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Blog - Page 4

A collection of 2,476 blog posts

Small BusinessMar 5, 2024
Pivoting to D2C Helped us Grow by 267% in 1 Month: Here's How We Did It

Learn why and how Anja Skodda shifted distribution strategies for her pet food company, and the impressive results it’s helped her achieve.

FlowMar 4, 2024
11 Best Productivity Apps For Social Media Marketers

Productivity tools can be a game-changer if you are a social media marketing professional. From Francesco's years of experience reviewing productivity tools and software, these are the best for your role and job.

OpenMar 1, 2024
How to Handle a Retreat: 16 Tips from Bufferoos as We Head to Cancún

The Buffer team is heading out on our first retreat since 2019! I asked the retreat veterans for advice on making the most of the trip as a newbie.

FlowFeb 29, 2024
How This Car Rental Business Used Its Google Business Profile to Grow Online

Learn how this small car rental business optimizes its Google Business Profile so you can do the same for your operation.

FlowFeb 28, 2024
How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)

Learn from expert Justin Moore how to craft your pricing strategy as a creator.

15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

From sharing learnings with other creators to finding and negotiating brand deals, these communities are a treasure trove for influencers and professional creators.

TwitterFeb 26, 2024
The Best Time to Post on Twitter/X in 2024: 1 Million Tweets Analyzed

We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

How to leverage direct messages to build your network, whether you’re looking to find new customers or build your personal brand. You'll also find templates and real examples that have worked for pro writers.

Small BusinessFeb 21, 2024
YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

Learn how the Galan Leather co-founder has used an ongoing micro-influencer strategy to grow his small brand.

Small BusinessFeb 20, 2024
How I’ve Used Speaking to Develop a Sales Funnel With a 10-25% Conversion Rate

Learn the exact funnel Ziza Natur uses to turn speaking gigs and podcast opportunities into paying customers for her coaching business.

ThreadsFeb 19, 2024
9 Things You Need to Know About the Threads Algorithm (According to The Threads Team)

Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.

InstagramFeb 16, 2024
How to Schedule Instagram Stories: 2024 Guide

How to schedule Instagram Stories, step-by-step, and plus tips and tricks to get the most out of your content.

TikTokFeb 15, 2024
What You Need to Know About the TikTok Creator Rewards Program

In this article, we break down what you need to know about the TikTok Creativity Program.

FlowFeb 14, 2024
20+ Podcasts You’ll Want in Your Feed in 2024

Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.

9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

Out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.

OpenFeb 9, 2024
Hospitality in Software: Buffer’s Approach to Customer Support

How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers? This is a question that is always on my mind.  Delivering exceptional customer support has always been at the core of Buffer’s mission. Over the years, we've taken pride in our unwavering commitment to customer satisfaction and our dedicated support team's ability to go the extra mile.  What we have found is that as your volume and team size scale, it can be trickier to

FlowFeb 9, 2024
How LinkedIn’s Algorithm Works, According to the LinkedIn Team

In this article, we’ll highlight the key points from the LinkedIn team about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

How These LinkedIn Creators Are Planning for 2024

We spoke to 4 LinkedIn creators about their strategies for 2024 – here's what they had to say.

TwitterFeb 7, 2024
9 Ways to Grow Your Following on X/Twitter

Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X.

TikTokFeb 6, 2024
9 Lessons From the Ultimate World Cruise Creators Who Have Taken Over TikTok

These TikTokers rose to social media success (and internet fame) in a matter of weeks. Here's their advice for other creators (+ more CruiseTok learnings).

Dark Social: What You Need to Know

Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks.  Here's what you need to know about it.

OpenFeb 1, 2024
Why I’ve Stayed at Buffer for 8 Years, an Open Reflection

When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time among most of my friend group except those who work in more traditional jobs, say in teaching or in government. So why have I stayed? My short answer is usually the same — it’s the people and the product. I truly enjoy wor

The 2024 Social Media Health and Optimization Checklist

Bookmark this checklist to review your social media health periodically.

Small BusinessJan 31, 2024
How I Turned $75 Per Day in Ad Spend Into 1 Million Views on My Instagram Reel With Only 1,000 Followers

Learn the process Samantha Abrahamson followed to find a Reel format that would get the maximum ROI for her social media advertising budget.