Social Media Marketing
A collection of posts on Social Media Marketing
Here's how I prepared for a month's worth of social media content in one day.
Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.
Everything you need to know about sharing a post to your Instagram Stories (and why it could be great for your reach and engagement).
Trying to stay consistent on social? Buffer’s new weekly goals and optimal posting times make it easier to show up on social, even when you’re busy. Set your goal, and we’ll handle the rest.
We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
We dug into the engagement rate data of eight social media platforms.
Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.
Here’s how to edit TikTok videos and tips for making your next video the best yet.
Real-life social media campaign examples from trailblazing brands to inspire your next big project.
The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.
An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make them work for you.
Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.
Our new Feeds feature brings content from your favorite websites directly into your account. Discover fresh ideas for your next post without leaving Buffer.
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.
More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.