Social Media Marketing

A collection of posts on Social Media Marketing

YouTubeMar 19, 2024
YouTube SEO: A Simple Step-by-step Guide to Videos That Rank

The science of optimizing your videos for search on YouTube, plus some YouTube SEO tips from seasoned experts to help your videos rank #1.

FlowMar 18, 2024
Instagram Customer Care 101 for Small Businesses

In this article, we discuss the importance of Instagram in-app customer service for small businesses, explain the idea of Instagram customer care, and provide actionable tips on how to use Instagram for customer service, backed up with real-life examples and tips.

FlowMar 14, 2024
10 Ideas for Your Instagram as a B2B Company

In this article, we run through 10 ideas for your Instagram as a B2B company.

OpenMar 13, 2024
TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare

Here we go again. If you work in social media, it’s nothing new to adapt and change your strategy based on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻‍♀️) But, of course, we wish you didn’t have to. The latest wave for social media marketers and creators is that TikTok might be banned in the U.S. The short-form video app has become one of the most widely-used social media platforms and is credited with impacting trends and cultural shifts.

FlowMar 13, 2024
How to Overcome LinkedIn Personal Branding Challenges (+ AI Tools to Use)

The path to building a solid personal brand and unlocking all these opportunities comes with many challenges. Here are some ideas for overcoming them with the assistance of AI.

YouTubeMar 12, 2024
How to Create Scroll-stopping YouTube Thumbnails (+ Tips from Top Creators)

A step-by-step, data-backed guide to help you make YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.

FlowMar 7, 2024
11 Ways to Use Social Media to Amplify Your Research Reports

In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well.

FlowMar 4, 2024
11 Best Productivity Apps For Social Media Marketers

Productivity tools can be a game-changer if you are a social media marketing professional. From Francesco's years of experience reviewing productivity tools and software, these are the best for your role and job.

FlowFeb 29, 2024
How This Car Rental Business Used Its Google Business Profile to Grow Online

Learn how this small car rental business optimizes its Google Business Profile so you can do the same for your operation.

FlowFeb 28, 2024
How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)

Learn from expert Justin Moore how to craft your pricing strategy as a creator.

15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

From sharing learnings with other creators to finding and negotiating brand deals, these communities are a treasure trove for influencers and professional creators.

TwitterFeb 26, 2024
The Best Time to Post on Twitter/X in 2024: 1 Million Tweets Analyzed

We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

How to leverage direct messages to build your network, whether you’re looking to find new customers or build your personal brand. You'll also find templates and real examples that have worked for pro writers.

ThreadsFeb 19, 2024
9 Things You Need to Know About the Threads Algorithm (According to The Threads Team)

Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.

InstagramFeb 16, 2024
How to Schedule Instagram Stories: 2024 Guide

How to schedule Instagram Stories, step-by-step, and plus tips and tricks to get the most out of your content.

TikTokFeb 15, 2024
What You Need to Know About the TikTok Creator Rewards Program

In this article, we break down what you need to know about the TikTok Creativity Program.

FlowFeb 14, 2024
20+ Podcasts You’ll Want in Your Feed in 2024

Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.

9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

Out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.

YouTubeFeb 12, 2024
When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

Videos and shorts posted on these days and at these times tend to get higher views.

FlowFeb 9, 2024
How LinkedIn’s Algorithm Works, According to the LinkedIn Team

In this article, we’ll highlight the key points from the LinkedIn team about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

How These LinkedIn Creators Are Planning for 2024

We spoke to 4 LinkedIn creators about their strategies for 2024 – here's what they had to say.

TwitterFeb 7, 2024
9 Ways to Grow Your Following on X/Twitter

Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X.

TikTokFeb 6, 2024
9 Lessons From the Ultimate World Cruise Creators Who Have Taken Over TikTok

These TikTokers rose to social media success (and internet fame) in a matter of weeks. Here's their advice for other creators (+ more CruiseTok learnings).

Dark Social: What You Need to Know

Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks.  Here's what you need to know about it.