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Blog - Page 9

A collection of 2,476 blog posts

FlowAug 24, 2023
5 Tips from Jay Clouse for Growing As A Creator

Dive into how Jay Clouse thinks about content creation for his creator business and his advice for creators.

FlowAug 23, 2023
Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.

FlowAug 22, 2023
Aligning Purpose and Profit Isn't Just a Nice Idea—It's Helping Me Build a $500,000 Per Year Business

Succeeding as an entrepreneur is never easy—succeeding as a social good business is even harder. Learn how this first-time business owner made it happen.

FlowAug 17, 2023
How this Creator Used Business Strategy to Grow on TikTok

From the story of how her tagline came to be, to choosing a lucrative niche, to thinking like a one-person content agency, Dulma Altan’s creator journey is a treasure trove of insights for aspiring creators.

OpenAug 16, 2023
Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. A lot has changed over the last nine years, and we want to share some of the learnings and insights gained from looking back at our numbers. We’re also happy to share a more su

FlowAug 16, 2023
Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

How Chris Norton scaled his PR agency to a successful, seven-figure powerhouse.

FlowAug 14, 2023
What You Need to Know About TikTok Analytics

In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.

OpenAug 10, 2023
How We Run Performance Reviews At Buffer And Why I Have Mixed Feelings About Them

For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to each other openly and regularly. (We even experimented with doing feedback transparently, but we went away from that practice — one of the few times we’ve scaled back a transparency experiment!) And lastly, every teammate had a regular mastermind with another team member, which oft

FlowAug 10, 2023
What You Need to Know About Instagram Broadcast Channels (And How to Create Them)

Instagram's broadcast channels feature allows creators send one-to-many messaging. Here's what you need to know about the feature and how to use it.

Buffer NewsAug 9, 2023
Introducing Our New Roadmap: Buffer Suggestions

We have a brand-new feedback hub and roadmap! See every feature request that has been submitted by the community, vote or comment on your favorite ideas, or submit your own suggestion. We'll notify you when a feature goes from being “Planned” to “In Progress” to “Complete”.

FlowAug 9, 2023
How I Scaled My Small Business From Farmer's Market Stall to National Brand

This founder never planned on having a national CPG brand but ended up as a Whole Foods staple. Learn the tactics that helped her grow.

FlowAug 8, 2023
How This Freelancer Built a Thriving Career While Navigating Chronic Illness

Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.

FlowAug 7, 2023
I’ve Written 100+ Articles on the Buffer Blog: Here’s A Look At My Process

I’ve documented some background about my time at Buffer, my writing process, and my advice for current and aspiring content writers

OpenAug 4, 2023
How We’re Reorganizing 216 Articles in Our Help Center

Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer for our customers, had become just that. Don’t get me wrong, there’s a ton of great content in there. That’s the problem, though. There’s just too much, and the content has started to become less and less reflective of Buffer: the product it is meant to support. There are four of us on the team w

OpenAug 3, 2023
We’re Opening A Talent Pool — Here’s What To Do If You’re Interested

We’re opening up a Talent Pool! In this post, we outline why and what you'll need to know to join.

FlowAug 3, 2023
All About Threads: What You Need to Know About Instagram’s New App

Threads is a new text-based app by Instagram. Here's what you need to know.

FlowAug 2, 2023
How I Built a Profitable Newsletter Business

Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.

FlowAug 1, 2023
I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.

Guides & CoursesJul 31, 2023
10 Beginner Social Media Strategies

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media! And many of these end up revealing great opportunities for growth. We’d love to help with some ideas if you’re just getting st

FlowJul 31, 2023
10 Examples of How Content Creators and Teams Are Using AI

To help you define the place of AI in your creative process, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.

FlowJul 27, 2023
Ask Buffer: How to Create High Quality Content

In this article, we’ll offer guidelines and advice to help you treat your content more intentionally, to deliver consistent, high-quality content.

Buffer NewsJul 26, 2023
The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

It was our annual Build Week at Buffer! Which means new features, new tools, and more ways for you get involved!

FlowJul 25, 2023
How To Start A Newsletter

In this article, we’ll be sharing the steps to starting your own newsletter.

FlowJul 20, 2023
How to Build a Sustainable (And Profitable) Content Creation Workflow

In this article, Matt Giaro shares systems and mental models for maintaining a sustainable content creation workflow.