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Rochi Zalani

Rochi Zalani

Freelance Writer for SaaS

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A collection of 10 posts

FlowJul 24, 2024
Social Media Automation Strategy: 10 Tasks You Can Automate

This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.

Social Media Advertising in 2024: A Detailed Guide to Help You Get Started

Everything you need to know to kickstart your social media advertising efforts to build your audience and reach — and land new customers.

Power Words: 150+ Words to Drive More Clicks and Conversions on Social Media

No gatekeeping here: Create posts and captions that turn viewers into followers and followers into customers with this list of over 150 power words, with examples of how to use them.

Content MarketingMay 23, 2024
10 Copywriting Formulas to Convert Skimmers to Buyers

In this article, you’ll learn about ten copywriting formulas that can help you package your social media content in a more engaging way.

Online MarketingApr 25, 2024
Social Media SEO in 2024: How to Get Discovered on Social Media (And Beyond)

In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage.

AnalyticsApr 2, 2024
2024 Social Media Benchmarks You Should Use to Guide Your Strategy

This article looks into social media benchmarks for various industries and platforms.

LinkedInJan 3, 2024
How to Use LinkedIn for Business in 2024: The Ultimate Guide to LinkedIn Company Pages

Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.

The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.

Guides & CoursesSep 7, 2017
Posting Like a Pro: What Should You Post on These 8 Social Media Platforms

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. It doesn’t cater to the unique tastes and expectations of the audience. In this article, I’ll share why you must tailor your social content to each network and give actionable advice for each platform.  Do you need different content for every social media platform? Yes and no. Cross-posting social media content across platforms with similar needs and

AnalyticsMar 28, 2017
Facebook Insights 101: A Beginner’s Guide to Analyzing Facebook Performance

You already know your Facebook insights are crucial for nudging your Facebook marketing strategy in the right direction. Facebook analytics give you the performance numbers you need to: * Optimize your ad spend * Improve the reach of your organic posts * Give statistics you can report to stakeholders * …And more But Facebook bid adios to its native Facebook analytics tool (and the Facebook audience insights tool) in 2021. How do you get your Facebook analytics now? This article will tell y