Kevan Lee - Buffer Resources

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Nov 26, 2019 Breaking Brand

After launching its first brand to market, the team reflects on the journey and what’s next for Pattern.

Kevan Lee, Former VP of Marketing @ Buffer

Equal Parts

Nov 19, 2019 Breaking Brand

Inspiration doesn’t always come from obvious places. Can 70’s jazz music encourage a culinary revolution?

Kevan Lee, Former VP of Marketing @ Buffer

Enjoy Daily Life

Nov 12, 2019 Breaking Brand

Slow down. Pause. Step Back. The road to launch isn’t always straight.

Kevan Lee, Former VP of Marketing @ Buffer

The Major Leagues

Nov 6, 2019 Breaking Brand

Rediscovering the joy in everyday moments pulls the team towards a new mission.

Kevan Lee, Former VP of Marketing @ Buffer

Gin Lane

Nov 6, 2019 Breaking Brand

With their agency at the forefront of its industry, success wasn’t quite what it seemed.

Kevan Lee, Former VP of Marketing @ Buffer

If Likes No Longer Matter on Social Media, Then What Does?

Aug 8, 2019 5 min read

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed [https://techcrunch.com/2019/

Kevan Lee, Former VP of Marketing @ Buffer

10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Jul 29, 2019 Online Marketing

-------------------------------------------------------------------------------- You can audit your marketing in many ways—be it a quick-and-simple social media audit [https://buffer.com/library/social-media-audit/] or a full-scale blog

Kevan Lee, Former VP of Marketing @ Buffer

Who’s Driving the Data Movement? Social Media Managers

Jul 25, 2019 8 min read

What if the most valuable data person on your team is your social media manager [https://buffer.com/resources/social-media-manager-job-description/]? It certainly might not seem

Kevan Lee, Former VP of Marketing @ Buffer

The Meme-ification of Instagram

Jun 13, 2019 7 min read Instagram

Social networks change and evolve, rapidly. We’re seeing this happen on Instagram [https://buffer.com/resources/instagram/] today: less polish, more authenticity. In particular,

Kevan Lee, Former VP of Marketing @ Buffer

The 6 Lessons We’ve Learned About Product Marketing at a Startup

May 27, 2019 8 min read

Product marketing can seem like a catch-all for the many various skills, tasks, and activities that help people discover and love a product [https://buffer.

Kevan Lee, Former VP of Marketing @ Buffer

10 Org Chart Styles We Admire (And the One We Use at Buffer)

May 13, 2019 7 min read

Within any company, the organizational chart lives a complicated, contradictory experience. At times, the org chart represents beloved clarity and organization. Other times, it represents

Kevan Lee, Former VP of Marketing @ Buffer

Inside Look: How Two Teams Share a Social Media Inbox

Apr 10, 2019 10 min read Case Studies

Only 10% of customer messages are answered on social media [https://sproutsocial.com/insights/data/q4-2017/#Industry-UGC-Engagement-Trends] . Yet some brands find a way to answer

Kevan Lee, Former VP of Marketing @ Buffer

Best of 2018: Our Top Articles and Experiments from the Open blog

Dec 28, 2018 3 min read

We hope you’ve had a great year. We’ve had a lot of fun here at Buffer [https://buffer.com], and have learned a

Kevan Lee, Former VP of Marketing @ Buffer

Why Transparency in Business Matters (and How to Get Started)

Oct 29, 2018 10 min read

With transparency in business on the rise, more and more businesses have been talking openly about theirhiring [https://buffer.com/resources/hiring-process/], their diversity and

Kevan Lee, Former VP of Marketing @ Buffer