Social Media Marketing
A collection of posts on Social Media Marketing
From sharing learnings with other creators to finding and negotiating brand deals, these communities are a treasure trove for influencers and professional creators.
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
How to leverage direct messages to build your network, whether you’re looking to find new customers or build your personal brand. You'll also find templates and real examples that have worked for pro writers.
Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.
In this article, we break down what you need to know about the TikTok Creativity Program.
Out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.
Videos and shorts posted on these days and at these times tend to get higher views.
In this article, we’ll highlight the key points from the LinkedIn team about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.
These TikTokers rose to social media success (and internet fame) in a matter of weeks. Here's their advice for other creators (+ more CruiseTok learnings).
Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks. Here's what you need to know about it.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
Bookmark this checklist to review your social media health periodically.
Learn the process Samantha Abrahamson followed to find a Reel format that would get the maximum ROI for her social media advertising budget.
All the features on Bluesky, plus how to use them.
Swipe files can be an evergreen source of inspiration for your social media – if you do them right. Here's how.
In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram's new platform.
This article explores five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.
Everything you need to know about using LinkedIn Premium to build your personal brand, increase engagement, and grow your following.
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.