Social Media Marketing

A collection of 207 posts

Publications Flow

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.

Nov 17, 2021 5 min read Social Media Marketing

Hailley Griffis Head of Public Relations @ Buffer

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

Latest Updates Publications Podcasts

Publications Flow

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

Nov 17, 2021 5 min read Social Media Marketing

There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.

Hailley Griffis, Head of Public Relations @ Buffer

Publications

How To Save Time Planning and Creating Social Media Content

Jul 27, 2021 8 min read Content Marketing

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

Amanda Holliday, Strategic Marketing Consultant @ 2Ls Marketing

Publications Flow

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Apr 22, 2021 9 min read Case Studies

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

Sophie Gil, Audience Marketer @ Buffer

Publications

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Mar 5, 2021 8 min read Case Studies

In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Sophie Gil, Audience Marketer @ Buffer

Publications Resources

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

Jan 21, 2021 7 min read Brand Marketing

In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.

Sophie Gil, Audience Marketer @ Buffer

Publications

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Dec 3, 2020 6 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.

Sophie Gil, Audience Marketer @ Buffer

Publications Flow

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

Nov 17, 2021 5 min read Social Media Marketing

There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.

Hailley Griffis, Head of Public Relations @ Buffer

Publications

How To Save Time Planning and Creating Social Media Content

Jul 27, 2021 8 min read Content Marketing

Amanda Holliday, Strategic Marketing Consultant @ 2Ls Marketing

Publications Flow

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Apr 22, 2021 9 min read Case Studies

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

Sophie Gil, Audience Marketer @ Buffer

Publications

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Mar 5, 2021 8 min read Case Studies

Sophie Gil, Audience Marketer @ Buffer

Publications Resources

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

Jan 21, 2021 7 min read Brand Marketing

In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.

Sophie Gil, Audience Marketer @ Buffer

Publications

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Dec 3, 2020 6 min read Social Media Marketing

Sophie Gil, Audience Marketer @ Buffer

Podcasts The Science of Social Media

The Keys to Epic Engagement on Social Media

Oct 22, 2019 Social Media Marketing

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Oct 6, 2019 Social Media Marketing

10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick

Alfred Lua, Product Marketing @ Buffer

Podcasts The Science of Social Media

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Aug 12, 2019 Social Media Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

10 Important Skills and Traits Your Social Media Manager Will Need

May 20, 2019 Social Media Marketing

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed.

Alfred Lua, Product Marketing @ Buffer

Podcasts The Science of Social Media

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Nov 5, 2018 Guides & Courses

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned

Brian Peters, Team Buffer

Publications Resources

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Jul 16, 2018 11 min read Social Media Marketing

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion

Brian Peters, Team Buffer

Publications

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

Oct 1, 2020 6 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how HIKI, a newly launched DTC genderless full body sweat brand, shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Sophie Gil, Audience Marketer @ Buffer

Publications Flow

How Huel Uses Social Media to Reach an Audience of 400,000+

Aug 11, 2020 5 min read Social Media Marketing

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

Mike Eckstein, Product Marketing Manager @ Buffer

Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Jul 8, 2020 9 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Sophie Gil, Audience Marketer @ Buffer

Publications Resources

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Mar 22, 2020 12 min read Social Media Marketing

Tried and tested tactics to break through the noise on social media

Alfred Lua, Product Marketing @ Buffer

Be ready for the next big thing. Join 100,000+ marketers and brand-builders who receive regular emails from Buffer, filled to the brim with tips, strategies, news, and the latest workplace and social media ideas.

Business-building trends and news to help you innovate and improve

Publications Resources

COVID-19: Social Media Management in Times of Crisis

Mar 19, 2020 8 min read Social Media Marketing

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.

Ash Read, Head of Content at Buffer

Podcasts The Science of Social Media

The Keys to Epic Engagement on Social Media

Oct 22, 2019 Social Media Marketing

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Oct 6, 2019 Social Media Marketing

10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick

Alfred Lua, Product Marketing @ Buffer

Publications Flow

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Aug 22, 2019 15 min read Case Studies

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. In 2017, it raised over $43m — with

Ash Read, Head of Content at Buffer

Podcasts The Science of Social Media

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Aug 12, 2019 Social Media Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of

Heather-Mae Pusztai, Team Buffer

Publications Flow

If Likes No Longer Matter on Social Media, Then What Does?

Aug 8, 2019 5 min read Opinion

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this

Kevan Lee, Former VP of Marketing @ Buffer

Show more posts

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

How To Save Time Planning and Creating Social Media Content

Social Media for Nonprofits: Empowering Younger Generations to Take Action

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

How To Save Time Planning and Creating Social Media Content

Social Media for Nonprofits: Empowering Younger Generations to Take Action

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

The Keys to Epic Engagement on Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

10 Important Skills and Traits Your Social Media Manager Will Need

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

How Huel Uses Social Media to Reach an Audience of 400,000+

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Business-building trends and news to help you innovate and improve

COVID-19: Social Media Management in Times of Crisis

The Keys to Epic Engagement on Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

If Likes No Longer Matter on Social Media, Then What Does?

Join 160,000+ small businesses like yours that use Buffer to build their brand on social media every month

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