Blog - Page 50
A collection of 2,465 blog posts
Buffer Investor Report September 2016 * Last month’s report * All Investor reports * All Buffer reports Editor’s Note: Every month we share an update with all of Buffer’s investors. We also publish that note in full for our Buffer Open audience in keeping with our value of transparency . September was a month of big achievements an
This week in #bufferchat, we discussed the differences between PR and social media marketing and how they can work together. Hailley Griffis , Buffer’s very own PR Crafter, stopped by the chat to share her experiences as a PR professional working alongside a social media team! We discussed how social media has impacted traditional PR, strategies for building relationships with the press on social media, and much more. Read on to discover all of the awesome id
How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing [https://buffer.ghost.
Public speaking is a scary or uncomfortable idea for many people. Some people feel they don’t have anything valuable to share. Others feel it’s a lot of effort, don’t see the benefit in speaking publicly or are too anxious to do so. These are definitely all points that previously put me off speaking in public. If I rewind to just a few years ago, there’s no way I would have ever dreamed to speak in front of an audience. But as we’ve mentioned on the blog before in our exploration of stage frig
I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕ Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here are a couple of reasons why I love them: 1. When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. 2. When
How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.) After years of following his work, I
This week in #bufferchat, we discussed what it means to create an inclusive tech ecosystem. In our 2nd chat time, we were joined by Melinda Briana Epler and Wayne Sutton, co-founders of Change Catalyst and the Tech Inclusion initiative, who shared their perspectives on what this work looks like. We talked about why an inclusive tech community is something to aspire to, what needs to change in order to make it happen, the great work that is already happening, and much more! [As a heads up, Tech
Do you remember the last time you focused solely on one project — a big personal or work-related task — until it was finished? Recently, our data team tried this with a stretch of two full work days they called “hack days.” Four projects came about as a result, as well as a host of other benefits for the data team (and entire company!) Read on to learn more about the experiment, the process and how you could try an event like this for your business or team. In need of focus time, an idea A ha
What is it that the customer wants? What is the problem they face each day? What services are they hiring out for that we could meet with a bit of software? What if we could help people create better social media ads? What if that isn’t quite the problem, but rather tracking and spending ad dollars wisely? What if…? What if….? What if…? Sometimes a series of “what ifs” or “whys” can lead to new and exciting places. For three Buffer teammates, an exploration of “what ifs” created a whole new
Social media offers a huge opportunity for you to reach and connect with people in creative ways . Via great content . Hilarious cat GIFs . Amazing brand stories . Social media helps strengthen relationships, and stronger relationships increase the likelihood of someone recommending you to their friend
The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while brands and individuals share more and more organic and paid content everyday. But some brands continue to drive hundreds of thousands of engagements on Facebook each month regardless of the influx of content. The Next Web is one of those brands! We had the pleasure of speaking with Matt Navarra, Director or Social Media and Head of Content
Buffer is a remote company; we are a team of 80 people operating in 11 different time zones, and we don’t own any offices! At Buffer, everyone gets to work from the place they feel the most comfortable in. This lifestyle opens up a lot of possibilities: Some team members decide to pack up and go traveling, while others embrace family life to the fullest from their home office. This freedom also requires us to be more disciplined when it comes to working together — part
We were joined by Austin Petito of Evernote this week to chat all about idea generation! We discussed our strategies for creative brainstorming , ways to organize and keep track of all of our ideas, how we work through creative blocks [https://buffer.com/
