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The Delightfully Short Guide to Social Media ROI
The Delightfully Short Guide to Social Media ROI

Step-by-step instructions on how to calculate social media ROI for your marketing.

Why We Stopped Focusing on Direct Social Media ROI: A New Way of Viewing Conversions
Why We Stopped Focusing on Direct Social Media ROI: A New Way of Viewing Conversions

The unique way we look at social media ROI and conversions on the Buffer blog.

The Most Important Marketing Metrics Every Small Business Needs to Track
The Most Important Marketing Metrics Every Small Business Needs to Track

In this guide, we’ll show you the top three most important marketing metrics you should be tracking for each channel (and how to do so).

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