Tips / How To

A collection of posts on Tips / How To

InstagramDec 11, 2023
I Got Meta Verified on Instagram — Here’s My Honest Review

I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.

InstagramNov 15, 2023
How to Find Trending Audio on Instagram (+ 13 of the Best From 2023)

If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place. In this article, I’ll guide you through all the methods you can use to find the most popular music and sounds on Instagram before they drop off the charts.

I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.

FlowJul 27, 2023
Ask Buffer: How to Create High Quality Content

In this article, we’ll offer guidelines and advice to help you treat your content more intentionally, to deliver consistent, high-quality content.

FlowJul 20, 2023
How to Build a Sustainable (And Profitable) Content Creation Workflow

In this article, Matt Giaro shares systems and mental models for maintaining a sustainable content creation workflow.

FlowJul 18, 2023
4 Tips from Top Social Media Managers to Grow Your Online Business

In this blog, Pooja Uniyal interviews top social media managers to get their top advice for reviving defunct accounts and increasing reach.

FlowJul 11, 2023
How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Five months after launching, Brendan Aw's creator startup hit four-figures in earnings. In this article, he breaks down how he got there.

YouTubeJun 1, 2023
From Zero to 30K YouTube Subscribers in Six Months, How This Creator Did It

In this interview, we dive into the strategies and techniques that YouTube creator, Paul O'Malley, used to rapidly grow his channel from zero to 30,000 subscribers.

Guides & CoursesAug 29, 2022
Buffer in 2022: 51 Features To Help You Grow Your Audience

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

FlowJun 16, 2022
How to Use Social Media to Build Connections and Grow Your Career

It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.

InstagramApr 28, 2022
6 Instagram Story Ideas for Your Next Post

In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

FlowNov 22, 2021
A Branding Expert Shares: How to Use Design Templates Like a Pro

Whether you’re using Canva, Adobe Spark, or any of the other design template tools on the web, read on for my best advice for making sure your brand continues to shine.

Content MarketingJul 27, 2021
How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

Case StudiesApr 22, 2021
Social Media for Nonprofits: Empowering Younger Generations to Take Action

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

Case StudiesMar 5, 2021
How a Candle Company Uses Social Media to Drive a Better Customer Experience

In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

How Huel Uses Social Media to Reach an Audience of 400,000+

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Tried and tested tactics to break through the noise on social media

Online MarketingAug 19, 2019
A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little

10 Important Skills and Traits Your Social Media Manager Will Need

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today. But what does it take to be a great social media manager? What are

ResearchNov 8, 2018
We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

An incredible 500 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start? And what makes for great stories content? We partnered with Delmondo to answer these questions, and more! Together we analyzed more than 15,0

Guides & CoursesNov 5, 2018
7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)

What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when they pop up in your feed. To ensure this consistency, they’re probably following a social media style guide. A social media style guide is your map to guide how your brand appears on social media. Your style guide will relate to and be part of your overall marketing brand guidelines. It should be a living document that can evolve over time. Bu