Buffer blog
Latest
- Published
Schedule smarter. Compare the top social media scheduling tools of 2026, see side-by-side features and pricing, and learn how to choose the right scheduler for your workflow.
Reading time14 minute read
- Topic
- Open
- Published
In this article, Senior Design Engineer David Luhr, breaks down the details behind the new homepage hero on Buffer.com.
Reading time9 minute read
- Topic
- Bluesky
- Published
A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
Featured
- Topic
- TikTok
- Published
We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time14 minute read
- Topic
- TikTok
- Published
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Reading time13 minute read
- Topic
- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
Marketing
- Topic
- Flow
- Published
As a content writer at Buffer who's always deep in the latest AI tools, I've tested dozens to find the ones worth keeping. These are the 14 AI social media content creation tools that do everything from feeding my thinking to automating the busywork.
Reading time22 minute read
- Topic
- Open
- Published
In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow.
Reading time6 minute read
- Topic
- Creator
- Published
Here's how I set up a content loop of ideas using AI – and how you can do it too.
Reading time6 minute read
- Topic
- Analytics
- Published
If you’ve ever wondered how your brand really stacks up, these social media benchmarks will help you understand what “good” looks like.
Reading time13 minute read
- Topic
- TikTok
- Published
In this guide, we’ll go through everything you need to know about TikTok analytics — how to access and read your TikTok analytics, what numbers you should track, and how to use this information to post smarter.
Reading time11 minute read
- Topic
- Published
See how your LinkedIn posts perform with personal profile analytics. Track impressions, engagement, video views, and more right inside your Sent Posts tab. It’s never been easier to learn what’s working and keep growing.
Reading time3 minute read
- Published
In this article, we’ll walk you through everything you need to know about creating and using GIFs effectively.
Reading time14 minute read
- Topic
- Published
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices.
Reading time44 minute read
- Topic
- Published
LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels.
Reading time8 minute read
- Topic
- TikTok
- Published
We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time14 minute read
- Published
Schedule smarter. Compare the top social media scheduling tools of 2026, see side-by-side features and pricing, and learn how to choose the right scheduler for your workflow.
Reading time14 minute read
- Topic
- Bluesky
- Published
A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
- Topic
- TikTok
- Published
We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time14 minute read
- Topic
- Threads
- Published
We analyzed millions of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Reading time13 minute read
- Topic
- Published
When creators reply on Instagram, their posts perform better relative to their own baseline, according to a study of more than 700K posts.
Reading time7 minute read
- Topic
- Tools
- Published
Discover 28 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
- Topic
- Email Marketing
- Published
Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Reading time6 minute read
- Topic
- Flow
- Published
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
Reading time8 minute read
- Topic
- Flow
- Published
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Influencer Marketing
- Published
Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).
Reading time19 minute read
- Topic
- Influencer Marketing
- Published
In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs.
Reading time6 minute read
- Topic
- TikTok
- Published
We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time14 minute read
- Published
Schedule smarter. Compare the top social media scheduling tools of 2026, see side-by-side features and pricing, and learn how to choose the right scheduler for your workflow.
Reading time14 minute read
- Topic
- Bluesky
- Published
A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
- Published
Schedule smarter. Compare the top social media scheduling tools of 2026, see side-by-side features and pricing, and learn how to choose the right scheduler for your workflow.
Reading time14 minute read
- Topic
- Flow
- Published
As a content writer at Buffer who's always deep in the latest AI tools, I've tested dozens to find the ones worth keeping. These are the 14 AI social media content creation tools that do everything from feeding my thinking to automating the busywork.
Reading time22 minute read
- Topic
- Tools
- Published
Discover 28 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
- Topic
- TikTok
- Published
Everything you need to know before your first TikTok LIVE, including a step-by-step guide and best practices, along with some ideas to inspire you.
Reading time11 minute read
- Topic
- AI
- Published
Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
- Topic
- Published
How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
Reading time13 minute read
Subscribe to our newsletter, The Weekly Scroll
Social platforms
- Topic
- Bluesky
- Published
A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
- Topic
- Bluesky
- Published
In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
- Topic
- Bluesky
- Published
Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
- Topic
- Published
Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
Reading time15 minute read
- Topic
- Published
Growing your Facebook following doesn't require a massive ad budget. These strategies can help you build an audience organically — it takes consistency and creativity, but it's totally doable.
