Social Media Marketing

A collection of posts on Social Media Marketing

Publications

Buffer in 2022: 51 Features To Help You Grow Your Audience

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

Aug 29, 2022 9 min read Guides & Courses

Mike Eckstein Sydney, Australia

Buffer in 2022: 51 Features To Help You Grow Your Audience

Latest Updates Publications Podcasts

Publications

Buffer in 2022: 51 Features To Help You Grow Your Audience

Aug 29, 2022 9 min read Guides & Courses

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

Mike Eckstein, Sydney, Australia

Publications

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Aug 1, 2022 4 min read Case Studies

Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.

Mike Eckstein, Sydney, Australia

Publications Flow

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

Jun 28, 2022 6 min read Resources

To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.

Umber Bhatti, Content Writer @ Buffer

Publications

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Jun 8, 2022 4 min read Case Studies

This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.

Mike Eckstein, Sydney, Australia

Publications Flow

A Straightforward Approach to User Generated Content that Connects

Jun 6, 2022 10 min read Social Media Marketing

The most important thing about user-generated content isn’t that it exists — people will always talk about products they like. It’s how you decide to leverage it for your brand that matters. This article will dive into the benefits of user-generated content for brands.

Tamilore Oladipo, Content Writer @ Buffer

Publications

6 Instagram Story Ideas for Your Next Post

Apr 28, 2022 7 min read Instagram

In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

Tamilore Oladipo, Content Writer @ Buffer

Publications

Buffer in 2022: 51 Features To Help You Grow Your Audience

Aug 29, 2022 9 min read Guides & Courses

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

Mike Eckstein, Sydney, Australia

Publications

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Aug 1, 2022 4 min read Case Studies

Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.

Mike Eckstein, Sydney, Australia

Publications Flow

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

Jun 28, 2022 6 min read Resources

To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.

Umber Bhatti, Content Writer @ Buffer

Publications

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Jun 8, 2022 4 min read Case Studies

This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.

Mike Eckstein, Sydney, Australia

Publications Flow

A Straightforward Approach to User Generated Content that Connects

Jun 6, 2022 10 min read Social Media Marketing

Tamilore Oladipo, Content Writer @ Buffer

Publications

6 Instagram Story Ideas for Your Next Post

Apr 28, 2022 7 min read Instagram

In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

Tamilore Oladipo, Content Writer @ Buffer

Podcasts The Science of Social Media

The Keys to Epic Engagement on Social Media

Oct 22, 2019 Social Media Marketing

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Oct 6, 2019 Social Media Marketing

-------------------------------------------------------------------------------- 10 billion. That’s the number of videos people watch on Snapchat [https://buffer.com/library/video-marketing/] every day. The same potential consumption (maybe

Alfred Lua, Product Marketing @ Buffer

Podcasts The Science of Social Media

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Aug 12, 2019 Social Media Marketing

-------------------------------------------------------------------------------- Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

10 Important Skills and Traits Your Social Media Manager Will Need

May 20, 2019 Social Media Marketing

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed. Today,

Alfred Lua, Product Marketing @ Buffer

Podcasts The Science of Social Media

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Nov 5, 2018 Guides & Courses

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned

Brian Peters, Team Buffer

Publications Resources

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Jul 16, 2018 11 min read Social Media Marketing

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly

Brian Peters, Team Buffer

Publications Flow

Ask Buffer: Should I Hide My Likes on Instagram?

Apr 20, 2022 8 min read

Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Ask Buffer: Is It Too Late to Get Started on TikTok?

Mar 3, 2022 9 min read Flow

Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Jan 25, 2022 10 min read Flow

The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.

Hailley Griffis, Head of Communications & Content @ Buffer

Publications Flow

Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

Jan 20, 2022 9 min read Social Media Marketing

We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

Hailley Griffis, Head of Communications & Content @ Buffer

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Publications Flow

Ask Buffer: Should I Post Personal Content on My Business Account?

Jan 18, 2022 5 min read Flow

For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.

Sophie Gil, Audience Marketer @ Buffer

Publications Flow

How to Become a Thought Leader on LinkedIn

Jan 10, 2022 5 min read Flow

Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.

Jenny Foss, Founder of JobJenny.com

Publications Flow

How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice

Jan 5, 2022 4 min read Flow

Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.

Kaylin Marcotte, Founder of JIGGY Puzzles

Publications Flow

Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Dec 13, 2021 4 min read Flow

Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.

Sophie Gil, Audience Marketer @ Buffer

Publications Flow

Grow Your Influence, Build Your Brand: 4 Powerful Ways to Use LinkedIn

Nov 18, 2021 5 min read LinkedIn

While you can gain plenty of traction simply by posting now and then, there are tools you may not know about that can improve your impact. Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use.

Hailley Griffis, Head of Communications & Content @ Buffer

Publications Flow

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

Nov 17, 2021 5 min read Social Media Marketing

There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.

Hailley Griffis, Head of Communications & Content @ Buffer

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Buffer in 2022: 51 Features To Help You Grow Your Audience

Buffer in 2022: 51 Features To Help You Grow Your Audience

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

A Straightforward Approach to User Generated Content that Connects

6 Instagram Story Ideas for Your Next Post

Buffer in 2022: 51 Features To Help You Grow Your Audience

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

A Straightforward Approach to User Generated Content that Connects

6 Instagram Story Ideas for Your Next Post

The Keys to Epic Engagement on Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

10 Important Skills and Traits Your Social Media Manager Will Need

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Ask Buffer: Should I Hide My Likes on Instagram?

Ask Buffer: Is It Too Late to Get Started on TikTok?

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

Subscribe to our newsletter

Ask Buffer: Should I Post Personal Content on My Business Account?

How to Become a Thought Leader on LinkedIn

How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice

Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Grow Your Influence, Build Your Brand: 4 Powerful Ways to Use LinkedIn

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

Join 160,000+ small businesses like yours that use Buffer to build their brand on social media every month

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