Blog - Page 8

A collection of 2,424 blog posts

Online MarketingJun 28, 2023
Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Over the past two years, Buffer’s Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she’s learned along the way.

Buffer vs. Sked Social: Nine Key Differences

Selecting the perfect social media management tool can be an overwhelming task. There are dozens of options available and hundreds of features to compare. But don't worry, we at Buffer are here to help you make an informed decision by comparing our platform with another popular choice: Sked Social. To assist you in finding the right solution for your social media management needs, we've compiled a list of key differences between Buffer and Sked Social. Let's dive in! 🚀 Nine Major Difference

How We’re Successfully Repurposing Content at Buffer

Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted. We’ve been us

FlowJun 22, 2023
How This Creator Turned $20 Into 40k+ Social Media Followers

Jahleane Dolne's built an audience of over 40,000 across her social media. In this article, she shares her experiences and advice for creators.

FlowJun 20, 2023
I Took My Side Hustle Full-Time One Year Ago—Here’s What I’ve Learned

Within a year, Alexa Nizam took her side hustle full-time after leaving her salaried job. In this article, she shares some of the lessons she's learned in the process.

Buffer vs. eClincher: A Detailed Comparison of Key Differences

Finding the perfect social media management tool can be a challenging task, with numerous options and features to consider. As a (let’s face it) biased Buffer employee, I’ve tried my best to compare the two from a neutral point of view to help you make an informed decision. In this article, we'll explore the key differences between Buffer and eClincher to assist you in finding the right solution for your social media management needs. So, let’s compare the two 👇 Seven Key Differences Betwee

OpenJun 19, 2023
How Buffer’s Content Team Uses AI

In this article, the Buffer Content team shares exactly how and where we use AI in our work.

FlowJun 15, 2023
How This Ex-TikTok Employee Approaches Being A Creator

Ayomi Samaraweera details her experience in the creator economy and shares her top lessons and advice in this installment of Creators Unlocked.

OpenJun 15, 2023
How We Connect Our Engineers Directly To Buffer Customers with Customer Engineering Days

While connecting the team to our customers has always been a priority for us at Buffer, how the team has connected with customers has changed quite a bit over the years. When I first joined Buffer in 2015, the team would have a dedicated time when everyone would spend an hour answering customer support emails at our annual company retreat. During these sessions, our Customer Advocates would provide support for the entire Buffer team as they answered customer emails. It was an awesome bonding ex

FlowJun 14, 2023
How to Build a Personal Brand (Using A Simple Framework)

In this article, we’ll walk you through a step-by-step framework for building your personal brand.

FlowJun 13, 2023
How to Automate Your Content Repurposing in 5 Steps (From Someone Who Has Done It!)

In this article, Anna Burgess Yang details how the automation process she uses for content repurposing.

Buffer NewsJun 12, 2023
Now You Can Use Buffer With Your Instagram Creator Account

We couldn’t be more excited for this one. You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot. We’ve been limited by Meta’s API only to allow Buffer users to connect Instagram Business accounts — until today. Manage all of your professional Instagram p

Buffer vs. Agorapulse: A Side-by-Side Showdown for Social Media Managers

Navigating the crowded space of social media management tools can be quite a challenge. There are heaps of tools and dozens of features to rank and compare. So, to help you out, we’ve done the hard work for you. We have pitted Buffer and Agorapulse against each other to help you make a well-informed decision based on key features. Without further ado, let's dive into eleven key differences between these two platforms that all potential users should consider. 🚀 Eleven Key Differences 1. Av

FlowJun 12, 2023
The "Instagram Ranking Explained" Explainer for Creators (+Advice)

Thanks to the platform's transparency, we’ve pulled a few key points about how the Instagram algorithm works and looked into how creators might benefit.

OpenJun 9, 2023
The Content Writer Role at Buffer: What We Looked For In Applications

Here are six reasons we didn't move some Content Writer applications forward and more about our application process.

The Document of All Documents: How Our Customer Advocacy Team Works With Information Overwhelm

We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. But along with being able to access all of it comes the challenge of organizing, finessing, and presenting it. Composing a new marketing email for your small business, drafting slides for a presentation to your grad students, and drafting an iconic Twitter thread? You’ve got an ocean of info that you’ve g

FlowJun 8, 2023
How to Balance Content Creation as a Multifaceted Entrepreneur (According to an Expert)

In this article, Lloyd George shares invaluable insights and advice for aspiring creators who want to balance entrepreneurship with content.

YouTubeJun 7, 2023
Introducing: YouTube Shorts Scheduling

You can now schedule YouTube Shorts with Buffer! Grow your audience with content planning and scheduling features, and share vertical videos to all of your favorite platforms in one place.

FlowJun 6, 2023
This Instagram Post Doubled My Following—Here’s the Template and Strategy I Use to Keep Engagement High

"My hand is shaking. How can I draw?"   This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. View this post on Instagram A post shared by ANNA SOKOLOVA (@annasokolovaartist) This type of virality wasn’t always the norm for me. When I started working as a professional illustrator and artist more than 15 years ago, I ignored social media for a long time. But when I started teach

FlowJun 5, 2023
Giving Things Away for Free Has Helped Me Build a Six-Figure Business

Sharing your knowledge for free can be scary as a service provider, but this founder has found it builds her business while supporting a more equitable world.

OpenJun 2, 2023
Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life

Meet Sophie, a Senior Growth Marketing Manager and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

YouTubeJun 1, 2023
From Zero to 30K YouTube Subscribers in Six Months, How This Creator Did It

In this interview, we dive into the strategies and techniques that YouTube creator, Paul O'Malley, used to rapidly grow his channel from zero to 30,000 subscribers.

Creator Longevity: 4 Tips for Building a Lasting Content Career

In this article, we’ll cover some things that ensure content creators can build a lifelong career and practical advice for ensuring longevity.

Buffer vs. Later: Which Social Media Management Tool Is Right for You?

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we'll compare Buffer with Later to help you decide which one best suits your needs. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1) Free Plan Offerings When you're starting to grow your social media presence, a free plan is a cost-effective way to get started.