Consistent Posting Means 5x More Likes, Comments, and Shares: Study
A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.
Social Media Insights. Backed by Real Data.
Actionable benchmarks, trends, and guides built from the real performance data of creators and small teams using Buffer.
Benchmarks
See how your social performance stacks up
Our benchmarks show how posts perform across platforms, industries, and account sizes.
More channels coming soon!
Coming soon!
Facebook benchmarks
See how your content compares to over 250,000 other creators on Facebook.
Best time to post
Post when your audience is most engaged
Discover the optimal times to publish content based on aggregated posting and engagement data from Buffer users.
Resources
Trends and insights from across social media
We regularly analyze Buffer’s dataset to uncover trends, patterns, and strategies that help creators and small teams grow faster.
We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know
We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.
About our data
Real data, real insights
Every insight you see here is based on real performance data from Buffer users worldwide. We collect engagement data when a social account is connected to Buffer — both for posts shared through Buffer and for posts published natively on each platform.
Our insights are powered by aggregated performance data from hundreds of thousands of Buffer users worldwide. We have over 2.3 billion posts in our database and process 400,000–700,000 new posts every day.
How we collect it
- Data comes directly from platform APIs
- Metrics vary by platform and content type
- Some detailed engagement metrics are only available for paying and trial users due to API limits
When we update it
Our data and reports are regularly updated to reflect the latest trends, ensuring they’re relevant for creators and small teams today.
Last updated August 12, 2025
FAQs
Where does Buffer’s data come from?
Where does Buffer’s data come from?
We collect performance data when users connect their social accounts to Buffer. This includes posts published via Buffer and posts published directly on the platforms. All data comes from platform APIs and is anonymized and aggregated.
How big is your dataset?
How big is your dataset?
We currently have over 2.3 billion posts in our database and process 400,000 to 700,000 new posts through Buffer each day.
Do you collect data for posts published outside of Buffer?
Do you collect data for posts published outside of Buffer?
Yes. Once an account is connected, we can collect engagement data for posts published natively on the platform as well as those scheduled through Buffer.
How often is your data updated?
How often is your data updated?
We try to keep our insights as up-to-date as possible. We refresh our platform benchmarks monthly, and our best time to post research is revisited every few months to reflect the latest trends and platform changes.
Do I need a Buffer account to view these insights?
Do I need a Buffer account to view these insights?
No. All benchmarks and data stories are free to explore without a Buffer account. Our goal is simply to help creators and small teams with our research and data.
Will you be adding more platforms to the benchmarks data soon?
Will you be adding more platforms to the benchmarks data soon?
Yes. We plan to expand benchmarks and data research to as many platforms as possible. Come back to see when new reports are published.