Buffer blog
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Gabriela Zedán breaks down why community is more important than ever.
Reading time7 minute read
Latest
- Topic
- Published
Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.
Reading time15 minute read
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- Bluesky
- Published
In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
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- Bluesky
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Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
Featured
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- TikTok
- Published
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Reading time13 minute read
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- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- Tools
- Published
Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2026.
Reading time22 minute read
Marketing
- Topic
- Open
- Published
In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow.
Reading time6 minute read
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- Creator
- Published
Here's how I set up a content loop of ideas using AI – and how you can do it too.
Reading time6 minute read
- Topic
- Productivity
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As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
- Topic
- Analytics
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If you’ve ever wondered how your brand really stacks up, these social media benchmarks will help you understand what “good” looks like.
Reading time13 minute read
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- TikTok
- Published
In this guide, we’ll go through everything you need to know about TikTok analytics — how to access and read your TikTok analytics, what numbers you should track, and how to use this information to post smarter.
Reading time11 minute read
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- Published
See how your LinkedIn posts perform with personal profile analytics. Track impressions, engagement, video views, and more right inside your Sent Posts tab. It’s never been easier to learn what’s working and keep growing.
Reading time3 minute read
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Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices.
Reading time44 minute read
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- Published
LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels.
Reading time8 minute read
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- Content Marketing
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A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools.
Reading time10 minute read
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In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.
Reading time10 minute read
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Here's how our 2025 predictions panned out.
Reading time10 minute read
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- TikTok
- Published
An up-to-date list of the most viral songs and sounds on TikTok in January 2026 — and how to use them to boost your content.
Reading time8 minute read
- Topic
- Data
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According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025.
Reading time6 minute read
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- Creator
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In this article, we detail two things that will help you grow as a creator in 2026: consistency and engagement.
Reading time8 minute read
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Replying to LinkedIn comments can boost engagement by 30%, according to our analysis of 72,000 posts. Learn why this works and how to make comment engagement sustainable.
Reading time4 minute read
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- Tools
- Published
Discover 28 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
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- Email Marketing
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Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Reading time6 minute read
- Topic
- Flow
- Published
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
Reading time8 minute read
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- Flow
- Published
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- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Influencer Marketing
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Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).
Reading time19 minute read
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- Influencer Marketing
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In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs.
Reading time6 minute read
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- Published
Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.
Reading time15 minute read
- Topic
- Bluesky
- Published
In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
- Topic
- Bluesky
- Published
Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
- Topic
- Tools
- Published
Discover 28 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
- Published
This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.
Reading time12 minute read
- Topic
- Tools
- Published
Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2026.
Reading time22 minute read
- Topic
- TikTok
- Published
Everything you need to know before your first TikTok LIVE, including a step-by-step guide and best practices, along with some ideas to inspire you.
Reading time11 minute read
- Topic
- AI
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Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
- Topic
- Published
How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
Reading time13 minute read
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Social platforms
- Topic
- Bluesky
- Published
In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
- Topic
- Bluesky
- Published
Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
- Topic
- Bluesky
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Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.
Reading time7 minute read
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- Published
Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
Reading time15 minute read
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- Published
You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today.
Reading time15 minute read
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In this article, we’ll break down the average Facebook engagement rate by follower tier and share what the numbers actually mean in practice.
Reading time5 minute read
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Everything you need to know about Instagram for business — profile setup, content formats, growth strategy, insights, and Instagram ads.
Reading time15 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in January 2026.
Reading time6 minute read
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Published
In this article, we’ll break down how LinkedIn’s algorithm works, straight from the folks who build it. Our goal? To give you a clear roadmap for reaching the right audience, whether you’re brand-new or a seasoned pro.
Reading time11 minute read
- Topic
- Published
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices.
Reading time44 minute read
- Published
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
- Published
A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.
Reading time9 minute read
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- Flow
- Published
From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Reading time11 minute read
- Topic
- Mastodon
- Published
Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.
Reading time4 minute read
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Published
Scheduling your pins is the easiest way to stay consistent, save time, and finally beat the ‘post-when-I-can’ cycle. Here’s how to do it.
Reading time9 minute read
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- Published
More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Reading time15 minute read
- Published
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
- Topic
- Threads
- Published
Up-to-date Threads statistics for 2026: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content.
Reading time9 minute read
- Topic
- Threads
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In this article, I detail everything I'm trying to grow to 1,000 followers on Threads.
Reading time6 minute read
- Topic
- TikTok
- Published
An up-to-date list of the most viral songs and sounds on TikTok in January 2026 — and how to use them to boost your content.
Reading time8 minute read
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- TikTok
- Published
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Reading time13 minute read
- Topic
- Published
Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.
Reading time15 minute read
- Published
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
- Topic
- Published
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time9 minute read
- Topic
- YouTube
- Published
A step-by-step, data-backed guide to help you make YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.
Reading time10 minute read
- Published
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
- Topic
- YouTube
- Published
If you’re looking for inspiration for your next short video, here are 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.
Reading time11 minute read
Looking for more inspiration?
Browse all postsMore
- Topic
- Open
- Published
Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.
Reading time5 minute read
- Topic
- Open
- Published
Reading time16 minute read
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- Open
- Published
In this article, Daniel, a Senior Product Designer, breaks down the development and release of Buffer's new mobile design system, Popcorn to Go.
Reading time6 minute read
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- Buffer News
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See everything Buffer shipped in 2025: a unified comment inbox, bulk scheduling, LinkedIn analytics, dark mode, a redesigned iOS app, and more for creators, small businesses, and agencies.
Reading time6 minute read
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- Buffer News
- Published
Join us for 30 days to post consistently to social media!
Reading time3 minute read
- Topic
- Buffer News
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With Buffer's Community, you can see and reply to comments from Instagram, Facebook, Threads, Bluesky, X, and LinkedIn — all in one workspace. For free.
Reading time7 minute read
- Topic
- Creator
- Published
Here's how I used Buffer to triple my LinkedIn impressions and grow my newsletter.
Reading time6 minute read
- Topic
- Open
- Published
In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow.
Reading time6 minute read
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
- Topic
- Self-Improvement
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Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Reading time17 minute read
- Topic
- Productivity
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I've tried 57 productivity tools in the past year. These are the ones I keep coming back to.
Reading time12 minute read
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- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in January 2026.
Reading time6 minute read
- Topic
- Published
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices.
Reading time44 minute read
- Topic
- Published
Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.
Reading time14 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in January 2026.
Reading time6 minute read
- Topic
- Published
To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your next story.
Reading time6 minute read
- Topic
- AI
- Published
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
Reading time2 minute read
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