Buffer blog
Latest
- Topic
- Buffer News
- Published
Schedule, publish, and manage your social presence from the tools you already use.
Reading time5 minute read
- Topic
- AI
- Published
Learn how to post on social media from Claude using Buffer.
Reading time7 minute read
- Topic
- Case Studies
- Published
How Ben Campbell built PostIQ and Receipts on Buffer's API — two companion apps for the drafting, planning, and approvals work that happens before posting to social.
Reading time4 minute read
Featured
- Topic
- TikTok
- Published
We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time13 minute read
- Topic
- Tools
- Published
Social media management tools can help take the admin of social media off your plate — so you can focus on the fun stuff. Here’s a list of the 11 best tools available right now.
Reading time21 minute read
- Topic
- TikTok
- Published
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Reading time13 minute read
Marketing
- Topic
- API
- Published
Tired of staring at a blank Ideas screen, Fahad built an app that generates trend-based content ideas and sends them to Buffer through the API.
Reading time6 minute read
- Topic
- AI
- Published
Learn how to post on social media from Claude using Buffer.
Reading time7 minute read
- Topic
- AI
- Published
I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Reading time17 minute read
- Topic
- Case Studies
- Published
See how Marin Nedelev, a non-developer, uses Buffer's API with n8n to manage 77 social channels without writing a line of code.
Reading time3 minute read
- Topic
- Analytics
- Published
If you’ve ever wondered how your brand really stacks up, these social media benchmarks will help you understand what “good” looks like.
Reading time13 minute read
- Topic
- TikTok
- Published
In this guide, we’ll go through everything you need to know about TikTok analytics — how to access and read your TikTok analytics, what numbers you should track, and how to use this information to post smarter.
Reading time11 minute read
- Published
In this article, we’ll walk you through everything you need to know about creating and using GIFs effectively.
Reading time14 minute read
- Topic
- Published
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices.
Reading time44 minute read
- Topic
- Published
LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels.
Reading time8 minute read
- Published
In this article, we explore the 8 best free hashtag generators to help your posts get discovered.
Reading time11 minute read
- Published
Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
Reading time20 minute read
- Topic
- Published
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time17 minute read
- Topic
- Published
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time17 minute read
- Topic
- TikTok
- Published
We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time13 minute read
- Published
We pored over millions of posts on Instagram, Facebook, Twitter/X, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Reading time14 minute read
- Topic
- Tools
- Published
Discover 28 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
- Topic
- Email Marketing
- Published
Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Reading time6 minute read
- Topic
- Flow
- Published
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
Reading time8 minute read
- Topic
- Flow
- Published
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Influencer Marketing
- Published
Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).
Reading time19 minute read
- Topic
- Influencer Marketing
- Published
In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs.
Reading time6 minute read
- Topic
- Published
Get ideas for your next LinkedIn carousel from different creators, plus best practices to make this engaging format easy to produce.
Reading time9 minute read
- Published
In this article, we explore the 8 best free hashtag generators to help your posts get discovered.
Reading time11 minute read
- Topic
- AI
- Published
I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Reading time17 minute read
- Published
In this article, we explore the 8 best free hashtag generators to help your posts get discovered.
Reading time11 minute read
- Topic
- AI
- Published
I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Reading time17 minute read
- Published
Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
Reading time20 minute read
- Topic
- TikTok
- Published
Everything you need to know before your first TikTok LIVE, including a step-by-step guide and best practices, along with some ideas to inspire you.
Reading time11 minute read
- Topic
- AI
- Published
Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
- Topic
- Published
How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
Reading time13 minute read
Subscribe to our newsletter, The Weekly Scroll
Social platforms
- Topic
- Bluesky
- Published
A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
- Topic
- Bluesky
- Published
In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
- Topic
- Bluesky
- Published
Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
- Topic
- Published
Facebook paid creators nearly $3 billion in 2025, and new programs like Creator Fast Track are opening more doors. Here's how to make money on Facebook — from content monetization to brand deals.
Reading time13 minute read
- Topic
- Published
Our analysis of 1 million+ Facebook posts found that replying to comments is linked to 9.5% more reactions. Here's the data and how to make it work for you.
Reading time7 minute read
- Topic
- Published
Growing your Facebook following doesn't require a massive ad budget. These strategies can help you build an audience organically — it takes consistency and creativity, but it's totally doable.
Reading time14 minute read
- Published
In this article, we explore the 8 best free hashtag generators to help your posts get discovered.
Reading time11 minute read
- Topic
- Published
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time17 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in May 2026.
