Social Media Marketing

A collection of 199 posts

Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Jul 8, 2020 9 min read Social Media Marketing

Sophie Gil Audience Marketer @ Buffer

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

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Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Jul 8, 2020 9 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Sophie Gil, Audience Marketer @ Buffer

Publications Resources

COVID-19: Social Media Management in Times of Crisis

Mar 19, 2020 8 min read Social Media Marketing

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.

Ash Read, Editorial director at Buffer

Podcasts The Science of Social Media

The Keys to Epic Engagement on Social Media

Oct 22, 2019 Social Media Marketing

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Oct 6, 2019 Social Media Marketing

10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick

Alfred Lua, Team Buffer

Publications Flow

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Aug 22, 2019 15 min read Case Studies

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. In 2017, it raised over $43m — with

Ash Read, Editorial director at Buffer

Podcasts The Science of Social Media

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Aug 12, 2019 Social Media Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of

Heather-Mae Pusztai, Team Buffer

Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Jul 8, 2020 9 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Sophie Gil, Audience Marketer @ Buffer

Publications Resources

COVID-19: Social Media Management in Times of Crisis

Mar 19, 2020 8 min read Social Media Marketing

Ash Read, Editorial director at Buffer

Publications Flow

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Aug 22, 2019 15 min read Case Studies

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. In 2017, it raised over $43m — with

Ash Read, Editorial director at Buffer

Publications Flow

If Likes No Longer Matter on Social Media, Then What Does?

Aug 8, 2019 5 min read Opinion

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this

Kevan Lee, VP of Marketing @ Buffer

Publications Resources

Who’s Driving the Data Movement? Social Media Managers

Jul 25, 2019 8 min read Opinion

What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush.

Kevan Lee, VP of Marketing @ Buffer

Publications Resources

Introducing Buffer Analyze: A Social Media Analytics Tool From Buffer

Jul 16, 2019 7 min read Analytics

.video-container {padding-top: 0;} Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you

Alfred Lua, Team Buffer

Podcasts The Science of Social Media

The Keys to Epic Engagement on Social Media

Oct 22, 2019 Social Media Marketing

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Oct 6, 2019 Social Media Marketing

10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick

Alfred Lua, Team Buffer

Podcasts The Science of Social Media

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Aug 12, 2019 Social Media Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

10 Important Skills and Traits Your Social Media Manager Will Need

May 20, 2019 Social Media Marketing

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed.

Alfred Lua, Team Buffer

Podcasts The Science of Social Media

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Nov 5, 2018 Guides & Courses

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned

Brian Peters, Team Buffer

Publications Resources

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Jul 16, 2018 11 min read Social Media Marketing

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion

Brian Peters, Team Buffer

Publications Flow

If Likes No Longer Matter on Social Media, Then What Does?

Aug 8, 2019 5 min read Opinion

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this

Kevan Lee, VP of Marketing @ Buffer

Publications Resources

Who’s Driving the Data Movement? Social Media Managers

Jul 25, 2019 8 min read Opinion

What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush.

Kevan Lee, VP of Marketing @ Buffer

Publications Resources

Introducing Buffer Analyze: A Social Media Analytics Tool From Buffer

Jul 16, 2019 7 min read Analytics

.video-container {padding-top: 0;} Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you

Alfred Lua, Team Buffer

Publications Flow

How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign

Jun 26, 2019 8 min read Instagram

If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian

Ash Read, Editorial director at Buffer

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The Meme-ification of Instagram

Jun 13, 2019 7 min read Instagram

Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace

Kevan Lee, VP of Marketing @ Buffer

Podcasts The Science of Social Media

10 Important Skills and Traits Your Social Media Manager Will Need

May 20, 2019 Social Media Marketing

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed.

Alfred Lua, Team Buffer

Publications Flow

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

May 8, 2019 8 min read Social Media Marketing

Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocketAirbnb took travel, and made us

Ash Read, Editorial director at Buffer

Publications Resources

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Feb 19, 2019 10 min read Advertising

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts

Brian Peters, Team Buffer

Publications Flow

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Feb 4, 2019 6 min read Case Studies

Prefer audio? Press play to listen to this post. This post is part of our Instagram Marketing Strategy series. The series provides you with

Ash Read, Editorial director at Buffer

Publications Flow

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

Feb 4, 2019 6 min read Instagram

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram.

Ash Read, Editorial director at Buffer

Show more posts

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

COVID-19: Social Media Management in Times of Crisis

The Keys to Epic Engagement on Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

COVID-19: Social Media Management in Times of Crisis

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

If Likes No Longer Matter on Social Media, Then What Does?

Who’s Driving the Data Movement? Social Media Managers

Introducing Buffer Analyze: A Social Media Analytics Tool From Buffer

The Keys to Epic Engagement on Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

10 Important Skills and Traits Your Social Media Manager Will Need

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

If Likes No Longer Matter on Social Media, Then What Does?

Who’s Driving the Data Movement? Social Media Managers

Introducing Buffer Analyze: A Social Media Analytics Tool From Buffer

How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign

Business-building trends and news to help you innovate and improve

The Meme-ification of Instagram

10 Important Skills and Traits Your Social Media Manager Will Need

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

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