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Blog - Page 5

A collection of 2,476 blog posts

YouTubeJan 30, 2024
How to Get More Subscribers on YouTube in 2024

Tried and tested tactics to help you reach a wider audience on YouTube — and convert them to subscribers.

OpenJan 25, 2024
Introducing our Open Salary System: Reflecting on a Decade of Transparent Salaries at Buffer

Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business. I’m proud of the fact that we never took away that transparency, internally or external

Small BusinessJan 25, 2024
How We Turned an Opportunistic Side Hustle Into an 8-Figure Business

Jake and Jess Munday didn’t plan on building a neon sign empire, but some smart decisions along the way helped them turn an exploratory side hustle into a massively successful business.

How to Create a Swipe File for Your Social Media Ideas

Swipe files can be an evergreen source of inspiration for your social media – if you do them right. Here's how.

ThreadsJan 23, 2024
How to Grow on Threads: 9 Learnings from the Buffer Team

In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram's new platform.

5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

This article explores five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Email MarketingJan 19, 2024
How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.

LinkedInJan 18, 2024
I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Everything you need to know about using LinkedIn Premium to build your personal brand, increase engagement, and grow your following.

OpenJan 16, 2024
Our First Fixathon: How We Squashed 44 Bugs in One Week

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.)  This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.  Fixathon = a week where our 29-person engineering team spent a whole week focused on fixing bugs.  By the end of the we

Content MarketingJan 15, 2024
What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.

FlowJan 12, 2024
A 2024 Guide to the YouTube Algorithm: Everything You Need to Know to Boost Your Content

In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.

Small BusinessJan 11, 2024
How I Grew My Business to Multiple Six Figures by Embracing AI (And How I'll Use it in 2024)

Like many business owners, Lexi Hartmann was originally afraid of AI — before she found these powerful ways it could move her company forward.

I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

My best tips on surviving and potentially thriving in the cut-throat world of content creation.

Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Kickstart your 2024 social media calendar by mapping out all the year's important official (and goofy, unofficial) holidays.

LinkedInJan 8, 2024
How to Get More Followers on LinkedIn

In this article, we’ll give you the definitive guide to increasing your LinkedIn following and making it a major part of your social strategy.

Zero-Click Content: What It Is and Why You Should Create It

Zero-click content is a valuable strategy for creating content on social media – here's what it is and why you should be creating it.

LinkedInJan 3, 2024
How to Use LinkedIn for Business in 2024: The Ultimate Guide to LinkedIn Company Pages

Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.

Small BusinessJan 3, 2024
How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business

Kirstie Wang never planned on her side hustle becoming her full-time job, but a few key approaches led to unexpected growth in her business.

ThreadsJan 2, 2024
Here’s Every New Feature Threads Has Built Since Launch (+ How to Use Them)

All the new features on Threads by Instagram, plus how to use them to grow your following.

FlowDec 21, 2023
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Mitra analyzes the top-performing social media posts of 2023 across platforms and why they did well.

Buffer NewsDec 20, 2023
How Buffer Has Changed: Unpacking Every Feature We Built in 2023

In total 26 new features were added to Buffer in 2023. Here are some of the things you may have missed—plus a look at what's to come in 2024.

FlowDec 20, 2023
17 Pop Culture Moments That Blew Up on Social Media in 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.

How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month

As a Gen X founder, Alice Kim didn’t think initially TikTok was for her, but she managed to see huge business growth from the platform. Learn how.