Tips / How To

A collection of 158 posts

Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Jul 8, 2020 9 min read Social Media Marketing

Sophie Gil Audience Marketer @ Buffer

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Latest Updates Publications Podcasts

Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Jul 8, 2020 9 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Sophie Gil, Audience Marketer @ Buffer

Publications Resources

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Mar 22, 2020 12 min read Social Media Marketing

Tried and tested tactics to break through the noise on social media

Alfred Lua, Product Marketing @ Buffer

Podcasts The Science of Social Media

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Aug 19, 2019 Online Marketing

Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

10 Important Skills and Traits Your Social Media Manager Will Need

May 20, 2019 Social Media Marketing

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed.

Alfred Lua, Product Marketing @ Buffer

Publications Resources

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Nov 8, 2018 9 min read Instagram Stories

An incredible 500 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being

Brian Peters, Team Buffer

Podcasts The Science of Social Media

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Nov 5, 2018 Guides & Courses

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned

Brian Peters, Team Buffer

Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Jul 8, 2020 9 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Sophie Gil, Audience Marketer @ Buffer

Publications Resources

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Mar 22, 2020 12 min read Social Media Marketing

Tried and tested tactics to break through the noise on social media

Alfred Lua, Product Marketing @ Buffer

Publications Resources

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Nov 8, 2018 9 min read Instagram Stories

An incredible 500 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being

Brian Peters, Team Buffer

Publications Resources

What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)

Oct 23, 2018 7 min read Social Media Marketing

What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when

Bonnie Porter, Team Buffer

Publications Resources

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Oct 2, 2018 10 min read Social Media Marketing

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would

Alfred Lua, Product Marketing @ Buffer

Publications Resources

The Simple Twitter Strategy That Helped Us Generate 90% More Clicks

Aug 29, 2018 8 min read Tips / How To

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets.

Alfred Lua, Product Marketing @ Buffer

Podcasts The Science of Social Media

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Aug 19, 2019 Online Marketing

Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

10 Important Skills and Traits Your Social Media Manager Will Need

May 20, 2019 Social Media Marketing

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed.

Alfred Lua, Product Marketing @ Buffer

Podcasts The Science of Social Media

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Nov 5, 2018 Guides & Courses

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned

Brian Peters, Team Buffer

Publications Resources

What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)

Oct 23, 2018 7 min read Social Media Marketing

What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when

Bonnie Porter, Team Buffer

Publications Resources

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Oct 2, 2018 10 min read Social Media Marketing

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would

Alfred Lua, Product Marketing @ Buffer

Publications Resources

The Simple Twitter Strategy That Helped Us Generate 90% More Clicks

Aug 29, 2018 8 min read Tips / How To

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets.

Alfred Lua, Product Marketing @ Buffer

Publications Resources

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Aug 23, 2018 8 min read Guides & Courses

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its

Brian Peters, Team Buffer

Be ready for the next big thing. Join 100,000+ marketers and brand-builders who receive regular emails from Buffer, filled to the brim with tips, strategies, news, and the latest workplace and social media ideas.

Business-building trends and news to help you innovate and improve

Email Address

Publications Resources

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Jul 10, 2018 10 min read Social Media Marketing

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several

Alfred Lua, Product Marketing @ Buffer

Publications Resources

How to Schedule Tweets to Maximize Reach and Engagement

Jul 3, 2018 9 min read Social Media Marketing

Even though Twitter has introduced an algorithm to its timeline, most of the tweets we see on our timelines are still displayed reverse-chronologically. This means

Alfred Lua, Product Marketing @ Buffer

Publications Resources

6 Shortcuts to Speed Up Your Social Media Scheduling Process

Jun 12, 2018 7 min read Social Media Marketing

As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand

Alfred Lua, Product Marketing @ Buffer

Publications Resources

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

May 30, 2018 17 min read Guides & Courses

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. Over 200 million people flock to the social network each

Brian Peters, Team Buffer

Publications Resources

How to Schedule Facebook Posts to Be More Efficient and Get Better Results

Apr 24, 2018 8 min read Social Media Marketing

Imagine this scenario: You have planned to post once a day on Facebook this week. On Monday morning, you log in to Facebook and navigate

Alfred Lua, Product Marketing @ Buffer

Publications Resources

How Much Does Social Media Influencer Marketing Cost?

Apr 4, 2018 9 min read Tips / How To

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If you’re not quite sure,

Alfred Lua, Product Marketing @ Buffer

Show more posts

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Get Over Your Creativity Block With These 20 Social Media Content Ideas

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

10 Important Skills and Traits Your Social Media Manager Will Need

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Get Over Your Creativity Block With These 20 Social Media Content Ideas

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

The Simple Twitter Strategy That Helped Us Generate 90% More Clicks

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

10 Important Skills and Traits Your Social Media Manager Will Need

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

The Simple Twitter Strategy That Helped Us Generate 90% More Clicks

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Business-building trends and news to help you innovate and improve

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

How to Schedule Tweets to Maximize Reach and Engagement

6 Shortcuts to Speed Up Your Social Media Scheduling Process

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

How to Schedule Facebook Posts to Be More Efficient and Get Better Results

How Much Does Social Media Influencer Marketing Cost?

Join 65,000+ businesses that use Buffer to build their brand on social media

May we suggest