Reading time6 minute read
- Topic
- Case Studies
- Published
Shivani Shah had never built with an API before. Using Buffer's API, Claude, and Lovable, she built two tools she now uses every week: a Slack bot that recaps her LinkedIn posting every Friday, and a searchable content library going back to 2023. Here's how she did it.
Reading time6 minute read
- Topic
- Published
Get ideas for your next LinkedIn carousel from different creators, plus best practices to make this engaging format easy to produce.
Reading time9 minute read
- Topic
- Published
We analyzed over 4.8 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Reading time12 minute read
- Published
A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.
Reading time9 minute read
- Topic
- Flow
- Published
From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Reading time11 minute read
- Topic
- Mastodon
- Published
Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.
Reading time4 minute read
- Topic
- Published
Learn how to use Pinterest as a creator or business in 2026 — set up your account, create pins that get discovered, and reach the right audience.
Reading time19 minute read
- Topic
- Published
More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Reading time15 minute read
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Threads
- Published
Replying to Threads comments boosts engagement by 42%, according to our analysis of 128,000 posts. Here's why Threads rewards replies more than any other platform.
Reading time7 minute read
- Topic
- Threads
- Published
Here's a roundup of the top new features they've added since launch — and how each one can help you show up and connect with your audience.
Reading time12 minute read
- Topic
- Threads
- Published
Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
Reading time11 minute read
- Published
In this article, we explore the 8 best free hashtag generators to help your posts get discovered.
Reading time11 minute read
- Topic
- TikTok
- Published
We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time13 minute read
- Topic
- TikTok
- Published
An up-to-date list of the most viral songs and sounds on TikTok in May 2026 — and how to use them to boost your content.
Reading time6 minute read
- Topic
- Published
We analyzed more than 8.7 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time11 minute read
- Topic
- Published
If you’re new to X, or feel like you’re no longer sure how to use Twitter after all the changes, this article has you covered with everything you need to know.
Reading time22 minute read
- Topic
- Published
All the latest details about X's algorithm — plus the timeless strategies creators and brands rely on to build real, lasting momentum.
Reading time14 minute read
- Topic
- YouTube
- Published
Struggling to get your YouTube videos noticed? A few small shifts can make a big difference. Learn 13 practical ways to boost your YouTube views.
Reading time23 minute read
- Topic
- YouTube
- Published
Our analysis of millions of YouTube videos reveals the best times to post both long-form videos and shorts — and the patterns have shifted.
Reading time14 minute read
- Topic
- YouTube
- Published
A step-by-step, data-backed guide to help you make YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.
Reading time10 minute read
Looking for more inspiration?
Browse all postsMore
- Topic
- Open
- Published
We found 7 forgotten cron jobs had been running for five years – here's how we fixed them and what we learned in the process.
Reading time5 minute read
- Topic
- Open
- Published
In this article, Senior Design Engineer David Luhr, breaks down the details behind the new homepage hero on Buffer.com.
Reading time9 minute read
- Topic
- Open
- Published
A few weeks ago, we completed our seventh profit share at Buffer, distributing $377,005 to 75 teammates.
Reading time4 minute read
- Topic
- Buffer News
- Published
Schedule, publish, and manage your social presence from the tools you already use.
Reading time5 minute read
- Topic
- Buffer News
- Published
Join us for 30 days to grow on social media with the Buffer community!
Reading time4 minute read
- Topic
- Buffer News
- Published
We're introducing our refreshed design across Buffer – here's why and how we made it happen.
Reading time4 minute read
- Topic
- Bluesky
- Published
A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
- Topic
- Creator
- Published
Here's how I used Buffer to triple my LinkedIn impressions and grow my newsletter.
Reading time6 minute read
- Topic
- Open
- Published
In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow.
Reading time6 minute read
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
- Topic
- Self-Improvement
- Published
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Reading time17 minute read
- Topic
- Productivity
- Published
I've tried 57 productivity tools in the past year. These are the ones I keep coming back to.
Reading time12 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in May 2026.
Reading time6 minute read
- Topic
- Published
From subscriptions to UGC to merch — discover 12 ways to monetize your Instagram following, even if you don’t have a massive following.
Reading time19 minute read
- Published
You'll recognize some of these social media sites right away. Others might be new to you — and could be exactly what your brand needs to reach the right people.
Reading time20 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in May 2026.
Reading time6 minute read
- Topic
- Published
To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your next story.
Reading time6 minute read
- Topic
- AI
- Published
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
Reading time2 minute read
Try Buffer for free
200,000+ people like you use Buffer to build their brand on social media every month