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Blog - Page 7

A collection of 2,484 blog posts

TwitterNov 16, 2023
I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

In this article, I assess how X Premium affected the performance of my posts and whether it's worth it.

Small BusinessNov 14, 2023
5 Tips for Turning Your Social Media Following Into a Paid Membership Community

A community business strategist gives her best tips for monetizing your social media audience through the power of community.

Brand MarketingNov 13, 2023
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.

Small BusinessNov 9, 2023
I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend

Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.

OpenNov 9, 2023
Buffer is Remote but not Async-First, Here's Why

With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best. Some remote companies are async first. A few are even fully async with no live ca

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

Small BusinessNov 7, 2023
How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

InstagramNov 6, 2023
11 Places to Find Scroll-stopping Instagram Templates for your Posts, Stories, and Reels

If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.

What Are Facebook Reels? (Plus, How to Post Them)

We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to learn how.

I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.

11 Ways the Buffer Team and Community are Using Tags

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to

Buffer NewsOct 31, 2023
Introducing Tags: Organize and Categorize Your Content

Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.

LinkedInOct 30, 2023
5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.

How to Schedule Posts to Bluesky and Cross-post from Other Platforms

This simple shortcut will help you cross-post and schedule posts to Bluesky with your iPhone.

Small BusinessOct 25, 2023
From $400 to $180,000: How This Founder Bootstrapped a Six-Figure Business

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

Small BusinessOct 24, 2023
How I've Grown To 6 Figures In 3+ Years As A Content Agency Owner

Here are five lessons Laura Martisiute learned along the path of small business ownership

News and TrendsOct 23, 2023
Monday Social Media News Roundup: Week of October 23rd

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.

Buffer NewsOct 19, 2023
Fancy a Challenge? 2x Your Growth in 2 Weeks with the AI Accelerator

Fancy a challenge? Why not try to double your growth in two weeks?  That’s the goal of the AI Accelerator, Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. What’s the AI Accelerator? This isn't just another online course. It's a unique two-week journey curated by Buffer to help you level up your social media game.  Here's a breakdown of what's included: 1. Eight AI Lessons: Dive into the world of AI and learn how to create posts that truly

Small BusinessOct 19, 2023
Bootstrapping a $30 Million Dollar Company: The Strategies Behind Our Decade of Growth

Peek behind the curtain at the strategies that helped this bootstrapped founder grow a multi-million dollar company.

News and TrendsOct 18, 2023
9 New Instagram Features and How to Use Them

From AI stickers to Broadcast Channels, here's everything you need to know about Instagram’s latest features, with a step-by-step guide to using them all.

Oct 17, 2023
50 AI Prompts for Better Social Posts

Here are 50 prompts you can tell AI to generate better social media posts. Reach more fans, engage more people, and generate more followers by stealing these prompts.

Buffer NewsOct 17, 2023
Introducing AI made for Social Media — Buffer’s AI Assistant

Create AI-tailored content, designed specifically for your audience and social network. Available to all (for free)!

News and TrendsOct 16, 2023
Meta's AI Celebrities, TikTok's Legal Tussles, And Gen Z's Love of LinkedIn: Monday Social Media News Roundup

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor

FlowOct 16, 2023
How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for your social media.