Buffer Template Library
Never run out of ideas for what to post
Our ready-to-use templates help you share ideas, stay consistent, and grow your presence, without the stress of starting from scratch.
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Walk your audience through the small habits or actions that help you reset and refocus halfway through the day.
Show your audience how you disconnect, reflect, or prep for the next day.
Walk your audience through a personal morning routine or work setup that boosts productivity.
Tell your audience who you are, what you create content about, and who it’s for.
Share a personal contrast and invite your audience to do the same.
Curate a list of high-value newsletters for your niche — and share why they’re worth it.
Highlight an underrated feature of your product or offer that consistently delivers results.
Invite bold responses and challenge the status quo.
Spark conversation by sharing a personal “I’m glad I didn’t listen” moment.
A low-lift way to prompt thoughtful replies.
Use contrast to create quick decision-based interaction.
Position your offer or product as timely and relevant — tied to a trend or seasonal need.
Sometimes all it takes is one question to shift everything. Share the moment, the question, and how it reshaped your thinking or direction.
Looking back, what would you do differently? Share the lessons that would’ve saved you time, money, or stress — and help someone else skip the guesswork.
What did you let go of this year — a client type, offer, or habit? Share the decision, the risk, and how it opened space for better results.
Imagine starting from scratch with a small budget. Share the tools, priorities, and decisions you'd make to get real results without wasting a cent.
Share one repeatable system that made your work faster, smoother, or more scalable. Break it down step-by-step so others can borrow it.
What small change — tool, habit, or tweak — helped you or your team this month? No major overhaul, just one thing that actually worked.
Reflect on the last 30 days — what went right, what didn’t, and what you learned.
Share the thought process behind a price increase — what led to it, how you communicated it, and what happened after the change.
Working with clients often reveals what no strategy guide can. Share one surprising or valuable lesson that’s shifted how you work or deliver.
What’s one service, product, or offer that quietly delivers great results? Shine a light on it — and explain why it works so well.
Share the chaos of a tough week — what broke, how you responded, and what you’d do differently next time. People relate to the messy parts, too.
You thought it would be a hit. It wasn’t. Share what didn’t work, why it failed, and how you're adjusting moving forward.
Share the recurring mistake you kept making — and the shift that finally broke the cycle.
What’s one popular piece of advice you chose not to follow — and how did going your own way lead to growth or success? Share the lesson and how it shaped your journey.
Share a subtle moment or realization that ended up changing your path in a big way.
Reflect on something you once feared but now embrace. What changed internally or externally that helped you cross that milestone?
Talk about a hard-earned insight — financial or emotional — that cost you something but gave you clarity or growth in return.
Was it a DM, an offhand comment, or a line from a mentor? Share the moment someone’s words reshaped how you see your work or life.
Share what happened when you stopped chasing a perfect roadmap and started following what actually felt aligned. What opened up when you let go of control?
Describe a situation that made you realize you were playing it safe. What triggered the shift — and how did you choose to grow from there?
Share the moment you recognized a behavior you thought was strength… was actually fear. What changed after you saw it clearly?
Show the difference between your past and present self — especially how you respond to challenges. What changed, and what helped you grow?
Share a cringeworthy or painful mistake — and what it taught you. The goal is to normalize learning out loud, not pretending to be perfect.
What subtle behavior or pattern have you noticed that signals a bigger transformation? Share the trend, what it means, and how you’re adapting.
When a new tool or platform catches on, it often reflects a deeper shift. Share what you're noticing — and how you're adjusting to meet the moment.
Share new stats or research that validate a pattern you’ve already seen. Make the case for action — and who should be paying attention now.
What’s a popular strategy or belief you’ve rejected — and what do you do instead? Share your reasoning and ask others how they approach it.
Challenge the myth that success requires a certain tool, degree, or habit. Share what actually moved the needle for you — and why that matters.
Imagine rebuilding from scratch — no shortcuts, no network. Share the 3 steps you’d take first, and ask your audience what they’d do differently.
What’s something people consistently misunderstand in your industry or niche? Clear it up with a key insight — and invite others to weigh in.
If you’ve hit a wall with a goal before, suggest a practical shift that worked for you.
Take a closer look at a trend, tool, or best practice. Share your experience and ask your audience: does it actually help, or is it just hype?
What’s a norm, habit, or mindset in your field that feels outdated or unhelpful? Share your take — and invite others to weigh in.
Challenge a routine or belief that gets praised in your industry but doesn’t deliver results. Share your experience — and ask others for theirs.
What’s a piece of advice or tool that totally backfired on you? Tell the story, the outcome, and what you wish you’d done instead.
Share a belief, habit, or opinion you no longer hold — and what shifted your perspective. Invite others to reflect on what’s changed for them too.
Tackle the myth that you need credentials to show up online. Share why your experience — even in progress — is still valuable to others.
Push back on cookie-cutter advice in your field. What did you try, how did it fall short, and what did you do instead that actually worked?
