Blog - Page 1

A collection of 2,465 blog posts

6 Social Listening Tools and What They’re Best for (With Alternatives)

Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.

OpenJan 15, 2025
TikTok 'Ban' Bill Signed into Law: What It Means for Buffer and How Creators & Marketers Can Prepare

TikTok's parent company must divest the app or face a ban in the U.S. Here's everything we know, plus how to plan ahead.

ToolsJan 15, 2025
Best Video Editing Software in 2025 — 15 Free + Paid Tools

A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.

InstagramJan 14, 2025
How to Increase Your Reach on Instagram: 14 Actionable and Easy Methods (For Every Content Type)

Want to get more views on Instagram but don’t know where to begin? Here are 14 no-fluff, actionable ways to increase your Instagram reach.

7 Predictions for Social Media in 2025 from Creator Economy Experts

We asked 11 experts for their social media predictions for 2025 – here's what they had to say.

TikTokJan 9, 2025
How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising

This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.

Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence.

Buffer NewsJan 8, 2025
New Year, New Habits: Build Your Creative Consistency in 30 Days with Creator Camp

Join us for 30 days, starting January 15 to post consistently to social media!

AIJan 7, 2025
28 AI Marketing Tools to Save Time and Boost Performance

Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.

InstagramJan 6, 2025
The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

BlueskyDec 19, 2024
Subscriptions and Monetization are Coming to Bluesky — Here's How They’ll Work

Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

Why and How We Close Buffer For The Last Week Of The Year

Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.

AIDec 18, 2024
A Guide to Using Apple’s Image Playground in Buffer

Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.

We Checked In On Social Media Trend Predictions for 2024 — Here’s What Came True and What Didn’t

At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced turning point, making it difficult to imagine what would come next. That’s why, when asking experts for their 2024 social media predictions at the start of this year, we intentionally foc

22 Pop Culture Moments That Blew Up on Social Media in 2024

From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).

Buffer NewsDec 17, 2024
What’s New in Buffer: 15+ New Features & Updates We Made In 2024

Discover everything Buffer shipped in 2024 to help you create, schedule, and manage social media. From new tools like kanban boards to support for Threads and Bluesky, explore the updates designed to make content creation easier for you.

12 Best URL Shorteners to Shrink Your Links in 2025

URL shorteners save precious character space. But not all tools are created equal. Compare 12 top options for different use cases, including free tools.

DataDec 12, 2024
From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.

YouTubeDec 11, 2024
Music for YouTube Videos: The Lowdown on Licenses + 15 Sites to Find Tracks for Your Next Project

Discover 15 reliable places to find music for YouTube videos, from free options to premium services. Plus, learn music licensing basics to protect your channel.

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.

How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal processing isn't an o

News and TrendsDec 6, 2024
The Weekly Scroll Newsletter: 6th Dec, 2024

Tips, news & Buffer updates for your social media journey

23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Whether you’re a creator or social media marketer, small business, or enterprise, there’s an analytics tool in here for you.

TikTokDec 4, 2024
How to Get More Followers on TikTok in 2025

Get tips and strategies to help you grow your TikTok following whether you're a TikTok newbie or looking to take your account to the next level.