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Blog - Page 6

A collection of 2,488 blog posts

Content MarketingJan 15, 2024
What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.

FlowJan 12, 2024
A 2024 Guide to the YouTube Algorithm: Everything You Need to Know to Boost Your Content

In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.

Small BusinessJan 11, 2024
How I Grew My Business to Multiple Six Figures by Embracing AI (And How I'll Use it in 2024)

Like many business owners, Lexi Hartmann was originally afraid of AI — before she found these powerful ways it could move her company forward.

I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

My best tips on surviving and potentially thriving in the cut-throat world of content creation.

Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Kickstart your 2024 social media calendar by mapping out all the year's important official (and goofy, unofficial) holidays.

LinkedInJan 8, 2024
How to Get More Followers on LinkedIn

In this article, we’ll give you the definitive guide to increasing your LinkedIn following and making it a major part of your social strategy.

Zero-Click Content: What It Is and Why You Should Create It

Zero-click content is a valuable strategy for creating content on social media – here's what it is and why you should be creating it.

LinkedInJan 3, 2024
How to Use LinkedIn for Business in 2024: The Ultimate Guide to LinkedIn Company Pages

Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.

Small BusinessJan 3, 2024
How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business

Kirstie Wang never planned on her side hustle becoming her full-time job, but a few key approaches led to unexpected growth in her business.

ThreadsJan 2, 2024
Here’s Every New Feature Threads Has Built Since Launch (+ How to Use Them)

All the new features on Threads by Instagram, plus how to use them to grow your following.

FlowDec 21, 2023
Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Mitra analyzes the top-performing social media posts of 2023 across platforms and why they did well.

Buffer NewsDec 20, 2023
How Buffer Has Changed: Unpacking Every Feature We Built in 2023

In total 26 new features were added to Buffer in 2023. Here are some of the things you may have missed—plus a look at what's to come in 2024.

FlowDec 20, 2023
17 Pop Culture Moments That Blew Up on Social Media in 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.

How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month

As a Gen X founder, Alice Kim didn’t think initially TikTok was for her, but she managed to see huge business growth from the platform. Learn how.

Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

When Jen Street noticed her business’ online ads becoming less successful, she pivoted instead of panicked. Learn the approaches she’s using in the new year.

LinkedInDec 14, 2023
9+ Ideas for Your Next LinkedIn Carousel (+Examples)

In this article, get ideas for your next LinkedIn carousel from different creators plus best practices to make this engaging format easy to produce.

7 Creators On The Systems That Support Their Content Creation

In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology.

InstagramDec 11, 2023
I Got Meta Verified on Instagram — Here’s My Honest Review

I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.

5 Tips That Made Me A Consistent Content Creator

In this article, Jeremiah Ajayi shares five tips for improving consistency as a content creator.

TwitterDec 6, 2023
How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.

The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.

How We Built Our Guest Posting Program

In this article, I share how the Buffer Guest Posting Program came to be.

OpenDec 1, 2023
I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

As a new Bufferoo, I asked my teammates how to thrive at the company. Their guidance will stay with me for the rest of my career — and it might help you, too.

LinkedInNov 30, 2023
42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too

In this article, I will share all the key strategies that have helped me grow to over 42,000 followers and how you can apply them to your LinkedIn.