Blog - Page 3

A collection of 2,424 blog posts

FlowDec 20, 2023
17 Pop Culture Moments That Blew Up on Social Media in 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.

How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month

As a Gen X founder, Alice Kim didn’t think initially TikTok was for her, but she managed to see huge business growth from the platform. Learn how.

Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

When Jen Street noticed her business’ online ads becoming less successful, she pivoted instead of panicked. Learn the approaches she’s using in the new year.

LinkedInDec 14, 2023
9+ Ideas for Your Next LinkedIn Carousel (+Examples)

In this article, get ideas for your next LinkedIn carousel from different creators plus best practices to make this engaging format easy to produce.

7 Creators On The Systems That Support Their Content Creation

In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology.

InstagramDec 11, 2023
I Got Meta Verified on Instagram — Here’s My Honest Review

I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.

5 Tips That Made Me A Consistent Content Creator

In this article, Jeremiah Ajayi shares five tips for improving consistency as a content creator.

TwitterDec 6, 2023
How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.

The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.

How We Built Our Guest Posting Program

In this article, I share how the Buffer Guest Posting Program came to be.

Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)

Create your own social media calendar with a step-by-step guide, or use this free calendar template to get planning right away.

OpenDec 1, 2023
I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

As a new Bufferoo, I asked my teammates how to thrive at the company. Their guidance will stay with me for the rest of my career — and it might help you, too.

LinkedInNov 30, 2023
42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too

In this article, I will share all the key strategies that have helped me grow to over 42,000 followers and how you can apply them to your LinkedIn.

We Checked in on the Social Media Predictions We Made for 2023 – Here's How They Performed

Here's a look at the social media and creator economy predictions for 2023 and how they turned out.

AINov 28, 2023
I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

I answer one of the AI questions that creators might be deeply curious about: how does AI-generated content perform on LinkedIn.

Small BusinessNov 27, 2023
How This Founder Built a $5 Million Product Business With No Experience in Product Development

Lisa Lane shares the investments and lessons that have helped her successfully grow a product business, even without experience.

Small BusinessNov 21, 2023
How These Businesses are Posting on Social Media for Small Business Saturday in 2023

For small businesses, a little visibility can go a long way. And there’s no better time for visibility than Small Business Saturday. In this article, we share some of what our favourite small businesses are posting on Small Business Saturday.

Holiday SeasonNov 20, 2023
4 Alternative Ways to Approach Black Friday on Social Media in 2023

Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses.

TwitterNov 16, 2023
I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

In this article, I assess how X Premium affected the performance of my posts and whether it's worth it.

InstagramNov 15, 2023
How to Find Trending Audio on Instagram (+ 13 of the Best From 2023)

If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place. In this article, I’ll guide you through all the methods you can use to find the most popular music and sounds on Instagram before they drop off the charts.

Small BusinessNov 14, 2023
5 Tips for Turning Your Social Media Following Into a Paid Membership Community

A community business strategist gives her best tips for monetizing your social media audience through the power of community.

Brand MarketingNov 13, 2023
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.

Small BusinessNov 9, 2023
I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend

Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.

OpenNov 9, 2023
Buffer is Remote but not Async-First, Here's Why

With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best. Some remote companies are async first. A few are even fully async with no live ca