What’s one detail, habit, or mindset others overlook — but you’ve found crucial? Challenge the myth that it doesn’t matter, and explain why it does.
Talk about a time you started without having it all figured out. Show how action — not certainty — built the momentum you needed.
Share a mini case study where you tried a tool, strategy, or habit for a specific goal. Be honest about what worked, what didn’t, and what you learned.
Talk about a time you followed popular advice and it totally backfired — and what actually worked better for your situation.
Tried something new for a week? Share what you changed, what you noticed, and whether you’re sticking with it — or leaving it behind.
Give a transparent review of a tool, method, or platform you tested — what worked, what didn’t, and who you’d recommend it to.
Share what happened when you stopped pushing so hard and gave yourself space — and how that pause helped you move forward faster.
Break down your personal method for achieving a goal or solving a problem — step-by-step. Make it easy for others to follow and adapt.
Have a task or problem you face often? Share the multi-step method you always return to — and why it works, even under pressure.
Share a time-bound challenge where you set a goal and hit it fast. Walk through the steps — and the result you didn’t expect.
Describe a time you replaced a frustrating habit or workflow with a clear system — and the real results that came from it.
Break down a simple, repeatable system that helped you reach a goal. Make it easy for others to follow and adapt to their own work or life.
Describe a problem you overcomplicated — and the simple solution that actually solved it. Help others skip the trial and error.
Talk about how you improved your focus without falling into hustle culture. What didn’t work? What small change helped you get more done with less stress?
Share the tools you rely on weekly — what they help you with, why you love them, and how they’ve improved your work or creative flow.
Highlight a curated list of people doing great work in your space. Tell us why they’re worth following — and what you’ve learned from them.
Share your go-to cold email format or script — the one that got results. Break down why it worked and how others can tweak it for their own outreach.
Share a playlist or tracks that help you stay grounded, focused, or creatively recharged.
Share a post format, prompt style, or idea type you keep returning to — the kind that consistently gets replies, shares, or saves.
Give a peek into how you organize your week — meetings, deep work, creative time, or rest. It doesn’t have to be perfect — just real.
Talk about a time you let go of a “best practice” or common belief that no longer served you — and what happened when you found your own way.
Share a moment of hesitation or doubt that turned into a breakthrough. What made you take the risk, and what was the outcome?
Walk through a clear transformation — what you were struggling with, what you tried, and what finally changed. Keep it real and relatable.
Tell the story of trying something you thought was out of reach. What made you take the leap, and what surprised you about the outcome?
Share a time when you chased a common or “logical” fix that didn’t work, and what unexpected solution actually made the difference.
Share a system, habit, or routine that helped you feel less scattered and more in control of your time — and the before/after difference it made.
Talk about a situation that felt stuck or overwhelming — and the small but powerful change in behavior or mindset that made it better.
Describe a strategy or belief that completely backfired. What did you expect, what actually happened, and what would you do differently now?
Share a time a shortcut or bandaid solution didn’t work — and what longer-term habit, mindset, or strategy actually solved the problem.
Talk about a time you underpriced your work out of fear or comparison — and how switching to value-based pricing changed your results and confidence.
Talk about a time perfectionism got in the way — and what finally helped you take action. Someone else might need that same nudge.
Talk about how comparing yourself to others slowed you down or distorted your goals — and what mindset shift helped you get back on track.
Share a popular trend and explain what it really signals about how people work, share, or connect — and how you're responding to it.
Take a trend that’s everywhere — and dig deeper. What are people missing, and what’s the real insight hiding under the hype?
Share a curated list of books that helped you level up in your career or craft — and why each one mattered.
FAQs
What is Buffer’s Template Library?
What is Buffer’s Template Library?
Buffer’s Template Library is a free collection of professionally written social media post templates designed to help you create engaging content faster. It’s great for marketers, small business owners, creators, or anyone who needs help with social media posts. No account is needed to browse, copy, and use the templates. You can simply visit buffer.com/templates, find a template you like, and copy it to use anywhere.
Can I use these templates even if I’m not a Buffer customer?
Can I use these templates even if I’m not a Buffer customer?
Absolutely! Anyone can access and use the templates, whether or not you use Buffer for scheduling your posts.
Can I customize the templates before posting?
Can I customize the templates before posting?
Yes! The templates are just starting points — you can edit, rewrite, or personalize them however you like before posting, whether you’re using Buffer or not.
What’s the difference between copying a template and using it in Buffer?
What’s the difference between copying a template and using it in Buffer?
Copying lets you use the text anywhere, manually. Using it in Buffer means the template opens in your composer where you can schedule posts, customize for different platforms, and manage your social media in one place. Learn more about using templates with Buffer.
Do I need to pay to use the templates in Buffer?
Do I need to pay to use the templates in Buffer?
No, the templates are free, and you can use them as often or as little as you like in Buffer’s free plan.
How often are new templates added?
How often are new templates added?
We regularly update the library with new templates based on trends, seasons, and customer feedback. Check back often for fresh ideas!