Reading time14 minute read
- Topic
- Published
In this article, we’ll break down the average Facebook engagement rate by follower tier and share what the numbers actually mean in practice.
Reading time5 minute read
- Topic
- Published
I have over 15,000 followers on Instagram, and I've helped grow Buffer's Instagram account to over 100K. Here are tried-and-tested tactics that genuinely work.
Reading time21 minute read
- Topic
- Published
What Instagram verification is, the two ways to get a blue check, (with and without paying for Meta Verified), plus some FAQs about the process.
Reading time10 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in February 2026.
Reading time6 minute read
- Topic
- Published
Everything I've learned about growing a LinkedIn following and making it work harder for your social strategy.
Reading time10 minute read
- Topic
- Published
In this article, we’ll break down how LinkedIn’s algorithm works, straight from the folks who build it. Our goal? To give you a clear roadmap for reaching the right audience, whether you’re brand-new or a seasoned pro.
Reading time11 minute read
- Topic
- Published
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices.
Reading time44 minute read
- Published
A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.
Reading time9 minute read
- Topic
- Flow
- Published
From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Reading time11 minute read
- Topic
- Mastodon
- Published
Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.
Reading time4 minute read
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Published
Scheduling your pins is the easiest way to stay consistent, save time, and finally beat the ‘post-when-I-can’ cycle. Here’s how to do it.
Reading time9 minute read
- Topic
- Published
More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Reading time15 minute read
- Topic
- Threads
- Published
Here's a roundup of the top new features they've added since launch — and how each one can help you show up and connect with your audience.
Reading time12 minute read
- Topic
- Threads
- Published
Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
Reading time11 minute read
- Topic
- Threads
- Published
We analyzed millions of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Reading time13 minute read
- Topic
- TikTok
- Published
We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time14 minute read
- Topic
- TikTok
- Published
An up-to-date list of the most viral songs and sounds on TikTok in February 2026 — and how to use them to boost your content.
Reading time8 minute read
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Published
Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.
Reading time15 minute read
- Published
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
- Topic
- Published
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time9 minute read
- Topic
- YouTube
- Published
A step-by-step, data-backed guide to help you make YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.
Reading time10 minute read
- Published
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
- Topic
- YouTube
- Published
If you’re looking for inspiration for your next short video, here are 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.
Reading time11 minute read
Looking for more inspiration?
Browse all postsMore
- Topic
- Open
- Published
In this article, Senior Design Engineer David Luhr, breaks down the details behind the new homepage hero on Buffer.com.
Reading time9 minute read
- Topic
- Open
- Published
A few weeks ago, we completed our seventh profit share at Buffer, distributing $377,005 to 75 teammates.
Reading time4 minute read
- Topic
- Open
- Published
Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.
Reading time5 minute read
- Topic
- Buffer News
- Published
See what's trending on Threads before you post. Buffer's Trending Topics helps you join conversations that already have momentum and reach new audiences.
Reading time5 minute read
- Topic
- Buffer News
- Published
See everything Buffer shipped in 2025: a unified comment inbox, bulk scheduling, LinkedIn analytics, dark mode, a redesigned iOS app, and more for creators, small businesses, and agencies.
Reading time6 minute read
- Topic
- Buffer News
- Published
Join us for 30 days to post consistently to social media!
Reading time3 minute read
- Topic
- Bluesky
- Published
A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
- Topic
- Creator
- Published
Here's how I used Buffer to triple my LinkedIn impressions and grow my newsletter.
Reading time6 minute read
- Topic
- Open
- Published
In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow.
Reading time6 minute read
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
- Topic
- Self-Improvement
- Published
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Reading time17 minute read
- Topic
- Productivity
- Published
I've tried 57 productivity tools in the past year. These are the ones I keep coming back to.
Reading time12 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in February 2026.
Reading time6 minute read
- Topic
- Published
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices.
Reading time44 minute read
- Topic
- Published
Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.
Reading time14 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in February 2026.
Reading time6 minute read
- Topic
- Published
To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your next story.
Reading time6 minute read
- Topic
- AI
- Published
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
Reading time2 minute read
Try Buffer for free
190,000+ people like you use Buffer to build their brand on social media every month