The platform that powers our solutions
The platform that powers our solutions
Resources for amazing social media marketers
Resources for amazing social media marketers
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Measure and understand
your brand on social with Buffer Analyze

Measure your social media performance, create beautiful reports in a few clicks, and get suggestions to improve your strategy.

Join 80,000+ amazing businesses already using Buffer

Intercom, Help Scout, Microsoft, Trello, Shopify, and GitHub

All your social analytics and reporting in one place

No more hopping between social channels to check your numbers. Measure performance and create reports for your Facebook, Instagram, and Twitter profiles, all in one dashboard.

Social media analytics dashboard

Measure your social media results

Determine what types of content perform best with your audience, so you can do more of what works and less of what doesn’t.

Aggregated metrics

See social media performance across all channels

Account analytics

Overall engagement levels and key performance metrics for each social account

Post and Instagram Stories analytics

Engagement and performance metrics for individual posts, Stories, and hashtags

Audience demographics

Information on your audience demographics, such as age, gender, and location

Aggregate social media analytics

Create and share custom reports

Build fully customized reports in a snap and export them to PDF, so you can share them with your team, manager, and key stakeholders.

Custom reports

Choose metrics and charts from any social accounts to add to your reports

Daily updates

​​Your reports are updated daily. Set them up once, use them forever.

Export as PDF or images

Download your reports as PDFs or your charts as images


Add your own custom logo, title, and description for each report

Social media analytics report

Get answers to your most common questions

Analyze studies your data and tells you the best time to post, what kind of content to post, and how often to post.

When’s the best day to post?

The day of the week your posts earn the highest engagement

What’s the best type of post?

The type of posts that earn you the highest engagement

What’s the best frequency to post?

The most effective frequency for you to share your posts

Social media analytics answers

Measure and grow your brand with Buffer Analyze