Blog - Page 6

A collection of 2,424 blog posts

FlowSep 7, 2023
How This Business Owner Went from Earning $250 a Month to Owning a Six-Figure Company

♥️At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover ho

ResourcesSep 5, 2023
3 Social Media Executives Reveal How to Build a Career in Social

On the hunt for guidance about how to build a career as a social media executive, I interviewed three industry experts at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field.

Self-ImprovementSep 4, 2023
11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science

Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.

FlowSep 4, 2023
How the YouTube Shorts Algorithm Works, According to YouTube

In this article, we'll dive deep into the YouTube Shorts algorithm, drawing insights from these YouTube insiders.

FlowAug 31, 2023
This Creator Grew to 20k+ YouTube Subscribers – Then She Started From Scratch

In this article, Aprilynne Alter shares her creator journey so far, including a sharp pivot, what it took to leave that audience behind, and advice for creators in similar situations.

FlowAug 30, 2023
What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

How do you build a community on social media? And is it worth it? We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach.

Aug 29, 2023
How Buffer’s Content Team Collaborates + Our Content Calendar Template

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones. The nature of our overlap and flexible work sche

FlowAug 28, 2023
Everything You Need to Know About Setting Up and Using Instagram Subscriptions

In this article, we dive into the new Instagram Subscriptions feature, its benefits for creators, how to set it up, and tips to make the most of Instagram Subscriptions as a creator.

FlowAug 24, 2023
5 Tips from Jay Clouse for Growing As A Creator

Dive into how Jay Clouse thinks about content creation for his creator business and his advice for creators.

FlowAug 23, 2023
Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.

FlowAug 22, 2023
Aligning Purpose and Profit Isn't Just a Nice Idea—It's Helping Me Build a $500,000 Per Year Business

Succeeding as an entrepreneur is never easy—succeeding as a social good business is even harder. Learn how this first-time business owner made it happen.

FlowAug 21, 2023
How to Monetize YouTube Shorts: What You Need to Know

In this article, we’ll walk you through the YouTube Shorts ad revenue sharing model and the eligibility requirements for creators.

FlowAug 17, 2023
How this Creator Used Business Strategy to Grow on TikTok

From the story of how her tagline came to be, to choosing a lucrative niche, to thinking like a one-person content agency, Dulma Altan’s creator journey is a treasure trove of insights for aspiring creators.

OpenAug 16, 2023
Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. A lot has changed over the last nine years, and we want to share some of the learnings and insights gained from looking back at our numbers. We’re also happy to share a more su

FlowAug 16, 2023
Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

How Chris Norton scaled his PR agency to a successful, seven-figure powerhouse.

FlowAug 14, 2023
What You Need to Know About TikTok Analytics

In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.

OpenAug 10, 2023
How We Run Performance Reviews At Buffer And Why I Have Mixed Feelings About Them

For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to each other openly and regularly. (We even experimented with doing feedback transparently, but we went away from that practice — one of the few times we’ve scaled back a transparency experiment!) And lastly, every teammate had a regular mastermind with another team member, which oft

FlowAug 10, 2023
What You Need to Know About Instagram Broadcast Channels (And How to Create Them)

Instagram's broadcast channels feature allows creators send one-to-many messaging. Here's what you need to know about the feature and how to use it.

Buffer NewsAug 9, 2023
Introducing Our New Roadmap: Buffer Suggestions

We have a brand-new feedback hub and roadmap! See every feature request that has been submitted by the community, vote or comment on your favorite ideas, or submit your own suggestion. We'll notify you when a feature goes from being “Planned” to “In Progress” to “Complete”.

FlowAug 9, 2023
How I Scaled My Small Business From Farmer's Market Stall to National Brand

This founder never planned on having a national CPG brand but ended up as a Whole Foods staple. Learn the tactics that helped her grow.

FlowAug 8, 2023
How This Freelancer Built a Thriving Career While Navigating Chronic Illness

Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.

FlowAug 7, 2023
I’ve Written 100+ Articles on the Buffer Blog: Here’s A Look At My Process

I’ve documented some background about my time at Buffer, my writing process, and my advice for current and aspiring content writers

OpenAug 4, 2023
How We’re Reorganizing 216 Articles in Our Help Center

Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer for our customers, had become just that. Don’t get me wrong, there’s a ton of great content in there. That’s the problem, though. There’s just too much, and the content has started to become less and less reflective of Buffer: the product it is meant to support. There are four of us on the team w

OpenAug 3, 2023
We’re Opening A Talent Pool — Here’s What To Do If You’re Interested

We’re opening up a Talent Pool! In this post, we outline why and what you'll need to know to join.