
Reddit is My Surprising Secret to Marketing Success: Here’s How I’ve Used it to Grow My Business

Learn exactly how this founder used Reddit to build his profile as a thought leader and gain new customers.

Content MarketingJun 13, 2024
Content Distribution: Your Everything Guide, From Psychology to Strategy

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content. Here's everything you need to know about building yours.

Content MarketingMay 23, 2024
10 Copywriting Formulas to Convert Skimmers to Buyers

In this article, you’ll learn about ten copywriting formulas that can help you package your social media content in a more engaging way.

InstagramMay 15, 2024
How to Find Trending Audio on Instagram in 2024 (+15 Tracks to Use Right Now)

If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place. In this article, I’ll guide you through all the methods you can use to find the most popular music and sounds on Instagram before they drop off the charts.

7+ Free Social Media Calendar Templates to Help You Plan Your Content

Create your own social media calendar with a step-by-step guide, or use this free calendar template to get planning right away.

Small BusinessApr 25, 2024
How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Sending ads by mail may seem like a thing of the past, but this marketer thinks it’s a surprisingly effective approach for e-commerce brands.

FlowApr 16, 2024
14 Must-Try AI Social Media Content Creation Tools in 2024

Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.

Content MarketingMar 19, 2024
15+ Newsletters You’ll Want in Your Inbox in 2024

With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts

Content MarketingJan 15, 2024
What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.

FlowDec 20, 2023
17 Pop Culture Moments That Blew Up on Social Media in 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.

7 Creators On The Systems That Support Their Content Creation

In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology.

InstagramDec 11, 2023
I Got Meta Verified on Instagram — Here’s My Honest Review

I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.

TwitterDec 6, 2023
How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.

The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.

How We Built Our Guest Posting Program

In this article, I share how the Buffer Guest Posting Program came to be.

AINov 28, 2023
I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

I answer one of the AI questions that creators might be deeply curious about: how does AI-generated content perform on LinkedIn.

Brand MarketingNov 13, 2023
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

InstagramNov 6, 2023
11 Places to Find Scroll-stopping Instagram Templates for your Posts, Stories, and Reels

If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.

I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.

Buffer NewsOct 31, 2023
Introducing Tags: Organize and Categorize Your Content

Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.

LinkedInOct 30, 2023
5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.

FlowOct 11, 2023
How to Become a LinkedIn Top Voice or Community Top Voice

Here’s everything you need to know about LinkedIn Top Voices, including their new 'Top Community Voice'.

FlowSep 21, 2023
He’s Been A Creator For More Than A Decade – Here Are His Top Lessons

In this interview, Matt Ragland shares his thoughts and advice about content creation and social media from his decade-long career as a creator.