Social Media Marketing
A collection of posts on Social Media Marketing
Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.
Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.
In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.
Videos and shorts posted on these days and at these times tend to get higher views.
Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.
You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!
We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.
A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.
Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.
We put together this social media checklist to give you a headstart on your content creation in 2025.
Need a little motivation for your social media journey? Buffer's new Streaks feature transforms content creation from a chore into an achievement.
A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.