Blog - Page 10

A collection of 2,581 blog posts

TwitterFeb 7, 2024
9 Ways to Grow Your Following on X/Twitter

Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X.

TikTokFeb 6, 2024
9 Lessons From the Ultimate World Cruise Creators Who Have Taken Over TikTok

These TikTokers rose to social media success (and internet fame) in a matter of weeks. Here's their advice for other creators (+ more CruiseTok learnings).

Dark Social: What You Need to Know

Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks.  Here's what you need to know about it.

OpenFeb 1, 2024
Why I’ve Stayed at Buffer for 8 Years, an Open Reflection

When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time among most of my friend group except those who work in more traditional jobs, say in teaching or in government. So why have I stayed? My short answer is usually the same — it’s the people and the product. I truly enjoy wor

The 2024 Social Media Health and Optimization Checklist

Bookmark this checklist to review your social media health periodically.

Small BusinessJan 31, 2024
How I Turned $75 Per Day in Ad Spend Into 1 Million Views on My Instagram Reel With Only 1,000 Followers

Learn the process Samantha Abrahamson followed to find a Reel format that would get the maximum ROI for her social media advertising budget.

YouTubeJan 30, 2024
How to Get More Subscribers on YouTube in 2024

Tried and tested tactics to help you reach a wider audience on YouTube — and convert them to subscribers.

OpenJan 25, 2024
Introducing our Open Salary System: Reflecting on a Decade of Transparent Salaries at Buffer

Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business. I’m proud of the fact that we never took away that transparency, internally or external

Small BusinessJan 25, 2024
How We Turned an Opportunistic Side Hustle Into an 8-Figure Business

Jake and Jess Munday didn’t plan on building a neon sign empire, but some smart decisions along the way helped them turn an exploratory side hustle into a massively successful business.

How to Create a Swipe File for Your Social Media Ideas

Swipe files can be an evergreen source of inspiration for your social media – if you do them right. Here's how.

5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

This article explores five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Email MarketingJan 19, 2024
How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.

LinkedInJan 18, 2024
I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Everything you need to know about using LinkedIn Premium to build your personal brand, increase engagement, and grow your following.

OpenJan 16, 2024
Our First Fixathon: How We Squashed 44 Bugs in One Week

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.)  This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.  Fixathon = a week where our 29-person engineering team spent a whole week focused on fixing bugs.  By the end of the we

Content MarketingJan 15, 2024
What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.

FlowJan 12, 2024
A 2024 Guide to the YouTube Algorithm: Everything You Need to Know to Boost Your Content

In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.

Small BusinessJan 11, 2024
How I Grew My Business to Multiple Six Figures by Embracing AI (And How I'll Use it in 2024)

Like many business owners, Lexi Hartmann was originally afraid of AI — before she found these powerful ways it could move her company forward.

I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

My best tips on surviving and potentially thriving in the cut-throat world of content creation.

Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Kickstart your 2024 social media calendar by mapping out all the year's important official (and goofy, unofficial) holidays.

LinkedInJan 8, 2024
How to Get More Followers on LinkedIn

In this article, we’ll give you the definitive guide to increasing your LinkedIn following and making it a major part of your social strategy.

Zero-Click Content: What It Is and Why You Should Create It

Zero-click content is a valuable strategy for creating content on social media – here's what it is and why you should be creating it.

LinkedInJan 3, 2024
How to Use LinkedIn for Business in 2024: The Ultimate Guide to LinkedIn Company Pages

Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.

Small BusinessJan 3, 2024
How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business

Kirstie Wang never planned on her side hustle becoming her full-time job, but a few key approaches led to unexpected growth in her business.

ThreadsJan 2, 2024
Here’s Every New Feature Threads Has Built Since Launch (+ How to Use Them)

All the new features on Threads by Instagram, plus how to use them to grow your following.