LinkedIn Marketing in 2026: The Complete Guide for Businesses and Creators
A complete look at the best types of updates on LinkedIn, the best timing and frequency, and how to create a powerful LinkedIn marketing strategy.
Buffer for universities and educators
Social media management built for schools and universities
Buffer helps your team plan, publish, collaborate, and report across departments and campus — without complicated workflows or tools that feel overwhelming.
Benefits
Stay organized across departments
Keep admissions, events, student life, and academic updates in one shared space. No scattered logins. No disconnected social calendars.
Governance that keeps everyone safe
Set clear permissions and shared access so the right people can post, review, and collaborate — without risking off-brand or accidental posts.
Stay on top of trends
Connect your favorite RSS feeds to Buffer to automatically pull in fresh ideas and industry updates.
Create with AI support
Draft a post, refine your message, or adapt it for another platform — all in one place. AI can help you move from idea to publish-ready faster, while keeping your school’s voice consistent.
Schedule
Reach students where they already spend time
Share event reminders, academic updates, campus news, and organization highlights in minutes. Buffer helps you schedule ahead across social platforms, so your team can stay consistent without adding more to your day.
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Community
Stay connected with your community
Reply to comments from all your social media platforms in Buffer. Use saved replies and smart suggestions to respond faster while matching your school's tone.
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Create
Create once, tailor for every platform
Build a post, then easily adjust it for a thread, carousel, or video caption. You don’t need separate workflows for every channel — just a simple way to adapt your message.
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Analyze
Understand what resonates on campus
See which posts spark conversation, which formats drive engagement, and how your audience is growing. Clear insights help you refine your strategy and create content your community actually cares about.
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Resources
Social media management tips for higher education
How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide
These popular strategies and tips can help you to get your first 1,000 followers on Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram:
How to Use LinkedIn for Business in 2026: The Ultimate Guide to LinkedIn Company Pages
Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.
A simpler way to manage social media across your entire institution
No credit card needed. Free forever.
FAQs
Can multiple departments collaborate without stepping on each other?
Can multiple departments collaborate without stepping on each other?
Yes. Buffer helps teams coordinate across all social platforms with shared visibility and clearer workflows.
Can we control permissions and keep accounts safe?
Can we control permissions and keep accounts safe?
Yes. You can manage access and permissions so the right people can publish or review content, while keeping accounts protected.
Can Buffer help us keep content consistent across channels?
Can Buffer help us keep content consistent across channels?
Yes. Planning tools make it easier to align on what’s going out, when, and why—so your school’s communication feels consistent and intentional.
Can we pull content from trusted sources like RSS feeds?
Can we pull content from trusted sources like RSS feeds?
Yes. You can connect RSS feeds to bring in updates from your favorite sources and turn them into scheduled posts more quickly.
Do we need training to get started?
Do we need training to get started?
Buffer is designed to be easy to adopt. Most teams can start scheduling and collaborating quickly without a big onboarding effort.