We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Senior Content Writer @ Buffer
Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
We dug into the engagement rate data of eight social media platforms.
It can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had 1,500 applications in just over a week for a content role (!!) — but beyond that, we are so intentional about the ways that we collaborate. Buffer is a fully remote, global, and culturally diverse company operating with a four-day work week. Finding someone who will thrive in our work environment, and is also highly skilled in the areas we’r
Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.
Here’s how to edit TikTok videos and tips for making your next video the best yet.
Real-life social media campaign examples from trailblazing brands to inspire your next big project.
An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make them work for you.
Instagram has launched a way for users to hit the reset button on their Instagram algorithm — completely wiping the slate clean on their home, reels, and explore feeds.
Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.
Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.
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Browse AllHere’s how to edit TikTok videos and tips for making your next video the best yet.
Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.
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Browse AllIs there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
The Meta ad library is a database of all the ads running on Meta’s platforms. Here’s a guide on using this tool effectively.
The exact Facebook cover photo sizes for desktop and mobile, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples.
It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.
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Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.
A transparent look into how I landed my first LinkedIn brand partnership – plus expert advice on how you can land yours.
In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.
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Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.
We tested 5 AI chatbots to discover which one works best as part of a content creator's workflow. Here are the results.
These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.
Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
Looking for more inspiration?
Browse AllIs there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
We dug into the engagement rate data of eight social media platforms.
Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.
Here’s how to edit TikTok videos and tips for making your next video the best yet.
Real-life social media campaign examples from trailblazing brands to inspire your next big project.
Looking for more inspiration?
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We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.
I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who leverages AI will perform better at their work is now supported by research. Harvard Business School published a paper where they compared a group of consultants using AI to another group that wasn’t using
As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.
Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.
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Browse AllIs there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.
The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.
An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make them work for you.
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
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Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.
This post was originally published on joel.is. I'm delighted to share that we have introduced support for Bluesky in Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media: Mastodon, Threads and Bluesky. We have been intentional about moving fast to add these channels to our tool. Supportin
In this article, we cover how to use Bluesky as well as some tips to get started sharing your posts on the platform.
All the features on Bluesky, plus how to use them.
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Browse AllSocial media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.
Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.
These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.
Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025
A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.
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Browse AllIt can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had 1,500 applications in just over a week for a content role (!!) — but beyond that, we are so intentional about the ways that we collaborate. Buffer is a fully remote, global, and culturally diverse company operating with a four-day work week. Finding someone who will thrive in our work environment, and is also highly skilled in the areas we’r
We’ve always had teammates who have side projects in addition to working at Buffer. Working on new projects, building, experimenting, and self-improvement are built into our DNA as a company. So it's quite common to be speaking with someone only to find out they own a small business outside of Buffer that started as a side project. We also have several published authors and many apps built by Buffer teammates. We believe this entrepreneurial spirit and creative drive not only enhances our indiv
Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.
After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.
Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.
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Our new Feeds feature brings content from your favorite websites directly into your account. Discover fresh ideas for your next post without leaving Buffer.
Need a little motivation for your social media journey? Buffer's new Streaks feature transforms content creation from a chore into an achievement.
Join us for 30 days, starting January 15 to post consistently to social media!
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
Discover everything Buffer shipped in 2024 to help you create, schedule, and manage social media. From new tools like kanban boards to support for Threads and Bluesky, explore the updates designed to make content creation easier for you.