Podcasts Breaking Brand Next Up Nov 26, 2019 Breaking Brand After launching its first brand to market, the team reflects on the journey and what’s next for Pattern. Kevan Lee, Former VP of Marketing @ Buffer
Podcasts Breaking Brand Equal Parts Nov 19, 2019 Breaking Brand Inspiration doesn’t always come from obvious places. Can 70’s jazz music encourage a culinary revolution? Kevan Lee, Former VP of Marketing @ Buffer
Podcasts Breaking Brand Enjoy Daily Life Nov 12, 2019 Breaking Brand Slow down. Pause. Step Back. The road to launch isn’t always straight. Kevan Lee, Former VP of Marketing @ Buffer
Podcasts Breaking Brand The Major Leagues Nov 6, 2019 Breaking Brand Rediscovering the joy in everyday moments pulls the team towards a new mission. Kevan Lee, Former VP of Marketing @ Buffer
Podcasts Breaking Brand Gin Lane Nov 6, 2019 Breaking Brand With their agency at the forefront of its industry, success wasn’t quite what it seemed. Kevan Lee, Former VP of Marketing @ Buffer
Publications Flow If Likes No Longer Matter on Social Media, Then What Does? Aug 8, 2019 5 min read Opinion You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this Kevan Lee, Former VP of Marketing @ Buffer
Podcasts The Science of Social Media 10+ Indispensable (and Free!) Marketing Graders and Social Media Scores Jul 29, 2019 Online Marketing You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time Kevan Lee, Former VP of Marketing @ Buffer
Publications Resources Who’s Driving the Data Movement? Social Media Managers Jul 25, 2019 8 min read Opinion What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush. Kevan Lee, Former VP of Marketing @ Buffer
Publications Resources The Meme-ification of Instagram Jun 13, 2019 7 min read Instagram Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace Kevan Lee, Former VP of Marketing @ Buffer
Publications Open The 6 Lessons We’ve Learned About Product Marketing at a Startup May 27, 2019 8 min read Product marketing can seem like a catch-all for the many various skills, tasks, and activities that help people discover and love a product. Because of Kevan Lee, Former VP of Marketing @ Buffer
Publications Open 10 Org Chart Styles We Admire (And the One We Use at Buffer) May 13, 2019 7 min read Within any company, the organizational chart lives a complicated, contradictory experience. At times, the org chart represents beloved clarity and organization. Other times, it represents Kevan Lee, Former VP of Marketing @ Buffer
Publications Resources Inside Look: How Two Teams Share a Social Media Inbox Apr 10, 2019 10 min read Case Studies Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Kevan Lee, Former VP of Marketing @ Buffer
Publications Open Best of 2018: Our Top Articles and Experiments from the Open blog Dec 28, 2018 3 min read We hope you’ve had a great year. We’ve had a lot of fun here at Buffer, and have learned a lot while serving Kevan Lee, Former VP of Marketing @ Buffer
Publications Open Why Transparency in Business Matters (and How to Get Started) Oct 29, 2018 10 min read With transparency in business on the rise, more and more businesses have been talking openly about their hiring, their diversity and inclusion efforts, and Kevan Lee, Former VP of Marketing @ Buffer
Publications Open What Voice and Tone Sounds Like in Practice: Inside the Buffer Content Style Guide Oct 17, 2018 10 min read Workplace of the future Can you tell when you’re talking to someone from Buffer?Absent any Twitter handle or an email “From” name or other identifying element, if Kevan Lee, Former VP of Marketing @ Buffer
Publications Open An Intro to Diversity and Inclusion in Business: Resources for HR, Hiring, Managers, Founders, and Allies Oct 8, 2018 19 min read Diversity and inclusion is one of the most important areas for us as we grow our company. We’d love to help others embrace it Kevan Lee, Former VP of Marketing @ Buffer
