Blog - Page 2

A collection of 2,581 blog posts

21+ Free Stock Image Sites to Find Photos (+ for Commercial Use)

Must-bookmark sites and tools to help you find free, high-quality images for your social media and marketing content

CreatorNov 12, 2024
‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.

TikTokNov 11, 2024
How to Go Viral on TikTok: 10 Actionable Tips (With Examples)

There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.

How to Perform a Competitor Analysis (with Examples and Template)

Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research

Small BusinessNov 6, 2024
I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend

Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.

YouTubeNov 5, 2024
How to Get More Views on Your YouTube Videos: 13 Tips (With Examples)

Trying to get more views on YouTube can feel like screaming into the void. In this article, I’ll share 13 actionable strategies to get more views on YouTube.

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore.

InstagramOct 31, 2024
29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Get unstuck with 29 creative Instagram post ideas and examples from brands and creators who are nailing it.

Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads

The Meta ad library is a database of all the ads running on Meta’s platforms. Here’s a guide on using this tool effectively.

InstagramOct 29, 2024
10 Simple Tips to Increase Your Instagram Engagement

Instagram engagement goes beyond the simple metric of follower count – here are 10 tips to increase it.

ToolsOct 28, 2024
29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Discover 29 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.

7 Tips for Managing Multiple Social Media Accounts Like a Pro

This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.

InstagramOct 23, 2024
Data Shows Instagram Reels are Best For Reach — But Not Engagement

A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years.

FlowOct 22, 2024
14 Must-Try AI Social Media Content Creation Tools in 2024

Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.

ThreadsOct 21, 2024
How to Get More Followers on Threads: 9 Tactics to Help You Grow

Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.

FlowOct 17, 2024
3 Nonprofit Marketing Tactics That Every Small Business Should Try

Learn three nonprofit marketing tactics for your small business.

InstagramOct 16, 2024
What You Need to Know About Instagram Broadcast Channels (+ How to Create Them)

Instagram Broadcast Channels offer a unique way to connect with your most engaged followers. Here's everything you need to know about creating yours.

How 1.2 Million Posts Created with Buffer’s AI Assistant Performed vs Human-Only — and What That Means for Your Content

We analyzed engagement rates across Facebook, LinkedIn, Pinterest, Threads, TikTok, Twitter, and YouTube to discover how AI-assisted content performs compared to human-only content in terms of engagement.

OpenOct 10, 2024
We’re Sunsetting Pablo, Remix, and Stories Creator

Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story. They’ve taught us lessons and helped us connect with a wider audience. In Pablo’s case, the idea for this tool happene

How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Your ‘About Us’ page helps your audience connect with your brand on a deeper level. Here are the ten best About Us pages of creators and small businesses to take inspiration from.

Small BusinessOct 9, 2024
I Raised $463,000 With Equity Crowdfunding: What I Wish More Business Owners Knew About This Funding Path

Sachi Singh is the founder and CEO of Rootless, a startup focused on bringing seaweed-powered hormonal health solutions into your daily life.

InstagramOct 8, 2024
How to Schedule Instagram Posts (For Free): Step-by-Step Guide to 2 Options

Exactly how to schedule posts on Instagram to improve your consistency and performance on social media.

FacebookOct 7, 2024
The Ideal Facebook Cover Photo Size and How To Make Yours Stand Out (+ 11 Ideas and Examples)

The exact Facebook cover photo sizes for desktop and mobile, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples.

OpenOct 4, 2024
Buffer’s Recent Performance and What Our Team Has Been Doing About It

If you use Buffer, you might have experienced us having more downtime than usual recently. We want to start with an apology for not sharing more transparently along the way what’s been happening. We’ve been caught up in the work and haven’t invested enough in communicating with our community, and we’re so sorry about this misstep. We know some of our customers have had a frustrating time using Buffer recently and we need to do better by you.  This past August and September were the months we’ve