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How to Get Verified on Twitter: Behind The Blue Checkmark
We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue...
We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
Before we launched our Buffer podcast [https://itunes.apple.com/us/podcast/the-science-of-social-media/id1153119945], so much of our time and energy (99.9% of it,...
How to Quickly Create Great Instagram Stories with Templates
Creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! Get to know Stories Creator and the five free Stories templates we recommend....
How to Create a Social Media Report and Explain It to Your Boss or Client
In this article, we walk through the ins and outs of creating a social media report....
12 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)
Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share...
The Complete Guide to Twitter Polls: What They Are, How They Work and 9 Ways to Use Them
Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog...
Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)
LinkedIn was once a network solely for professional updates and has since turned into a social network in its own right. There are over 850...
The Beginner’s Guide to Using AI for Social Media Scheduling
In this article, we've shared a handbook for those using AI with social media for the first time. Follow it and (we hope) you’ll get the results you’re after....
The Complete, Actionable Guide to Marketing Personas + Free Templates
In this article, Aaron Beashel shares his experiences and learnings from creating marketing personas at several companies over the years....
Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts
In this article, Kevan Lee walks through everything a beginner needs to create an amazing podcast....
How to Get Started with YouTube Shorts
YouTube Shorts are YouTube’s answer to short-form content. The vertical video format. If you want to get your head around YouTube Shorts and possibly incorporate it into your strategy, then this article is for you....
How to Schedule Twitter Threads
There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started....
20 Tools and Resources to Create Images for Social Media
In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools....
The Research & Science Behind Finding Your Best Profile Picture
Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts....
A Practical Guide to Writing Website Copy For People Who Aren’t Professional Copywriters
To really make your brand stand out, you need to effectively communicate the story behind your small business to your audience. While you can connect...