New!Check out Board viewCheck out the new Board viewOrganize and track your social content ideas with the new Board view.Learn more

My Morning Routine As A Remote CEO And Why It’s Always Changing

May 23, 2018 4 min readOpen
Photo of Joel Gascoigne
Joel Gascoigne

CEO and co-founder @ Buffer

Prefer to listen? Here’s the audio version of this post!

Working remotely and having the opportunity to work from home, coffee shops, coworking spaces, or wherever else I might feel the most productive, means that I can design my own mornings because they don’t necessarily need to be spent commuting.

I’ve gone through many different morning routines over the years, and I don’t believe there is one perfect routine for everyone or even just for me. My morning routine is constantly changing and evolving.

So many times I’ve gotten my morning routine into a really great place, and then suddenly something happens like I take a trip, and my whole morning routine is entirely thrown off. Once I’m back in my regular location and trying to keep working on my morning routine, I’ve found that I can’t jump back into the place it was previously I know I need to slowly build it back up. Often times I’ll go to the gym and do just one exercise to kickstart it again.

A little while ago I had the chance to do an interview about my routine with the folks over at My Morning Routine detailing not only my routine but my philosophy around how often it should change and what I do when I fail at my routine. Here’s an excerpt from my interview, the full interview is over here in this blog post and for more morning routines they have a book full of them.

What is your morning routine?

I try to make sure I get at least 7.5 hours of sleep. Sleep is important! Right now, I wake around 6:30 am and drink 500ml of water as soon after getting up as I can. I quickly check company emails for any emergencies, and then most days I do 30 minutes of cardio (swimming or running) and then 10 minutes in the sauna. Then I have a simple breakfast, before starting work. This gives me the best start I’ve found for my day, gets the endorphins going, and makes me feel refreshed and ready to make progress. I know my morning routine won’t stay this way forever, though.

How has your morning routine changed over recent years, and are you currently experimenting with adding or removing anything from your routine?

It’s always changing, and I believe that should be the case. Routines are powerful when they become rituals that no longer require conscious thought and willpower. However, without iteration, they can become stale and can be hard to keep up.

In the last few years, changes I’ve made have been to bring exercise earlier in the day, and make it a top daily priority. I’ve also recently developed the habit of drinking a significant amount of water early in the morning: usually one liter by 10:30am.

Do you do anything before going to bed to make your morning easier?

I prepare my exercise clothes or swimming gear, to make that zero effort. I put my phone on to charge on the opposite side of the room so it isn’t the first thing I have within reach when I awake. I have 30 minutes of reading time on my Kindle to wind down from bright screens and give myself the best possible sleep. Most nights I journal to get thoughts and challenges from the day out of my mind and processed.

Do you answer email first thing in the morning or leave it until later in the day?

I generally check email for anything urgent, but I very rarely answer emails first thing. There are more important tasks I want to put my freshness and a full tank of willpower into.

How soon do you check your phone in the morning?

I check it immediately for any urgent email and then don’t check it again until after exercise. During breakfast, I often use it to catch up on social media and read articles using Pocket, which I then add to Buffer to post interesting articles and my comments to social media.

What are your most important tasks in the morning?

It depends on the day. I generally theme my days. Some are focused on managing and supporting my awesome executive team. Other days I’m working on the product, putting together documents for strategy and process improvement or digging into customer research or product metrics to find opportunities. Once a week I have “deep work Wednesday”, where I aim to have little to no meetings, and use lengths of unscheduled time to read and reflect on high-level vision and strategy.

On days you’re not settled in your home, are you able to adapt your routine to fit in with a different environment?

I know that the routine will be harder when I am in a new location and environment. I strive for the core pillars of good sleep, exercise, and water first thing, and don’t try to achieve the same full routine I have when I have had several weeks to build up the consistency.

What do you do if you fail to follow your morning routine, and how does this influence the rest of your day?

I used to allow failing an aspect of my routine to negatively impact my whole day. I now see life as a continual fluctuation of routine. There is no constant but change, so if I fail, I know that I need to take away one or two layers of my routine, and get back to the basic pillars: good sleep, a mindful start, exercise, and water. If I fail, or I’m building back routine after some time away, I will do a quarter mile of swimming instead of a mile, or do 10 minutes of running instead of 30. The key is to do each element, even to a tiny degree. Once each aspect is minimally in place, I can build on it further.

Over to You

I’d love to hear from you in the comments! What does your morning routine look like? How often does it change? Were there any parts of my routine that were unexpected to you?

Cover photo by Bailey Zindel

Brought to you by

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Related Articles

OpenApr 24, 2024
TikTok 'Ban' Bill Signed into Law: What It Means for Buffer and How Creators & Marketers Can Prepare

TikTok's parent company must divest the app or face a ban in the U.S. Here's everything we know, plus how to plan ahead.

woman examining a floor to ceiling bookshelf
OpenMar 29, 2024
Lessons from Unreasonable Hospitality: A Favorite Read From Our Customer Advocacy Team

How the Buffer Customer Advocacy Team set up their book club, plus their key takeaways from their first read: Unreasonable Hospitality by Will Guidara.

ai in content
OpenMar 14, 2024
How Buffer’s Content Team Uses AI

In this article, the Buffer Content team shares exactly how and where we use AI in our work.

140,000+ people like you use Buffer to build their brand on social media every month