Tips / How To

Mike Eckstein, Product Marketing Manager @ Buffer

Publications Flow

How Huel Uses Social Media to Reach an Audience of 400,000+

Aug 11, 2020 5 min read Social Media Marketing

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Jul 8, 2020 9 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Publications Resources

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Mar 22, 2020 12 min read Social Media Marketing

Tried and tested tactics to break through the noise on social media

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Aug 19, 2019 Online Marketing

Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social

Podcasts The Science of Social Media

10 Important Skills and Traits Your Social Media Manager Will Need

May 20, 2019 Social Media Marketing

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed.

Publications

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Mar 5, 2021 8 min read Case Studies

Mike Eckstein, Product Marketing Manager @ Buffer

Publications Flow

How Huel Uses Social Media to Reach an Audience of 400,000+

Aug 11, 2020 5 min read Social Media Marketing

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Jul 8, 2020 9 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Publications Resources

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Mar 22, 2020 12 min read Social Media Marketing

Tried and tested tactics to break through the noise on social media

Publications Resources

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Nov 8, 2018 9 min read Instagram Stories

An incredible 500 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being

Bonnie Porter, Team Buffer

Publications Resources

What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)

Oct 23, 2018 7 min read Social Media Marketing

What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when

Podcasts The Science of Social Media

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Aug 19, 2019 Online Marketing

Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

10 Important Skills and Traits Your Social Media Manager Will Need

May 20, 2019 Social Media Marketing

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed.

Podcasts The Science of Social Media

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Nov 5, 2018 Guides & Courses

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned

Publications Resources

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Nov 8, 2018 9 min read Instagram Stories

An incredible 500 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being

Podcasts The Science of Social Media

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Nov 5, 2018 Guides & Courses

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned

Bonnie Porter, Team Buffer

Publications Resources

What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)

Oct 23, 2018 7 min read Social Media Marketing

What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when

Publications Resources

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Oct 2, 2018 10 min read Social Media Marketing

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would

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Publications Resources

The Simple Twitter Strategy That Helped Us Generate 90% More Clicks

Aug 29, 2018 8 min read Tips / How To

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets.

Publications Resources

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Aug 23, 2018 8 min read Guides & Courses

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its

Publications Resources

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Jul 10, 2018 10 min read Social Media Marketing

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several

Publications Resources

How to Schedule Tweets to Maximize Reach and Engagement

Jul 3, 2018 9 min read Social Media Marketing

Even though Twitter has introduced an algorithm to its timeline, most of the tweets we see on our timelines are still displayed reverse-chronologically. This means

Publications Resources

6 Shortcuts to Speed Up Your Social Media Scheduling Process

Jun 12, 2018 7 min read Social Media Marketing

As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand

Publications Resources

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

May 30, 2018 17 min read Guides & Courses

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. Over 200 million people flock to the social network each