Editor’s note: Join the journey of Buffer’s data analyst, Matt, as he and his wife and two dogs travel across America in an RV while working remotely! This is the first post in an ongoing series. And they’re kicking off their voyage today, October 7th! Go, Matt and Jenna! On a Friday evening in late October, 2015, my wife, Jenna, and I were back-porch philosophizing over a bottle of Tuscany red blend wine at our home in Boulder, Colorado. We can’t remember whose idea it was to begin with, but
Buffer Marketing Report September 2016 * Last month’s report * All marketing reports * All Buffer reports Key Stats Buffer signups 12,422 +25.7% Buffer for Business trials 1,034 -13.7% Social blog sessions 1,227,494 -2.7% Email subscribers 97,205 -3.6% NPS 56 -1.7% Last summer, in a tiny Icelandic coworking space on a Buffer team retreat, we recorded the very
Buffer Product Report September 2016 * Last month’s report * All Product reports * All Buffer reports Weekly active users (Awesome + Individual plans) 165,180 +5.1% Weekly active B4B users 4,854 +2.4% B4B Monthly Recurring Revenue $473,425 +4.6% Social updates sent by B4B users 2,998,879 -0.7% Users starting B4B trials in September 5,796 -44.4% Converted B4B tri
Buffer People Report September 2016 * Last month’s report * All People reports * All Buffer reports Key Stats Applicants 505 +49% Open blog posts published 17 +2 Open blog visitors 133,309 +2.4% Bimonthly team NPS score 60% If we’re known in particular for any of
Respond Report September 2016 * Last month’s report * All Respond reports * All Buffer reports Key Metrics Customers crushing their support queue in < 2 hours 82% Paying customers ? 82 MoM growth -4% Respond 2 launching in late October! We’re so excited to announce the upcoming release of Respond 2. It’s the culmination of many months of learning and hard work, and the product has been built from t
Buffer Happiness Report September 2016 * Last month’s report * All Happiness reports * All Buffer reports Key stats in September Responses within 1 hour 36% -24.7% Customer satisfaction score 91 Email conversations 11,698 +39.5% Twitter conversations 5,956 -29.9% Hour avg. Twitter response time 4.2 +27.2% Onboarding Webinars hosted 8 September and in the Nort
Buffer People Report September 2016 * All People Ops reports * All Buffer reports Key Stats Team members 79 Revenue in cash receipts $996k +1.2% MRR $987k +4.6% ARR $11.8m +5.0% Debits $854.5k –6.1% Profit $122k –1.9% We have $1.56m in the bank as of September 30, which is a good signal! We continue to be cashflow positive, and plan to remain as such. In September, we’ve worked hard on a few topics, especially improving at forecasting our cash planning. Here is a
Buffer Engineering Report September 2016 * Last month’s report * All Engineering reports * All Buffer reports Key stats Requests for buffer.com 196 m Avg. response for buffer.com 226ms Requests for api.bufferapp.com 1.04 b Avg. response for api.bufferapp.com 86.8 ms Bugs & Quality * Code reviews given: 68% of Pull Requests were reviewed * 4 S1 (severity 1) bugs: 4 opened, 3 closed. (42% smashed) * 24 S2 (severity 2) bugs: 9 opened, 13 closed (59% smashed) Buffer
Update: Twitter has paused its verification program for the moment. We are keen to let you know when Twitter resumes its program and will update this note accordingly. That said, I think it’ll still be good to keep your Twitter account tip-top in the meantime. Here are some ways to maximize your chances at getting verified on Twitter. Have you ever felt like a celebrity on social media? I’ve had a moment or two when someone I reall
Each year after Apple’s World Wide Developer Conference we switch most of our focus onto a bigger update to our Buffer iOS app to build out support for the newest iOS features and changes. This year was no different, but this time we also focused a bunch of time on performance and future proofing. New version of iOS = new changes to Buffer iOS app During the time after WWDC, we typically will run through the app and adjust our minimum target to the previous iOS release. In this case, it
On September 14th, I celebrated my first Buffversary — a year at Buffer , a social media management startup. I thought it would be a good opportunity to take some time to reflect on the past year and share some of the things I learnt. A bit of background: I’m a Community Champion and I have been working on our community initiatives such as our weekly #bufferchat and our Slack community. Recently, after the Marketing and Community team combined forces [https://buffer.com/res