Recently, videos and live videos have proven to be the best types of content for our Facebook Page.
Our video posts generated the highest average reach among all post types. The average engagement on our video posts is almost on par with that on our photo posts, which have the highest average engagement.
Instagrammers appreciate aesthetic quality in visual content and will often make the effort to transform the banal into a thing of beauty. Brands seeking to engage teens and young adults will want to offer an organic experience by aiming for quality, too. Images and video will ideally be beautiful, thoughtfully composed and artfully presented.
Behind-the-scenes: Another popular type of Instagram photos from brands are behind-the-scenes photos. These could be photos of people in the company, events, or the making of a product (e.g. how a dish is prepared).
Besides posting about job opportunities and career information, you can also share company news and milestones on your LinkedIn company page.
Here’s an example from Facebook:
Use the analytics for your Company Page to identify top posts, such as those with the highest impressions, clicks, or engagement rate, and figure out what resonates with your followers.
You can then create similar posts or repost those top posts a few weeks later.
Sometimes, you might not have enough content about career or that many company news to share regularly on your Company Page. (We face this often.)
Another type of content you can share on LinkedIn is content that is relevant to the professionals in your target audience. This includes training webinars, whitepaper, and industry studies.
Here’s an example from HubSpot, who’s hosting a four-day series on using Facebook to grow a business:
You can learn about your followers’ demographics, such as job functions and industries, using the analytics for your Company Page. This way, you can have a better understanding of what professional content they might be most interested in.
What to post on Pinterest
Like Instagram, Pinterest is a very visual social media platform. So images are the best thing to post on Pinterest.
But unlike Instagram, images on Pinterest are mostly vertical.
Among these topics, vertical images with step-by-step photo instructions on how to make something perform really well.
Here’s one of the most popular pins for “napkin folding” (with over 400,000 re-pins):
Such guides teach people how to create something just through the photos, which makes them easy to consume and great for re-pin.
If you are not sure what Pinterest image to create, do a search on Pinterest for the topic you’re interested in. Pinterest will show you some of the most popular pins for the topic, which you can refer to.
What to post on Google+
Editor’s note: Quick heads up! Google announced that they will be shutting down Google+ for consumers by April 2019. It’ll be great to consider sharing your content on your other social media profiles (if applicable).