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Free UTM Builder

Buffer’s free UTM builder will generate custom UTM parameters to make tracking your marketing campaigns easier.

Track all your campaigns following these steps

  1. Enter the website URL that you want your visitors to land on.
  2. Fill out all the required fields with your values.
  3. Copy and use your campaign URL with UTM parameters.
Destination url for utm parameters to be added to
Used to identify the promotional or strategic campaign
Used to identify a medium of delivery
Used to identify a source of delivery
Used to differentiate ads or links that point to the same URL
Used for paid search to note the keywords for an ad
Used to identify specific ad campaigns

Here’s your campaign URL


What is a UTM code?

A UTM “Urchin tracking module” code is a piece of text appended to a link that tells Google Analytics, and other analytics tools, more information about the source of web traffic

What does UTM stand for?

“UTM” stands for “Urchin tracking module”, a digital tracking software created by Urchin Software Corporation, which was acquired by Google in 2005. You can use UTM codes to track the performance of your URLs and marketing campaigns.

What are UTM parameters?

UTM parameters are short lines of text added to the end of your URLs (or links) to track the performance of your website or marketing channels.

What are the five UTM parameters?

There are five typical UTM parameters., but you really only need to use three. These include utm_campaign for your marketing campaign, utm_medium for the specific marketing channel (like social, email, or paid ads), utm_source for specific websites for your channel (like Facebook, Twitter, or TikTok). utm_content, and utm_term are optional fields that aren’t required, but can help you track specific pieces of content or ad creatives.

What is a UTM URL builder?

UTM URL builders are tools that allow you to easily create UTM codes for your web URLs. This allows you to track information related to the performance of that link once you’ve distributed it online.

How do I create my own UTM?

You can create a UTM online using the UTM builder from Buffer. It’s entirely free and you can use it as much as you need.

What is UTM tracking?

UTM tracking helps you measure the performance of any link you distribute digitally so you can compare marketing sources and understand where your traffic is coming from.

How do I use UTMs in social media marketing?

You should plan to use UTMs for every social media post you create so that you can more easily track how your social content and strategy are driving traffic to your website. It is simple to set up your own UTMs for social media by using Buffer’s free UTM builder.

Can I use UTMs for email marketing?

Yes, you can use UTMs for email marketing. By adding UTMs to the links in your emails, you can track how your email campaigns are driving traffic to your website and which emails are most effective.

Do UTMs affect SEO?

UTMs do not affect SEO, but they can be used to track the performance of your organic search traffic. They can also be used to measure the impact of your SEO efforts on your overall website traffic.

Should I use UTMs on my blog?

Using UTMs for blogging can be beneficial as it allows you to track the performance of your blog content and understand how it is driving traffic to your website. It can also help you identify which specific blog posts are driving the most traffic and engagement, allowing you to focus on creating more content in those areas.

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