Blog - Page 10

A collection of 2,424 blog posts

OpenApr 21, 2023
Some Remote Workers Struggle With Leaving Home: Here’s How We Handle it at Buffer

For some, remote work can lead to feelings of loneliness and isolation. I recount my own experience working from home as well as share how my Buffer colleagues manage to have active social lives while WFH.

FlowApr 20, 2023
Growing to Over 70k TikTok Followers: How One Creator Did It

In this interview, we speak to Katie Xu about her unconventional approach to advising creators and look at her plans for growth as a creator.

Small BusinessApr 19, 2023
I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to $270K+ in Revenue

Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.

OpenApr 18, 2023
Four-Day Workweek Update: Here’s How The Buffer Team is Feeling About It, Three Years In

With the four-day workweek gaining traction worldwide, we thought it was about time to check in, yet again, with the folks working at Buffer about what it’s like to work four days a week.

OpenApr 17, 2023
Why We Invest In Internal Documentation on Buffer’s Customer Advocacy Team

Imagine that you are the only teammate online today in the Australian time zone in your company. You work in customer support and are trying to help multiple customers with questions that you’ve never come across before, and you can’t ask your teammates who won’t be online for at least another six hours. You feel isolated and demoralized, and these customers are losing their patience… Or, what if you just joined a new company and your new teammates are welcoming and friendly, and they tell you

What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)

Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Here’s everything you need to know about how to become a social media manager.

FlowApr 12, 2023
How Monetized Content Has Supported my Retail Store to Build a Six-Figure Business

Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.

Buffer NewsApr 11, 2023
Why we’re doubling down on AI at Buffer

Buffer’s AI just got smarter. Powerful new functionality helps you rephrase, summarize and even expand your content.

FlowApr 6, 2023
All of LinkedIn’s Latest Features And How Creators Are Using Them

LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.

Buffer NewsApr 5, 2023
Introducing Buffer's Revamped Zapier Integration

We’re excited to launch our completely revamped Zapier integration, enabling you to share your content to and from thousands of apps.

Case StudiesApr 4, 2023
How Passionfroot's Creator Akta Streamlines Content Scheduling with Buffer

Learn how Akta, the creator at Passionfroot, uses Buffer to streamline her content scheduling process and grow Passionfroot's following on Instagram and LinkedIn.

FlowApr 3, 2023
6 Ideas for Celebrating Earth Day in 2023

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.

OpenApr 3, 2023
TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare

Here we go again. If you work in social media, it’s nothing new to adapt and change your strategy based on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻‍♀️) But, of course, we wish you didn’t have to. The latest wave for social media marketers and creators is that TikTok might be banned in the U.S. The short-form video app has become one of the most widely-used social media platforms and is credited with impacting trends and cultural shifts.

FlowApr 3, 2023
Creators Unlocked: Dre Fox on Her Journey to Creatorpreneurship

In this interview, Dre Fox shares her insights about growing a business as a creator.

FlowMar 30, 2023
Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.

Mar 30, 2023
Alternatives to Hootsuite: How Buffer and Hootsuite Compare

Hootsuite discontinued its free plan on March 31st, 2023. This blog documents how Buffer’s plans compares with Hootsuite's.

What is a UGC Creator and How to Become One in 2024 (ft. Advice from Experts)

If you’ve been wondering what it takes to be a UGC creator and how you can get started, this article is for you. Speaking to people on either side of this unique brand-creator relationship, this guide will answer your questions and put you on track to becoming a UGC creator

FlowMar 23, 2023
To Niche or Not To Niche: Guidance from Creators on Picking A Lane

In this article, we'll explore both sides of picking a niche and guide you on how to find one that works for you.

Small BusinessMar 23, 2023
What’s in a Brand? A Step-by-Step Guide for Companies at Every Size

These days, the strongest brands out there have a clear “why.” During every interaction with a business, customers are clear on why it exists, why it stands out, and why they should buy from it. Here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.

FlowMar 22, 2023
How I Use AI Writing Tools as a Content Writer

In a previous blog post, I discussed my hesitation towards AI writing tools. Since then, I've decided to step out of my comfort zone and incorporate AI into my writing. Here's how that went.

Small BusinessMar 20, 2023
Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business

Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.

FlowMar 16, 2023
Creators Unlocked: Jayde Powell on Showing Up Authentically As A Creator

What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. Check out the other interviews here. Welcome to the first installment of our new series, 🔓 Creators Unlocked, where we speak with creators to und

FlowMar 15, 2023
The Old-School Marketing Approach I Swear By for Growing My Business

One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.

FlowMar 13, 2023
How This TikToker Landed Over 100 Brand Deals

Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.