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Effortlessly build your customized landing page in minutes

Start Page is a simple, flexible landing page that brings together all of your best content in one place. Share everything you need via your link in bio on all your social profiles via just one link.

Create your Start Page for free
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template
Start Page Template

Showcase the best of your brand

Start selling online, 100% free

With Start Page, you can create a completely free microsite to start selling your products and services. Stay in touch with your customers by adding your WhatsApp or any other messaging platform.

Create your Start Page for free
Small business Start Page design

Don't settle for sameness

Flexibility and customization options to create a beautiful page, no matter what type of business you have. Start from a pre-made template or create from scratch, make your page pop with powerful customization options.

Create your Start Page for free

Combine all your links into one URL for free

Highlight your most important links, articles, photos, videos, products, music, website. Grow your following across every platform by linking them all in one place.

Track your link clicks and gain insights

See how many views your link in bio page has received and understand the performance of each link.

Keep your audience engaged

Schedule updates that include links, images, and text to your Start Page. It's a quick and easy way to keep your content fresh and your followers hooked.

Trusted by business and creators

Join thousands of small business, coaches, influencers, artists, entrepreneurs, and many more already using Start Page.

Create your Start Page for free


Is the landing page a paid service?

Many landing page tools are a paid service, but you can use Buffer’s landing page tool at no cost. By signing up for Start Page you can create your first three pages as your three channels for free. Or you can use your two other free channels to connect your social accounts and get access to Buffer’s Publish, Analyze, and Engage tools.

What does landing page mean?

Since most social platforms don’t allow users to put links in their social media posts, the only place where you can put a link is in your social profile’s description area, which is also called the “bio.”

When people say “landing page” they are referring to the clickable link that you can find in the social media profile bio of Instagram, TikTok, or even Twitter. The link usually takes followers to a website, a specific article, a product page, a landing page, or any other important URL.

How does a landing page work?

A landing page is a versatile free microsite that you can use to share your most valuable content. It can help many different types of organizations and brands share their content faster:

  • Are you thinking of building a website but don’t have the time or budget for it currently? A landing page is a great way to get your content out into the world without spending too much time or money!
  • Are you are an individual building your personal brand? A landing page is the ideal way to share everything about yourself in a quick and sleek way.
  • Have you been looking for a space to share links to various places online where your audience can find you? You can do that with a landing page!
  • Are you planning an event? You can use a landing page to share all the details.

Learn how to create your Start Page landing page here.

What types of links can I use?

A landing page is used to highlight all of your most valuable links. If you can link it, you can add it to your landing page. You can add links to any websites, product pages, blog articles, videos, photos, music, courses, tours, recipes, social profiles – the possibilities are endless! You can also use a landing page to collect payments by using links to services such as Paypal, Venmo, Stripe and any other service.

How can I use my link in bio?

Your landing page should include the most relevant information about your products, services, blogs, videos, events, updates, and social profiles. For example, you could use your landing page to streamline all your contact information, promote your music by embedding your Spotify songs, or house updates about your services and product.

In this article, we share examples of the various ways small businesses, creators, and influencers have leveraged this coveted link on Instagram.

Why should I use a link in bio on Instagram?

On Instagram, you only get one link on your profile page, and it’s important to optimize it. A study found that adding a link in bio to your Instagram profile can drive an additional 10-15 percent Instagram referral traffic to your landing page.

Using a link in bio can help you drive more traffic from your social profiles to your most valuable content and grow your audience across your social profiles.

Who can use a link in bio?

A landing page can be used by everyone, including small businesses, influencers, nonprofits or charities, musicians, event planners, or anyone building a personal brand.

A Start Page, which is what we’ve called our link in bio tool, allows you to share your content with the world in a simple and beautiful way, and the possibilities are endless!

How do I create a landing page?

To create a free landing page simply go to to begin building your page, if you don’t yet have a Buffer account, you can set one up for free. You can start adding blocks for text, images, videos, social links, and more, right into our editor to create the layout you want, or you can choose from one of our pre-made templates. From there, you can customize page colors and style as well as add your own images, GIFs, and logos.

Note that if you’ve already have a Buffer account then building a Start Page will count as one of your channels. If you’ve already hit your channel allowance, you’ll need to upgrade your plan to publish your page.

Once you’ve created and customized your page simply hit publish to claim your unique URL and start sharing it in your social profiles, email signatures, and marketing campaigns. For a more detailed step-by-step guide on creating your page, head here.

Can I create multiple landing pages?

Yes, you can create multiple landing pages with our own link in bio tool, Start Page. Your first three Start Pages are free!

Can I use a landing page to collect payments?

You can use our landing page, which is called Start Page, to collect payments by using links to services such as Paypal, Venmo, Stripe and any other service to easily collect payments when required.

Can I use my own domain?

This feature is coming soon. If you already own a domain you can re-direct it to Start Page. Using a masked redirect should do the trick.

How do I put a link in my Instagram bio?

Every type of Instagram account—personal, business, and creator—can use Instagram bio links. To put a link in an Instagram bio:

  • Go to your Instagram profile
  • Tap “Edit Profile”
  • Scroll down to the “Website” field
  • Add the URL to your desired landing page or Instagram link in bio tool.
  • Save changes (On mobile, tap “Save,” On desktop, click “Submit”)

Once you’ve updated the link in bio, make sure you test on both desktop and mobile to ensure the linked page works well on both devices.

How do I put a link in my TikTok bio?

Only TikTok business accounts can add a clickable link to their bio. To put a link in your TikTok business account, all you have to do is:

  • Go to your TikTok profile
  • Tap the “Edit profile” button
  • Scroll down to the “Website” field
  • Add the URL to your desired landing page or Instagram link in bio tool
  • Log in to those platforms.

To convert your TikTok personal account to a business account, head to this FAQ section.

To add a link to my TikTok bio, I need a business account. How do I convert my TikTok personal account to a business account?

It’s actually quite easy to convert a TikTok account to a business account. Here’s how you do it:

  • Head to your TikTok profile
  • Tap the three lines in the top-right corner of your screen
  • Tap “Manage account” > “Switch to Business Account” > “Next”
  • Select what category your business falls under and hit “Next” to finish

Once you have a TikTok business account, you’ll be able edit your profile and add your landing page to your social profile bio.

Can I schedule updates to my link-in-bio?

Yes! With Start Page you can schedule updates containing images and links to your Start Page at a specific time and date. Scheduling to Start Page is included on all of our plans—including our free plan.

Can I collect email addresses?

Absolutely! The Mailchimp integration for Start Page lets you collect email addresses directly from your Start Page site. This integration is entirely free, and there's no limit on the number of emails you can gather. Setting it up is a breeze: you'll need a Mailchimp account, and once you've created a signup form there, just paste the Mailchimp embed code into the designated area on Start Page.